Guy Kawasaki's Enchantment Presentation

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Guy's slides from his speech at Stanford E-Week 2011.

Guy's slides from his speech at Stanford E-Week 2011.

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Transcript

  • 1. Enchantment The Art of Changing Hearts, Minds, and Actions Guy KawasakiFriday, March 4, 2011
  • 2. 1 Achieve LikabilityFriday, March 4, 2011
  • 3. “Pan Am” smile Zygomaticmajor muscleFriday, March 4, 2011
  • 4. Make a Duchenne smile Orbicularis oculi muscleFriday, March 4, 2011
  • 5. Dress for a tieFriday, March 4, 2011
  • 6. Under-dressing: “I don’t respect you”Friday, March 4, 2011
  • 7. Over-dressing: “I am better than you”Friday, March 4, 2011
  • 8. Equal-dressing: “We’re peers”Friday, March 4, 2011
  • 9. Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsFriday, March 4, 2011
  • 10. 2 Achieve TrustworthinessFriday, March 4, 2011
  • 11. Trust othersFriday, March 4, 2011
  • 12. Bake, don’t eatFriday, March 4, 2011
  • 13. Default to “yes”Friday, March 4, 2011
  • 14. 3 Get ReadyFriday, March 4, 2011
  • 15. Do something DICEE Deep Intelligent Complete Empowering ElegantFriday, March 4, 2011
  • 16. Make it short, sweet, and swallowableFriday, March 4, 2011
  • 17. Conduct aFriday, March 4, 2011
  • 18. 4 LaunchFriday, March 4, 2011
  • 19. Tell a storyFriday, March 4, 2011
  • 20. Plant many seedsFriday, March 4, 2011
  • 21. Use salient points Miles/gallon vs. Yearly costFriday, March 4, 2011
  • 22. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costsFriday, March 4, 2011
  • 23. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costs Number of Gigabytes vs. songsFriday, March 4, 2011
  • 24. 5 OvercomeFriday, March 4, 2011
  • 25. Provide social proofFriday, March 4, 2011
  • 26. Find a bright spotFriday, March 4, 2011
  • 27. Enchant all the influencersFriday, March 4, 2011
  • 28. Enchant all the influencersFriday, March 4, 2011
  • 29. Enchant all the influencersFriday, March 4, 2011
  • 30. Enchant all the influencersFriday, March 4, 2011
  • 31. Enchant all the influencersFriday, March 4, 2011
  • 32. Enchant all the influencersFriday, March 4, 2011
  • 33. 6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerFriday, March 4, 2011
  • 34. Don’t use moneyFriday, March 4, 2011
  • 35. Don’t use moneyFriday, March 4, 2011
  • 36. Invoke reciprocationFriday, March 4, 2011
  • 37. Build an ecosystemFriday, March 4, 2011
  • 38. 7 PresentFriday, March 4, 2011
  • 39. Customize theFriday, March 4, 2011
  • 40. Customize theFriday, March 4, 2011
  • 41. Sell your dream iPhone ≠ $188 of parts + AT&TFriday, March 4, 2011
  • 42. 10 slides 10Friday, March 4, 2011
  • 43. 10 slides 10 20 minutes 20Friday, March 4, 2011
  • 44. 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Friday, March 4, 2011
  • 45. 8 Use TechnologyFriday, March 4, 2011
  • 46. Remove the speed bumpsFriday, March 4, 2011
  • 47. Provide value Information Insights AssistanceFriday, March 4, 2011
  • 48. Engage FastFriday, March 4, 2011
  • 49. Engage Fast ManyFriday, March 4, 2011
  • 50. Engage Fast Many OftenFriday, March 4, 2011
  • 51. 9 Enchant UpFriday, March 4, 2011
  • 52. Drop everything elseFriday, March 4, 2011
  • 53. Prototype fastFriday, March 4, 2011
  • 54. Deliver bad news earlyFriday, March 4, 2011
  • 55. 10 Enchant DownFriday, March 4, 2011
  • 56. Provide MAPFriday, March 4, 2011
  • 57. Provide MAP MasteryFriday, March 4, 2011
  • 58. Provide MAP Mastery AutonomyFriday, March 4, 2011
  • 59. Provide MAP Mastery Autonomy PurposeFriday, March 4, 2011
  • 60. Empower actionFriday, March 4, 2011
  • 61. Suck it up Mike Rowe, Dirty JobsFriday, March 4, 2011
  • 62. Friday, March 4, 2011
  • 63. Friday, March 4, 2011
  • 64. Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comFriday, March 4, 2011