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Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
Guy Kawasaki's Enchantment Presentation
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Guy Kawasaki's Enchantment Presentation

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Guy's slides from his speech at Stanford E-Week 2011.

Guy's slides from his speech at Stanford E-Week 2011.

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Transcript

  • 1. Enchantment The Art of Changing Hearts, Minds, and Actions Guy KawasakiFriday, March 4, 2011
  • 2. 1 Achieve LikabilityFriday, March 4, 2011
  • 3. “Pan Am” smile Zygomaticmajor muscleFriday, March 4, 2011
  • 4. Make a Duchenne smile Orbicularis oculi muscleFriday, March 4, 2011
  • 5. Dress for a tieFriday, March 4, 2011
  • 6. Under-dressing: “I don’t respect you”Friday, March 4, 2011
  • 7. Over-dressing: “I am better than you”Friday, March 4, 2011
  • 8. Equal-dressing: “We’re peers”Friday, March 4, 2011
  • 9. Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsFriday, March 4, 2011
  • 10. 2 Achieve TrustworthinessFriday, March 4, 2011
  • 11. Trust othersFriday, March 4, 2011
  • 12. Bake, don’t eatFriday, March 4, 2011
  • 13. Default to “yes”Friday, March 4, 2011
  • 14. 3 Get ReadyFriday, March 4, 2011
  • 15. Do something DICEE Deep Intelligent Complete Empowering ElegantFriday, March 4, 2011
  • 16. Make it short, sweet, and swallowableFriday, March 4, 2011
  • 17. Conduct aFriday, March 4, 2011
  • 18. 4 LaunchFriday, March 4, 2011
  • 19. Tell a storyFriday, March 4, 2011
  • 20. Plant many seedsFriday, March 4, 2011
  • 21. Use salient points Miles/gallon vs. Yearly costFriday, March 4, 2011
  • 22. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costsFriday, March 4, 2011
  • 23. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costs Number of Gigabytes vs. songsFriday, March 4, 2011
  • 24. 5 OvercomeFriday, March 4, 2011
  • 25. Provide social proofFriday, March 4, 2011
  • 26. Find a bright spotFriday, March 4, 2011
  • 27. Enchant all the influencersFriday, March 4, 2011
  • 28. Enchant all the influencersFriday, March 4, 2011
  • 29. Enchant all the influencersFriday, March 4, 2011
  • 30. Enchant all the influencersFriday, March 4, 2011
  • 31. Enchant all the influencersFriday, March 4, 2011
  • 32. Enchant all the influencersFriday, March 4, 2011
  • 33. 6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerFriday, March 4, 2011
  • 34. Don’t use moneyFriday, March 4, 2011
  • 35. Don’t use moneyFriday, March 4, 2011
  • 36. Invoke reciprocationFriday, March 4, 2011
  • 37. Build an ecosystemFriday, March 4, 2011
  • 38. 7 PresentFriday, March 4, 2011
  • 39. Customize theFriday, March 4, 2011
  • 40. Customize theFriday, March 4, 2011
  • 41. Sell your dream iPhone ≠ $188 of parts + AT&TFriday, March 4, 2011
  • 42. 10 slides 10Friday, March 4, 2011
  • 43. 10 slides 10 20 minutes 20Friday, March 4, 2011
  • 44. 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Friday, March 4, 2011
  • 45. 8 Use TechnologyFriday, March 4, 2011
  • 46. Remove the speed bumpsFriday, March 4, 2011
  • 47. Provide value Information Insights AssistanceFriday, March 4, 2011
  • 48. Engage FastFriday, March 4, 2011
  • 49. Engage Fast ManyFriday, March 4, 2011
  • 50. Engage Fast Many OftenFriday, March 4, 2011
  • 51. 9 Enchant UpFriday, March 4, 2011
  • 52. Drop everything elseFriday, March 4, 2011
  • 53. Prototype fastFriday, March 4, 2011
  • 54. Deliver bad news earlyFriday, March 4, 2011
  • 55. 10 Enchant DownFriday, March 4, 2011
  • 56. Provide MAPFriday, March 4, 2011
  • 57. Provide MAP MasteryFriday, March 4, 2011
  • 58. Provide MAP Mastery AutonomyFriday, March 4, 2011
  • 59. Provide MAP Mastery Autonomy PurposeFriday, March 4, 2011
  • 60. Empower actionFriday, March 4, 2011
  • 61. Suck it up Mike Rowe, Dirty JobsFriday, March 4, 2011
  • 62. Friday, March 4, 2011
  • 63. Friday, March 4, 2011
  • 64. Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comFriday, March 4, 2011

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