Guy Kawasaki's Enchantment Presentation
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Guy Kawasaki's Enchantment Presentation

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Guy's slides from his speech at Stanford E-Week 2011.

Guy's slides from his speech at Stanford E-Week 2011.

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Guy Kawasaki's Enchantment Presentation Guy Kawasaki's Enchantment Presentation Presentation Transcript

  • Enchantment The Art of Changing Hearts, Minds, and Actions Guy KawasakiFriday, March 4, 2011
  • 1 Achieve LikabilityFriday, March 4, 2011
  • “Pan Am” smile Zygomaticmajor muscleFriday, March 4, 2011
  • Make a Duchenne smile Orbicularis oculi muscleFriday, March 4, 2011
  • Dress for a tieFriday, March 4, 2011
  • Under-dressing: “I don’t respect you”Friday, March 4, 2011
  • Over-dressing: “I am better than you”Friday, March 4, 2011
  • Equal-dressing: “We’re peers”Friday, March 4, 2011
  • Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsFriday, March 4, 2011
  • 2 Achieve TrustworthinessFriday, March 4, 2011
  • Trust othersFriday, March 4, 2011
  • Bake, don’t eatFriday, March 4, 2011
  • Default to “yes”Friday, March 4, 2011
  • 3 Get ReadyFriday, March 4, 2011
  • Do something DICEE Deep Intelligent Complete Empowering ElegantFriday, March 4, 2011
  • Make it short, sweet, and swallowableFriday, March 4, 2011
  • Conduct aFriday, March 4, 2011
  • 4 LaunchFriday, March 4, 2011
  • Tell a storyFriday, March 4, 2011
  • Plant many seedsFriday, March 4, 2011
  • Use salient points Miles/gallon vs. Yearly costFriday, March 4, 2011
  • Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costsFriday, March 4, 2011
  • Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costs Number of Gigabytes vs. songsFriday, March 4, 2011
  • 5 OvercomeFriday, March 4, 2011
  • Provide social proofFriday, March 4, 2011
  • Find a bright spotFriday, March 4, 2011
  • Enchant all the influencersFriday, March 4, 2011
  • Enchant all the influencersFriday, March 4, 2011
  • Enchant all the influencersFriday, March 4, 2011
  • Enchant all the influencersFriday, March 4, 2011
  • Enchant all the influencersFriday, March 4, 2011
  • Enchant all the influencersFriday, March 4, 2011
  • 6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerFriday, March 4, 2011
  • Don’t use moneyFriday, March 4, 2011
  • Don’t use moneyFriday, March 4, 2011
  • Invoke reciprocationFriday, March 4, 2011
  • Build an ecosystemFriday, March 4, 2011
  • 7 PresentFriday, March 4, 2011
  • Customize theFriday, March 4, 2011
  • Customize theFriday, March 4, 2011
  • Sell your dream iPhone ≠ $188 of parts + AT&TFriday, March 4, 2011
  • 10 slides 10Friday, March 4, 2011
  • 10 slides 10 20 minutes 20Friday, March 4, 2011
  • 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Friday, March 4, 2011
  • 8 Use TechnologyFriday, March 4, 2011
  • Remove the speed bumpsFriday, March 4, 2011
  • Provide value Information Insights AssistanceFriday, March 4, 2011
  • Engage FastFriday, March 4, 2011
  • Engage Fast ManyFriday, March 4, 2011
  • Engage Fast Many OftenFriday, March 4, 2011
  • 9 Enchant UpFriday, March 4, 2011
  • Drop everything elseFriday, March 4, 2011
  • Prototype fastFriday, March 4, 2011
  • Deliver bad news earlyFriday, March 4, 2011
  • 10 Enchant DownFriday, March 4, 2011
  • Provide MAPFriday, March 4, 2011
  • Provide MAP MasteryFriday, March 4, 2011
  • Provide MAP Mastery AutonomyFriday, March 4, 2011
  • Provide MAP Mastery Autonomy PurposeFriday, March 4, 2011
  • Empower actionFriday, March 4, 2011
  • Suck it up Mike Rowe, Dirty JobsFriday, March 4, 2011
  • Friday, March 4, 2011
  • Friday, March 4, 2011
  • Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comFriday, March 4, 2011