Enchantment                          The Art of Changing Hearts,                              Minds, and Actions          ...
1             Achieve LikabilityFriday, March 4, 2011
“Pan Am” smile  Zygomaticmajor muscleFriday, March 4, 2011
Make a                        Duchenne smile          Orbicularis         oculi muscleFriday, March 4, 2011
Dress       for a tieFriday, March 4, 2011
Under-dressing:                 “I don’t              respect you”Friday, March 4, 2011
Over-dressing:           “I am better             than you”Friday, March 4, 2011
Equal-dressing:      “We’re peers”Friday, March 4, 2011
Shake it    PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2             + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2    ...
2                    Achieve                        TrustworthinessFriday, March 4, 2011
Trust othersFriday, March 4, 2011
Bake, don’t eatFriday, March 4, 2011
Default             to            “yes”Friday, March 4, 2011
3                    Get ReadyFriday, March 4, 2011
Do something DICEE      Deep         Intelligent                   Complete                       Empowering              ...
Make it short, sweet,         and swallowableFriday, March 4, 2011
Conduct aFriday, March 4, 2011
4                    LaunchFriday, March 4, 2011
Tell a storyFriday, March 4, 2011
Plant many seedsFriday, March 4, 2011
Use salient points           Miles/gallon         vs.   Yearly costFriday, March 4, 2011
Use salient points           Miles/gallon         vs.   Yearly cost                 Degrees        vs. Heating costsFriday...
Use salient points           Miles/gallon         vs.   Yearly cost                 Degrees        vs. Heating costs      ...
5                    OvercomeFriday, March 4, 2011
Provide social proofFriday, March 4, 2011
Find a bright spotFriday, March 4, 2011
Enchant all the influencersFriday, March 4, 2011
Enchant all the influencersFriday, March 4, 2011
Enchant all the influencersFriday, March 4, 2011
Enchant all the influencersFriday, March 4, 2011
Enchant all the influencersFriday, March 4, 2011
Enchant all the influencersFriday, March 4, 2011
6                    Endure                                 “Loving Memory of Jerry Garcia” by Stephen Dorian MinerFriday,...
Don’t use moneyFriday, March 4, 2011
Don’t use moneyFriday, March 4, 2011
Invoke reciprocationFriday, March 4, 2011
Build an ecosystemFriday, March 4, 2011
7                    PresentFriday, March 4, 2011
Customize theFriday, March 4, 2011
Customize theFriday, March 4, 2011
Sell your dream         iPhone ≠ $188 of parts + AT&TFriday, March 4, 2011
10 slides 10Friday, March 4, 2011
10 slides 10       20 minutes       20Friday, March 4, 2011
10 slides 10       20 minutes       20       30-point font    This is 30                           This is 20             ...
8                   Use TechnologyFriday, March 4, 2011
Remove the                        speed bumpsFriday, March 4, 2011
Provide value                          Information                           Insights                          AssistanceF...
Engage             FastFriday, March 4, 2011
Engage             Fast        ManyFriday, March 4, 2011
Engage             Fast        Many    OftenFriday, March 4, 2011
9                    Enchant UpFriday, March 4, 2011
Drop everything elseFriday, March 4, 2011
Prototype fastFriday, March 4, 2011
Deliver bad news earlyFriday, March 4, 2011
10                      Enchant DownFriday, March 4, 2011
Provide MAPFriday, March 4, 2011
Provide MAP                MasteryFriday, March 4, 2011
Provide MAP                Mastery           AutonomyFriday, March 4, 2011
Provide MAP                Mastery           Autonomy               PurposeFriday, March 4, 2011
Empower actionFriday, March 4, 2011
Suck it up                                     Mike Rowe, Dirty JobsFriday, March 4, 2011
Friday, March 4, 2011
Friday, March 4, 2011
Enchantment                        Slides by AnaFxFz.com                        Copies from Gina@garage.comFriday, March 4...
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Guy Kawasaki's Enchantment Presentation

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Guy's slides from his speech at Stanford E-Week 2011.

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Guy Kawasaki's Enchantment Presentation

  1. 1. Enchantment The Art of Changing Hearts, Minds, and Actions Guy KawasakiFriday, March 4, 2011
  2. 2. 1 Achieve LikabilityFriday, March 4, 2011
  3. 3. “Pan Am” smile Zygomaticmajor muscleFriday, March 4, 2011
  4. 4. Make a Duchenne smile Orbicularis oculi muscleFriday, March 4, 2011
  5. 5. Dress for a tieFriday, March 4, 2011
  6. 6. Under-dressing: “I don’t respect you”Friday, March 4, 2011
  7. 7. Over-dressing: “I am better than you”Friday, March 4, 2011
  8. 8. Equal-dressing: “We’re peers”Friday, March 4, 2011
  9. 9. Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsFriday, March 4, 2011
  10. 10. 2 Achieve TrustworthinessFriday, March 4, 2011
  11. 11. Trust othersFriday, March 4, 2011
  12. 12. Bake, don’t eatFriday, March 4, 2011
  13. 13. Default to “yes”Friday, March 4, 2011
  14. 14. 3 Get ReadyFriday, March 4, 2011
  15. 15. Do something DICEE Deep Intelligent Complete Empowering ElegantFriday, March 4, 2011
  16. 16. Make it short, sweet, and swallowableFriday, March 4, 2011
  17. 17. Conduct aFriday, March 4, 2011
  18. 18. 4 LaunchFriday, March 4, 2011
  19. 19. Tell a storyFriday, March 4, 2011
  20. 20. Plant many seedsFriday, March 4, 2011
  21. 21. Use salient points Miles/gallon vs. Yearly costFriday, March 4, 2011
  22. 22. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costsFriday, March 4, 2011
  23. 23. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costs Number of Gigabytes vs. songsFriday, March 4, 2011
  24. 24. 5 OvercomeFriday, March 4, 2011
  25. 25. Provide social proofFriday, March 4, 2011
  26. 26. Find a bright spotFriday, March 4, 2011
  27. 27. Enchant all the influencersFriday, March 4, 2011
  28. 28. Enchant all the influencersFriday, March 4, 2011
  29. 29. Enchant all the influencersFriday, March 4, 2011
  30. 30. Enchant all the influencersFriday, March 4, 2011
  31. 31. Enchant all the influencersFriday, March 4, 2011
  32. 32. Enchant all the influencersFriday, March 4, 2011
  33. 33. 6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerFriday, March 4, 2011
  34. 34. Don’t use moneyFriday, March 4, 2011
  35. 35. Don’t use moneyFriday, March 4, 2011
  36. 36. Invoke reciprocationFriday, March 4, 2011
  37. 37. Build an ecosystemFriday, March 4, 2011
  38. 38. 7 PresentFriday, March 4, 2011
  39. 39. Customize theFriday, March 4, 2011
  40. 40. Customize theFriday, March 4, 2011
  41. 41. Sell your dream iPhone ≠ $188 of parts + AT&TFriday, March 4, 2011
  42. 42. 10 slides 10Friday, March 4, 2011
  43. 43. 10 slides 10 20 minutes 20Friday, March 4, 2011
  44. 44. 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Friday, March 4, 2011
  45. 45. 8 Use TechnologyFriday, March 4, 2011
  46. 46. Remove the speed bumpsFriday, March 4, 2011
  47. 47. Provide value Information Insights AssistanceFriday, March 4, 2011
  48. 48. Engage FastFriday, March 4, 2011
  49. 49. Engage Fast ManyFriday, March 4, 2011
  50. 50. Engage Fast Many OftenFriday, March 4, 2011
  51. 51. 9 Enchant UpFriday, March 4, 2011
  52. 52. Drop everything elseFriday, March 4, 2011
  53. 53. Prototype fastFriday, March 4, 2011
  54. 54. Deliver bad news earlyFriday, March 4, 2011
  55. 55. 10 Enchant DownFriday, March 4, 2011
  56. 56. Provide MAPFriday, March 4, 2011
  57. 57. Provide MAP MasteryFriday, March 4, 2011
  58. 58. Provide MAP Mastery AutonomyFriday, March 4, 2011
  59. 59. Provide MAP Mastery Autonomy PurposeFriday, March 4, 2011
  60. 60. Empower actionFriday, March 4, 2011
  61. 61. Suck it up Mike Rowe, Dirty JobsFriday, March 4, 2011
  62. 62. Friday, March 4, 2011
  63. 63. Friday, March 4, 2011
  64. 64. Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comFriday, March 4, 2011
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