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Understanding The Rise of“Global Small Business” and “Key People of Influence”
@DanielPriestley                   2
Agricultural Age                   3
Industrial Revolution                        4
"I believe we are at the beginning of achange in the history of the world thatis as significant as the industrialrevolution...
Entrepreneur Revolution                          6
The Rise of The Global Small Business                                        7
1890’s Phones start ringing       ... Effects came later                            8
1920’s Airlines take off   ... Effects came later                        9
1930’s TV turns on... Effects came later                     10
1960’s Computers boot up       ... Effects came later                            11
1980’s Mobiles start buzzing        ... Effects came later                             12
1990’s Internet connects     ... Effects came later                          13
2000’s Search finds everything          ... Effects came later                               14
Mid 2000’s Social Media connects everyone                      ... Effects came later                                     ...
2010’s Mobile Web connects everything                 ... Effects came later                                      16
The Future:Everyone andEverything isConnected.                17
The Future:Big CompaniesCan’t CompeteWith Small Ones.                   18
The Future:No one has a job.We’re all ‘Suppliersand Producers’.                       19
The Future:Careers are over.                    20
The Future:We all need aBrand built on aMicro-Niche.                   21
The Future:Marketing Budgetsmust becomeRemarkable Budgets.                  22
Every industryhas“Key Peopleof Influence”                 23
Income Distribution in the UK                                24
Income Distribution in<YOUR INDUSTRY>                         25
Top 10% earn 80%                   26
27
Worker-Bee
Key Person Of Influence
I want an easier life   Newbies Worker Bees    KPI’sINDUSTRY ABC
XYZ
XYZBrilliant New           Brilliant New  Thing 4                 Thing 1 Brilliant New         Brilliant New   Thing 3   ...
The Power of Influence comes from being avisible, connected, credible, valuable Key Person  of Influence on the inner-circ...
Where are YOUready to “tip” and become a KPI?                     34
KPI’s of the past:- Born in the right family.- Attend the right schools.- Very lucky breaks.                              35
The Future Is Different.                 36
Lets ImagineYou Want ToStart A BusinessThis Week...                   37
It’s never been easier to find a niche!                                          38
20,550+ Members                  39
It’s never been easier to ask the market!                                            40
It’s never been easier to make a product!                                            41
It’s never been easier to source a product!                                              42
It’s never been easier to write a book!                                          43
It’s never been easier to publish a book!                                            44
It’s never been easier to distribute ideas!                                              45
It’s never been easier to build a brand!                                           46
It’s never been easier to have a web                               store!                                        47
... and start using ebay!                            48
It’s never been easier to accept payment!                                            49
It’s never been easier get designs!                                      50
It’s never been easier get your legals!                                          51
It’s never been easier to outsource everything else!                                                       52
It’s never been easier to manage a global team!                                                  53
It’s never been easier to communicate!                                         54
It’s never been easier to get others involved!                                                 55
ANDYou can Promote it withVideos... Blogs...Tweets... Podcasts...Communities... FanPages... Ebooks...Photos... Links...Sli...
So What?           57
There’s never been abetter time tobecome a KPI.                       58
There is aFormula.             59
1) PerfectPitch for aMicro-Niche.               60
The Power Of Words.                      61
The Power Of A Micro-Niche.                              62
Mike HarrisCreator of 3 Billion Pound Businesses                                     63
“Most businessescan’t say what theyare up to in the world.It’s the most importantquestion to answer.”                     ...
2) Publish yourideas                  65
In the agricultural economy “First Settlers”              claimed Land to build wealth                                    ...
In the ideas economy “First Settlers” claim               Niches and Micro-Niches                                         ...
In the Agricultural Economy a Title Deed            Shows Ownership of Land                                           68
In the Ideas Economy a bookShows Ownership of Your Niche                                  69
Types of book...- Book of Interviews- Your Take on Things- Top Tips- Picture Book                        70
Mindy Gibbins-Klein     Tweet @MindyGK                      71
“Your book is youravatar. It goes out andshares your messagewith the world.”                          72
“For a long time, it                 was just me with a                 message. Now the                 book is out, it’s...
3) Produce anInfo Product.                74
Human Repetition Robot?                          75
Product Creation1. Products Spread Ideas2. Products Create Value3. Products Never Sleep4. Products BringOpportunity       ...
Types of CD/DVD Sets...- Interviews- Digital Workshop- Recording of a Live Event- Audio Book                              78
You already havetalents and skillsthat others want toknow about.                      79
Darren Shirlaw@Shirlaws #DShirlaw                       80
“Income FollowsAssets - The mostvaluable asset youown is your IP.”                     81
4) Raise YourProfile.                82
Old Media: A Few Channels Broadcasting                  To Millions Of People                                          83
New Media: Millions Of Channels Broadcasting To A Few People                                  84
As significant as the printing press.                                        85
Today you can promoteyour ideas with videos...Blogs... Tweets...Podcasts...Communities... FanPages... Ebooks...Photos... L...
Penny Power@PennyPower #KPIday                      87
“Today people believeyou are who Googlesays you are.”                        88
5) ForgePartnerships.                89
... The Most Well Connected!                               90
Top JV’s- Product Bundles- List Swaps- Affiliate Programs- Teaming Up                       91
Partnerships1. Leverage your time.2. Create consistency.3. Increase your value.4. Safeguard your market.5. Make life more ...
Steve Bolton               93
“There’s no such thingas a self-mademillionaire. You MUSTpartner your way towealth.”                         94
1. Pitch2. Publish3. Product4. Profile5. Partnerships                  95
Examples...              96
1)   Pitch             97
From “Personal Training” to...“12 Week Transformations”                                  98
Lazo Freeman:   “I do radical 12 week   body transformations  with top-level, London        business people  who achieve a...
From PT to ... “12 Week Transformations”                                       100
“Radical 12 Week Transformations”                                101
“Radical 12 Week Transformations”                                102
2)   Publish               103
In production.                 104
3)   Product               105
DVD on Amazon            106
4)   Profile               107
7,500+ Views           108
1300+ Friends            109
5) Partnerships.                   110
JV’s and Partnerships                    111
1)PerfectPitch for aMicro-Niche.               112
From “Recruitment Consultant” to...“Banking and Finance Career Development”                                             113
Simon Dixon:       “I only work withUniversity Students andGraduates who want a career in Banking andFinance... Who want t...
2)Write, Publishand Distributea Book.               115
From Student to CEO - 97 ways to influence  your way to the top in   banking and finance.                           116
3)Film /Recordand Producean ‘Info’ Kit.                 117
DVD’s and Downloads                  118
4)Get‘Web-Famous’throughSocial-Media           119
10,000+ Views            120
His Blog is Top Ranked                     121
5)Do JointVentures andPartnerships.                122
360+ JV’s and Partnerships in 2 months.                                      123
Problems- Time Wasted- Expense- Damage Your Brand- No Results- Incompletions- Loss of Momentum                      124
Accelerator Programme
1. Pitch | You need to have a    Perfect Pitch for your        Micro-Niche.
Program includes                   1) Full Training Day                   - With Mike Harris constructing your            ...
2. Publish | You need to get your        ideas Published.
Program includes                   1. One Full Day Coaching with Mindy (Central London)                   2. 12 Weekly Tel...
3. Productise | You need to    transfer your skill-set        into an asset.
Program includes                   1) Live 2 Day Training featuring the Product Creation                   Process with Da...
4. Profile | You need to raiseyour profile online so that you       “Google” well.
Program includes                   1) 1.5 Days - Social Media                   Using Social Media to ...                 ...
5. Partnerships | You need toconnect with the right people and form win/win/win deals.
Program includes                   1) Live 1 Day Training Program with Daniel Priestley.                   - ID Potential ...
“Enough learning... It’s time to do it.”
Clients By Appointment... Let’s discuss your needs.
email:info@keypersonofinfluence.com
Adel Theron✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships                         139
Sacha Selcuk✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships                         140
Mike Symes✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships                         141
You’re atop a mountain of value.                               142
Q&A      143
Highly Valued Highly Paid - The Rise of the Global Small Business
Highly Valued Highly Paid - The Rise of the Global Small Business
Highly Valued Highly Paid - The Rise of the Global Small Business
Highly Valued Highly Paid - The Rise of the Global Small Business
Highly Valued Highly Paid - The Rise of the Global Small Business
Highly Valued Highly Paid - The Rise of the Global Small Business
Highly Valued Highly Paid - The Rise of the Global Small Business
Highly Valued Highly Paid - The Rise of the Global Small Business
Highly Valued Highly Paid - The Rise of the Global Small Business
Highly Valued Highly Paid - The Rise of the Global Small Business
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Highly Valued Highly Paid - The Rise of the Global Small Business

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  • Transcript of "Highly Valued Highly Paid - The Rise of the Global Small Business"

    1. 1. Understanding The Rise of“Global Small Business” and “Key People of Influence”
    2. 2. @DanielPriestley 2
    3. 3. Agricultural Age 3
    4. 4. Industrial Revolution 4
    5. 5. "I believe we are at the beginning of achange in the history of the world thatis as significant as the industrialrevolution was 200 years ago. This isnot about the rudder moving one ortwo degrees."Jacques NasserBHP Billiton Chairmans address,9 May 2011 5
    6. 6. Entrepreneur Revolution 6
    7. 7. The Rise of The Global Small Business 7
    8. 8. 1890’s Phones start ringing ... Effects came later 8
    9. 9. 1920’s Airlines take off ... Effects came later 9
    10. 10. 1930’s TV turns on... Effects came later 10
    11. 11. 1960’s Computers boot up ... Effects came later 11
    12. 12. 1980’s Mobiles start buzzing ... Effects came later 12
    13. 13. 1990’s Internet connects ... Effects came later 13
    14. 14. 2000’s Search finds everything ... Effects came later 14
    15. 15. Mid 2000’s Social Media connects everyone ... Effects came later 15
    16. 16. 2010’s Mobile Web connects everything ... Effects came later 16
    17. 17. The Future:Everyone andEverything isConnected. 17
    18. 18. The Future:Big CompaniesCan’t CompeteWith Small Ones. 18
    19. 19. The Future:No one has a job.We’re all ‘Suppliersand Producers’. 19
    20. 20. The Future:Careers are over. 20
    21. 21. The Future:We all need aBrand built on aMicro-Niche. 21
    22. 22. The Future:Marketing Budgetsmust becomeRemarkable Budgets. 22
    23. 23. Every industryhas“Key Peopleof Influence” 23
    24. 24. Income Distribution in the UK 24
    25. 25. Income Distribution in<YOUR INDUSTRY> 25
    26. 26. Top 10% earn 80% 26
    27. 27. 27
    28. 28. Worker-Bee
    29. 29. Key Person Of Influence
    30. 30. I want an easier life Newbies Worker Bees KPI’sINDUSTRY ABC
    31. 31. XYZ
    32. 32. XYZBrilliant New Brilliant New Thing 4 Thing 1 Brilliant New Brilliant New Thing 3 Thing 2
    33. 33. The Power of Influence comes from being avisible, connected, credible, valuable Key Person of Influence on the inner-circle of the industry you love.
    34. 34. Where are YOUready to “tip” and become a KPI? 34
    35. 35. KPI’s of the past:- Born in the right family.- Attend the right schools.- Very lucky breaks. 35
    36. 36. The Future Is Different. 36
    37. 37. Lets ImagineYou Want ToStart A BusinessThis Week... 37
    38. 38. It’s never been easier to find a niche! 38
    39. 39. 20,550+ Members 39
    40. 40. It’s never been easier to ask the market! 40
    41. 41. It’s never been easier to make a product! 41
    42. 42. It’s never been easier to source a product! 42
    43. 43. It’s never been easier to write a book! 43
    44. 44. It’s never been easier to publish a book! 44
    45. 45. It’s never been easier to distribute ideas! 45
    46. 46. It’s never been easier to build a brand! 46
    47. 47. It’s never been easier to have a web store! 47
    48. 48. ... and start using ebay! 48
    49. 49. It’s never been easier to accept payment! 49
    50. 50. It’s never been easier get designs! 50
    51. 51. It’s never been easier get your legals! 51
    52. 52. It’s never been easier to outsource everything else! 52
    53. 53. It’s never been easier to manage a global team! 53
    54. 54. It’s never been easier to communicate! 54
    55. 55. It’s never been easier to get others involved! 55
    56. 56. ANDYou can Promote it withVideos... Blogs...Tweets... Podcasts...Communities... FanPages... Ebooks...Photos... Links...Slides... FOR FREE 56
    57. 57. So What? 57
    58. 58. There’s never been abetter time tobecome a KPI. 58
    59. 59. There is aFormula. 59
    60. 60. 1) PerfectPitch for aMicro-Niche. 60
    61. 61. The Power Of Words. 61
    62. 62. The Power Of A Micro-Niche. 62
    63. 63. Mike HarrisCreator of 3 Billion Pound Businesses 63
    64. 64. “Most businessescan’t say what theyare up to in the world.It’s the most importantquestion to answer.” 64
    65. 65. 2) Publish yourideas 65
    66. 66. In the agricultural economy “First Settlers” claimed Land to build wealth 66
    67. 67. In the ideas economy “First Settlers” claim Niches and Micro-Niches 67
    68. 68. In the Agricultural Economy a Title Deed Shows Ownership of Land 68
    69. 69. In the Ideas Economy a bookShows Ownership of Your Niche 69
    70. 70. Types of book...- Book of Interviews- Your Take on Things- Top Tips- Picture Book 70
    71. 71. Mindy Gibbins-Klein Tweet @MindyGK 71
    72. 72. “Your book is youravatar. It goes out andshares your messagewith the world.” 72
    73. 73. “For a long time, it was just me with a message. Now the book is out, it’s not just me and the message is spreading”Hattie Hassan (@HattieHasan) Author of “The Joy of Plumbing” 73
    74. 74. 3) Produce anInfo Product. 74
    75. 75. Human Repetition Robot? 75
    76. 76. Product Creation1. Products Spread Ideas2. Products Create Value3. Products Never Sleep4. Products BringOpportunity 77
    77. 77. Types of CD/DVD Sets...- Interviews- Digital Workshop- Recording of a Live Event- Audio Book 78
    78. 78. You already havetalents and skillsthat others want toknow about. 79
    79. 79. Darren Shirlaw@Shirlaws #DShirlaw 80
    80. 80. “Income FollowsAssets - The mostvaluable asset youown is your IP.” 81
    81. 81. 4) Raise YourProfile. 82
    82. 82. Old Media: A Few Channels Broadcasting To Millions Of People 83
    83. 83. New Media: Millions Of Channels Broadcasting To A Few People 84
    84. 84. As significant as the printing press. 85
    85. 85. Today you can promoteyour ideas with videos...Blogs... Tweets...Podcasts...Communities... FanPages... Ebooks...Photos... Links... Slides...FOR FREE! 86
    86. 86. Penny Power@PennyPower #KPIday 87
    87. 87. “Today people believeyou are who Googlesays you are.” 88
    88. 88. 5) ForgePartnerships. 89
    89. 89. ... The Most Well Connected! 90
    90. 90. Top JV’s- Product Bundles- List Swaps- Affiliate Programs- Teaming Up 91
    91. 91. Partnerships1. Leverage your time.2. Create consistency.3. Increase your value.4. Safeguard your market.5. Make life more fun. 92
    92. 92. Steve Bolton 93
    93. 93. “There’s no such thingas a self-mademillionaire. You MUSTpartner your way towealth.” 94
    94. 94. 1. Pitch2. Publish3. Product4. Profile5. Partnerships 95
    95. 95. Examples... 96
    96. 96. 1) Pitch 97
    97. 97. From “Personal Training” to...“12 Week Transformations” 98
    98. 98. Lazo Freeman: “I do radical 12 week body transformations with top-level, London business people who achieve amazingthings in the boardroom, but very ordinary things in the bedroom.” 99
    99. 99. From PT to ... “12 Week Transformations” 100
    100. 100. “Radical 12 Week Transformations” 101
    101. 101. “Radical 12 Week Transformations” 102
    102. 102. 2) Publish 103
    103. 103. In production. 104
    104. 104. 3) Product 105
    105. 105. DVD on Amazon 106
    106. 106. 4) Profile 107
    107. 107. 7,500+ Views 108
    108. 108. 1300+ Friends 109
    109. 109. 5) Partnerships. 110
    110. 110. JV’s and Partnerships 111
    111. 111. 1)PerfectPitch for aMicro-Niche. 112
    112. 112. From “Recruitment Consultant” to...“Banking and Finance Career Development” 113
    113. 113. Simon Dixon: “I only work withUniversity Students andGraduates who want a career in Banking andFinance... Who want to go from student to CEO as fast as they can.” 114
    114. 114. 2)Write, Publishand Distributea Book. 115
    115. 115. From Student to CEO - 97 ways to influence your way to the top in banking and finance. 116
    116. 116. 3)Film /Recordand Producean ‘Info’ Kit. 117
    117. 117. DVD’s and Downloads 118
    118. 118. 4)Get‘Web-Famous’throughSocial-Media 119
    119. 119. 10,000+ Views 120
    120. 120. His Blog is Top Ranked 121
    121. 121. 5)Do JointVentures andPartnerships. 122
    122. 122. 360+ JV’s and Partnerships in 2 months. 123
    123. 123. Problems- Time Wasted- Expense- Damage Your Brand- No Results- Incompletions- Loss of Momentum 124
    124. 124. Accelerator Programme
    125. 125. 1. Pitch | You need to have a Perfect Pitch for your Micro-Niche.
    126. 126. Program includes 1) Full Training Day - With Mike Harris constructing your Perfect Pitch. 2) Home Study Kit • DVD Kit • 140 Page Workbook 127
    127. 127. 2. Publish | You need to get your ideas Published.
    128. 128. Program includes 1. One Full Day Coaching with Mindy (Central London) 2. 12 Weekly Tele-seminars • planning • writing • editing • publishing • launching and • promoting your book 3. The ‘Book Midwife’ Complete Home Birth Kit (DVD) 129
    129. 129. 3. Productise | You need to transfer your skill-set into an asset.
    130. 130. Program includes 1) Live 2 Day Training featuring the Product Creation Process with Darren Shirlaw. 2) The DVD Home Study Kit (Valued at £645) 3) Plus Guest Mentors ... - Simon Dixon: Product launching and automation. - James Lavers: Over £210M in additional sales! - Lee Gilbert: Creating an online product sales machine. - Paul Walsh: Packaging options that add value. - Marcus Ubl: Designing and producing your product. 131
    131. 131. 4. Profile | You need to raiseyour profile online so that you “Google” well.
    132. 132. Program includes 1) 1.5 Days - Social Media Using Social Media to ... • Generate leads/enquiries. • Convert more leads into customers. • Increase the value of a sale and the ongoing business from each client. • Cut out costs and maximise profit. • Increase the overall value of your business PLUS, how to ... • Penny Powers Know Me, Like Me, Follow Me Strategy to truly have a breakthrough online. 2) Home Study Kit 133
    133. 133. 5. Partnerships | You need toconnect with the right people and form win/win/win deals.
    134. 134. Program includes 1) Live 1 Day Training Program with Daniel Priestley. - ID Potential JV opportunities - Make the perfect approach and avoid rejection - Create a duplicatable deal - Manage the relationship 2) The DVDHome Study Kit (Valued at £499) 3) Guest Mentors ... - Jeremy Harbour: Bought and sold over 15 companies. - Simon Dixon: 360 Partnerships in 3 months. - Sohail Khan: 1 JV earned him £1M! 135
    135. 135. “Enough learning... It’s time to do it.”
    136. 136. Clients By Appointment... Let’s discuss your needs.
    137. 137. email:info@keypersonofinfluence.com
    138. 138. Adel Theron✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 139
    139. 139. Sacha Selcuk✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 140
    140. 140. Mike Symes✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 141
    141. 141. You’re atop a mountain of value. 142
    142. 142. Q&A 143

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