Ah, the romance…#SocialHRCamp
#SocialHRCamp
Banned#SocialHRCamp
Truths   • There are a gazillion people on social media today   • Recruiters do source using social media   • Candidates d...
Back in the day#SocialHRCamp
Hey, big boy#SocialHRCamp
#TChat#SocialHRCamp
Always#SocialHRCamp
Talent Network/Community Origins      Early Computer User Groups:      Early Computer User Groups:      IBM’s SHARE and UN...
The rise of social networks#SocialHRCamp
Social leads to online community#SocialHRCamp
#SocialHRCamp
Community Evolutionary Leap #1       Online Community Members Don’t Have to                Apply for Jobs to Belong#Social...
Community Evolutionary Leap #2   Online Community Members Can Share Personal          Content and Collaborate Around It#So...
Community Evolutionary Leap #3                Online Community Members Can                      Mentor One Another#SocialH...
Community Evolutionary Leap #4         Online Community Members Learn About                  Inside-Out Connections#Social...
Community Evolutionary Leap #5    Online Community Members Learn More About   Employer Brands Via Relevant Content Marketi...
Community Evolutionary Leap #6   Online Community Members Can Belong to More   Than the Big Three Networks, And/Or Your Ow...
Quality, not Quantity#SocialHRCamp
Why? Attract, Engage, Develop?                                 •   Listen                                 •   Communicate ...
Why, just the other day…                     What is a successful talent community?   @RecruiterMoe: Not sure I agree. Tal...
The Transitioning Transactional#SocialHRCamp
The sandbox#SocialHRCamp
To learn more about building true            Talented Communities,                 contact me today.          Kevin W. Gro...
Building Talented Communities
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Building Talented Communities

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There are a lot of misconceptions about talent databases, networks, pools and communities in the world of work today. What truly differentiates them all? Talent databases are nothing new, but one-way job broadcasts do not a community make. In this session, I will faciliate a discussion around true talent community best practices that include developing a community strategy, creating a community structure, choosing a site and/or platform, defining a community management model, and then developing and executing a content marketing strategy to keep the community engaged ongoing beyond basic employment brand info and job postings.

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Building Talented Communities

  1. 1. Ah, the romance…#SocialHRCamp
  2. 2. #SocialHRCamp
  3. 3. Banned#SocialHRCamp
  4. 4. Truths • There are a gazillion people on social media today • Recruiters do source using social media • Candidates do use social to search for jobs • Professionals do learn from one another and orgs online • Companies still ban social media at work • Companies are still mixed as to recruiting/engagement value#SocialHRCamp
  5. 5. Back in the day#SocialHRCamp
  6. 6. Hey, big boy#SocialHRCamp
  7. 7. #TChat#SocialHRCamp
  8. 8. Always#SocialHRCamp
  9. 9. Talent Network/Community Origins Early Computer User Groups: Early Computer User Groups: IBM’s SHARE and UNIX IBM’s SHARE and UNIX Government and Government and Early Internal User Groups: Early Internal User Groups: Higher Education Higher Education CompuServe, AOL CompuServe, AOL Early Online User Groups: Early Online User Groups: and Yahoo Groups and Yahoo Groups#SocialHRCamp
  10. 10. The rise of social networks#SocialHRCamp
  11. 11. Social leads to online community#SocialHRCamp
  12. 12. #SocialHRCamp
  13. 13. Community Evolutionary Leap #1 Online Community Members Don’t Have to Apply for Jobs to Belong#SocialHRCamp
  14. 14. Community Evolutionary Leap #2 Online Community Members Can Share Personal Content and Collaborate Around It#SocialHRCamp
  15. 15. Community Evolutionary Leap #3 Online Community Members Can Mentor One Another#SocialHRCamp
  16. 16. Community Evolutionary Leap #4 Online Community Members Learn About Inside-Out Connections#SocialHRCamp
  17. 17. Community Evolutionary Leap #5 Online Community Members Learn More About Employer Brands Via Relevant Content Marketing and Thought Leadership#SocialHRCamp
  18. 18. Community Evolutionary Leap #6 Online Community Members Can Belong to More Than the Big Three Networks, And/Or Your Own#SocialHRCamp
  19. 19. Quality, not Quantity#SocialHRCamp
  20. 20. Why? Attract, Engage, Develop? • Listen • Communicate • Connect • Collaborate • Teach • Learn • Encourage • Recruit#SocialHRCamp
  21. 21. Why, just the other day… What is a successful talent community? @RecruiterMoe: Not sure I agree. Talent communities are self-generating, found in the wild by recruiters. We can ruin them w/ tampering. @KevinWGrossman: You can, but talent communities can also be generated and maintained by orgs. If the goal is ongoing development, not jobs. @RecruiterMoe Concur, just think stocked ponds have uses, but they’re so, so limited. Only a small slice will enter and participate. @KevinWGrossman: Agreed. When youre looking for those needles in haystacks, then the small slice will enter and participate. @RecruiterMoe: Good point @KevinWGrossman: No, thank you for keeping me honest, my friend. We’re in an interesting talent acquisition and management transition today.#SocialHRCamp
  22. 22. The Transitioning Transactional#SocialHRCamp
  23. 23. The sandbox#SocialHRCamp
  24. 24. To learn more about building true Talented Communities, contact me today. Kevin W. GrossmanDirector of Marketing, BraveNewTalent T: +1 (831) 419-6810 E: Kevin@BraveNewTalent.com Twitter: @KevinWGrossman Blog: BraveNewTalent.com/blog Personal Blog: Reach-West.com

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