Your SlideShare is downloading. ×
Red bull crashed ice campaign
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Red bull crashed ice campaign

449

Published on

Red bull Digital strategy

Red bull Digital strategy

Published in: Sports, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
449
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. S Digital Strategy Kevin Walrod ADV 420 Aug 5, 2013
  • 2. Red Bull Crashed Ice Race of a Lifetime
  • 3. Campaign Goal To continue to promote the Red Bull brand name to the world by capturing consumers in a unique way and to promote the rising sport of Crashed Ice skating .
  • 4. Target Audience Male or female Red Bull consumers aged 21- 35 with some sort of athletic background and ice-skating ability.
  • 5. By purchasing Red Bull products, consumers will have the chance to enter to win an opportunity to train with professional Red Bull Crashed Ice skaters who will put the contestant through 2 weeks of training exercises, leading up to the time trials, where the contestant has a chance to win their way into a real Red Bull Crashed Ice event. The entire journey will be televised through a series of episodes, showing the steps the contestant must take to become a Red Bull Crashed Ice skater. BIG IDEA
  • 6. Tools and Tactics Social Media - Twitter – A tool to promote the upcoming TV series, by using hashtags on commercials about the competition. - Facebook – A tool used for updates and details, as well as a place to enter the competition with the consumer’s sign up code that they will receive by purchasing Red Bull products. - Blog – A tool to help monitor positive and negative feedback, as well as questions that consumers will have about the competition details. - Google Adwords – A tool to promote key words that consumers will be using to increase searching results for the competition on Google.
  • 7. Sample AD In this sample advertisement, Red Bull was in search of finding Crashed Ice contestants for their European events. The poster’s goal was to promote the sport in Europe and increase Red Bull brand awareness. A similar goal to that of this campaign.
  • 8. Key Performance Indicators - Increase in Red Bull’s brand awareness to the world through documenting the competition’s journey on a short TV series. - Increase in the popularity of the rising sport of Crashed Ice skating by promotional tactics on social media (Twitter, Facebook and Blogging).
  • 9. Campaign Budget The campaign budget will be set to 1.2 million dollars which includes the strategy, planning, implementation of the commercials, TV series and the cost to run the social media websites. It will also cover the budget for Google Adwords, which is $476 per day and will reach up to 1.73K in impressions per day.
  • 10. Summary The Red Bull Crashed Ice Race of a Lifetime is a chance for Red Bull to continue to grow their brand’s image and to promote the sport of Crashed Ice racing. This competition will increase the sale of Red Bull products, while giving any consumer that qualifies, the chance to become a professional Crashed Ice skater.

×