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Highly Valued Highly Paid - The Rise of the Global Small Business
 

Highly Valued Highly Paid - The Rise of the Global Small Business

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Slide presentation from London event 11 May 2011 by Daniel Priestley

Slide presentation from London event 11 May 2011 by Daniel Priestley

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Highly Valued Highly Paid - The Rise of the Global Small Business Highly Valued Highly Paid - The Rise of the Global Small Business Presentation Transcript

  • Understanding The Rise of“Global Small Business” and “Key People of Influence”
  • @DanielPriestley 2
  • Agricultural Age 3
  • Industrial Revolution 4
  • "I believe we are at the beginning of achange in the history of the world thatis as significant as the industrialrevolution was 200 years ago. This isnot about the rudder moving one ortwo degrees."Jacques NasserBHP Billiton Chairmans address,9 May 2011 5
  • Entrepreneur Revolution 6
  • The Rise of The Global Small Business 7
  • 1890’s Phones start ringing ... Effects came later 8
  • 1920’s Airlines take off ... Effects came later 9
  • 1930’s TV turns on... Effects came later 10
  • 1960’s Computers boot up ... Effects came later 11
  • 1980’s Mobiles start buzzing ... Effects came later 12
  • 1990’s Internet connects ... Effects came later 13
  • 2000’s Search finds everything ... Effects came later 14
  • Mid 2000’s Social Media connects everyone ... Effects came later 15
  • 2010’s Mobile Web connects everything ... Effects came later 16
  • The Future:Everyone andEverything isConnected. 17
  • The Future:Big CompaniesCan’t CompeteWith Small Ones. 18
  • The Future:No one has a job.We’re all ‘Suppliersand Producers’. 19
  • The Future:Careers are over. 20
  • The Future:We all need aBrand built on aMicro-Niche. 21
  • The Future:Marketing Budgetsmust becomeRemarkable Budgets. 22
  • Every industryhas“Key Peopleof Influence” 23
  • Income Distribution in the UK 24
  • Income Distribution in<YOUR INDUSTRY> 25
  • Top 10% earn 80% 26
  • 27
  • Worker-Bee
  • Key Person Of Influence
  • I want an easier life Newbies Worker Bees KPI’sINDUSTRY ABC
  • XYZ
  • XYZBrilliant New Brilliant New Thing 4 Thing 1 Brilliant New Brilliant New Thing 3 Thing 2
  • The Power of Influence comes from being avisible, connected, credible, valuable Key Person of Influence on the inner-circle of the industry you love.
  • Where are YOUready to “tip” and become a KPI? 34
  • KPI’s of the past:- Born in the right family.- Attend the right schools.- Very lucky breaks. 35
  • The Future Is Different. 36
  • Lets ImagineYou Want ToStart A BusinessThis Week... 37
  • It’s never been easier to find a niche! 38
  • 20,550+ Members 39
  • It’s never been easier to ask the market! 40
  • It’s never been easier to make a product! 41
  • It’s never been easier to source a product! 42
  • It’s never been easier to write a book! 43
  • It’s never been easier to publish a book! 44
  • It’s never been easier to distribute ideas! 45
  • It’s never been easier to build a brand! 46
  • It’s never been easier to have a web store! 47
  • ... and start using ebay! 48
  • It’s never been easier to accept payment! 49
  • It’s never been easier get designs! 50
  • It’s never been easier get your legals! 51
  • It’s never been easier to outsource everything else! 52
  • It’s never been easier to manage a global team! 53
  • It’s never been easier to communicate! 54
  • It’s never been easier to get others involved! 55
  • ANDYou can Promote it withVideos... Blogs...Tweets... Podcasts...Communities... FanPages... Ebooks...Photos... Links...Slides... FOR FREE 56
  • So What? 57
  • There’s never been abetter time tobecome a KPI. 58
  • There is aFormula. 59
  • 1) PerfectPitch for aMicro-Niche. 60
  • The Power Of Words. 61
  • The Power Of A Micro-Niche. 62
  • Mike HarrisCreator of 3 Billion Pound Businesses 63
  • “Most businessescan’t say what theyare up to in the world.It’s the most importantquestion to answer.” 64
  • 2) Publish yourideas 65
  • In the agricultural economy “First Settlers” claimed Land to build wealth 66
  • In the ideas economy “First Settlers” claim Niches and Micro-Niches 67
  • In the Agricultural Economy a Title Deed Shows Ownership of Land 68
  • In the Ideas Economy a bookShows Ownership of Your Niche 69
  • Types of book...- Book of Interviews- Your Take on Things- Top Tips- Picture Book 70
  • Mindy Gibbins-Klein Tweet @MindyGK 71
  • “Your book is youravatar. It goes out andshares your messagewith the world.” 72
  • “For a long time, it was just me with a message. Now the book is out, it’s not just me and the message is spreading”Hattie Hassan (@HattieHasan) Author of “The Joy of Plumbing” 73
  • 3) Produce anInfo Product. 74
  • Human Repetition Robot? 75
  • Product Creation1. Products Spread Ideas2. Products Create Value3. Products Never Sleep4. Products BringOpportunity 77
  • Types of CD/DVD Sets...- Interviews- Digital Workshop- Recording of a Live Event- Audio Book 78
  • You already havetalents and skillsthat others want toknow about. 79
  • Darren Shirlaw@Shirlaws #DShirlaw 80
  • “Income FollowsAssets - The mostvaluable asset youown is your IP.” 81
  • 4) Raise YourProfile. 82
  • Old Media: A Few Channels Broadcasting To Millions Of People 83
  • New Media: Millions Of Channels Broadcasting To A Few People 84
  • As significant as the printing press. 85
  • Today you can promoteyour ideas with videos...Blogs... Tweets...Podcasts...Communities... FanPages... Ebooks...Photos... Links... Slides...FOR FREE! 86
  • Penny Power@PennyPower #KPIday 87
  • “Today people believeyou are who Googlesays you are.” 88
  • 5) ForgePartnerships. 89
  • ... The Most Well Connected! 90
  • Top JV’s- Product Bundles- List Swaps- Affiliate Programs- Teaming Up 91
  • Partnerships1. Leverage your time.2. Create consistency.3. Increase your value.4. Safeguard your market.5. Make life more fun. 92
  • Steve Bolton 93
  • “There’s no such thingas a self-mademillionaire. You MUSTpartner your way towealth.” 94
  • 1. Pitch2. Publish3. Product4. Profile5. Partnerships 95
  • Examples... 96
  • 1) Pitch 97
  • From “Personal Training” to...“12 Week Transformations” 98
  • Lazo Freeman: “I do radical 12 week body transformations with top-level, London business people who achieve amazingthings in the boardroom, but very ordinary things in the bedroom.” 99
  • From PT to ... “12 Week Transformations” 100
  • “Radical 12 Week Transformations” 101
  • “Radical 12 Week Transformations” 102
  • 2) Publish 103
  • In production. 104
  • 3) Product 105
  • DVD on Amazon 106
  • 4) Profile 107
  • 7,500+ Views 108
  • 1300+ Friends 109
  • 5) Partnerships. 110
  • JV’s and Partnerships 111
  • 1)PerfectPitch for aMicro-Niche. 112
  • From “Recruitment Consultant” to...“Banking and Finance Career Development” 113
  • Simon Dixon: “I only work withUniversity Students andGraduates who want a career in Banking andFinance... Who want to go from student to CEO as fast as they can.” 114
  • 2)Write, Publishand Distributea Book. 115
  • From Student to CEO - 97 ways to influence your way to the top in banking and finance. 116
  • 3)Film /Recordand Producean ‘Info’ Kit. 117
  • DVD’s and Downloads 118
  • 4)Get‘Web-Famous’throughSocial-Media 119
  • 10,000+ Views 120
  • His Blog is Top Ranked 121
  • 5)Do JointVentures andPartnerships. 122
  • 360+ JV’s and Partnerships in 2 months. 123
  • Problems- Time Wasted- Expense- Damage Your Brand- No Results- Incompletions- Loss of Momentum 124
  • Accelerator Programme
  • 1. Pitch | You need to have a Perfect Pitch for your Micro-Niche.
  • Program includes 1) Full Training Day - With Mike Harris constructing your Perfect Pitch. 2) Home Study Kit • DVD Kit • 140 Page Workbook 127
  • 2. Publish | You need to get your ideas Published.
  • Program includes 1. One Full Day Coaching with Mindy (Central London) 2. 12 Weekly Tele-seminars • planning • writing • editing • publishing • launching and • promoting your book 3. The ‘Book Midwife’ Complete Home Birth Kit (DVD) 129
  • 3. Productise | You need to transfer your skill-set into an asset.
  • Program includes 1) Live 2 Day Training featuring the Product Creation Process with Darren Shirlaw. 2) The DVD Home Study Kit (Valued at £645) 3) Plus Guest Mentors ... - Simon Dixon: Product launching and automation. - James Lavers: Over £210M in additional sales! - Lee Gilbert: Creating an online product sales machine. - Paul Walsh: Packaging options that add value. - Marcus Ubl: Designing and producing your product. 131
  • 4. Profile | You need to raiseyour profile online so that you “Google” well.
  • Program includes 1) 1.5 Days - Social Media Using Social Media to ... • Generate leads/enquiries. • Convert more leads into customers. • Increase the value of a sale and the ongoing business from each client. • Cut out costs and maximise profit. • Increase the overall value of your business PLUS, how to ... • Penny Powers Know Me, Like Me, Follow Me Strategy to truly have a breakthrough online. 2) Home Study Kit 133
  • 5. Partnerships | You need toconnect with the right people and form win/win/win deals.
  • Program includes 1) Live 1 Day Training Program with Daniel Priestley. - ID Potential JV opportunities - Make the perfect approach and avoid rejection - Create a duplicatable deal - Manage the relationship 2) The DVDHome Study Kit (Valued at £499) 3) Guest Mentors ... - Jeremy Harbour: Bought and sold over 15 companies. - Simon Dixon: 360 Partnerships in 3 months. - Sohail Khan: 1 JV earned him £1M! 135
  • “Enough learning... It’s time to do it.”
  • Clients By Appointment... Let’s discuss your needs.
  • email:info@keypersonofinfluence.com
  • Adel Theron✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 139
  • Sacha Selcuk✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 140
  • Mike Symes✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 141
  • You’re atop a mountain of value. 142
  • Q&A 143