Guy Kawasaki's Enchantment Presentation

Enchantment The Art of Changing Hearts, Minds, and Actions Guy KawasakiFriday, March 4, 2011

1 Achieve LikabilityFriday, March 4, 2011

“Pan Am” smile Zygomaticmajor muscleFriday, March 4, 2011

Make a Duchenne smile Orbicularis oculi muscleFriday, March 4, 2011

Dress for a tieFriday, March 4, 2011

Under-dressing: “I don’t respect you”Friday, March 4, 2011

Over-dressing: “I am better than you”Friday, March 4, 2011

Equal-dressing: “We’re peers”Friday, March 4, 2011

Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsFriday, March 4, 2011

2 Achieve TrustworthinessFriday, March 4, 2011

Trust othersFriday, March 4, 2011

Bake, don’t eatFriday, March 4, 2011

Default to “yes”Friday, March 4, 2011

3 Get ReadyFriday, March 4, 2011

Do something DICEE Deep Intelligent Complete Empowering ElegantFriday, March 4, 2011

Make it short, sweet, and swallowableFriday, March 4, 2011

Conduct aFriday, March 4, 2011

4 LaunchFriday, March 4, 2011

Tell a storyFriday, March 4, 2011

Plant many seedsFriday, March 4, 2011

Use salient points Miles/gallon vs. Yearly costFriday, March 4, 2011

Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costsFriday, March 4, 2011

Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costs Number of Gigabytes vs. songsFriday, March 4, 2011

5 OvercomeFriday, March 4, 2011

Provide social proofFriday, March 4, 2011

Find a bright spotFriday, March 4, 2011

Enchant all the influencersFriday, March 4, 2011

6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerFriday, March 4, 2011

Don’t use moneyFriday, March 4, 2011

Invoke reciprocationFriday, March 4, 2011

Build an ecosystemFriday, March 4, 2011

7 PresentFriday, March 4, 2011

Customize theFriday, March 4, 2011

Sell your dream iPhone ≠ $188 of parts + AT&TFriday, March 4, 2011

10 slides 10Friday, March 4, 2011

10 slides 10 20 minutes 20Friday, March 4, 2011

10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Friday, March 4, 2011

8 Use TechnologyFriday, March 4, 2011

Remove the speed bumpsFriday, March 4, 2011

Provide value Information Insights AssistanceFriday, March 4, 2011

Engage FastFriday, March 4, 2011

Engage Fast ManyFriday, March 4, 2011

Engage Fast Many OftenFriday, March 4, 2011

9 Enchant UpFriday, March 4, 2011

Drop everything elseFriday, March 4, 2011

Prototype fastFriday, March 4, 2011

Deliver bad news earlyFriday, March 4, 2011

10 Enchant DownFriday, March 4, 2011

Provide MAPFriday, March 4, 2011

Provide MAP MasteryFriday, March 4, 2011

Provide MAP Mastery AutonomyFriday, March 4, 2011

Provide MAP Mastery Autonomy PurposeFriday, March 4, 2011

Empower actionFriday, March 4, 2011

Suck it up Mike Rowe, Dirty JobsFriday, March 4, 2011

Friday, March 4, 2011

Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comFriday, March 4, 2011

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Guy Kawasaki's Enchantment Presentation

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Guy Kawasaki’s Enchantment Presentation Presentation Transcript