King Street // Jake Szymanski

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Created as a design proposal that featured urban-surfaces and street-furniture derived from vernacular color studies of the King Street District of Madison, WI. Done in Kevin Byrne’s Visual Thinking …

Created as a design proposal that featured urban-surfaces and street-furniture derived from vernacular color studies of the King Street District of Madison, WI. Done in Kevin Byrne’s Visual Thinking course at the Minneapolis College of Art and Design, 2008-2010

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  • 1. king st.madison, wivernacular color palette development jake szymanski visual thinking 2008
  • 2. 107 KING ST.
  • 3. 115 KING ST.
  • 4. 80 KING ST.
  • 5. final palette
  • 6. Kobayashiconnotations map of all streetscapes
  • 7. agreeable comfortable composedcondensed quiet & streetscape sophisticatedconnotations
  • 8. KING STREETbanner design
  • 9. KING STREET KING STREET vernacular colorand language branding proposed for king st.
  • 10. Madison is comfortable, agreeable, composed, quiet, and sophisticated.summARY. The colors of Madison tend to be generally rather subdued and non-offensive. They don’t try to strangle you in or impress you. They mind their own business and address you personally on your own time. This assignment was a good learning experience that has introduced me to a new approach for design and presentation. I will be able to use this tool in manifold ways for projects to come. It is a great way of attaching a textual idea to a visual notion, which can be handly in many situations in barnding, marketing, advertising, and innovative practices.