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Multinational enterprise (MNE): A
company headquartered in one
country but having operations in
other countries.



                 Econ. Christian Suárez Molina, MAE   1
The sheer size of MNEs is an
                 issue
   Some have sales larger than many countrie`s
    GNI.

   Some MNE executives deal directly with heads of
    state



                           Econ. Christian Suárez Molina, MAE   2
   THE INTERNATIONALIZATION PROCESS

   Internationalization: The process by which a company
    enters a foreign market
   Licence: A contractual arragement in which one firm (the
    licensor) provides access to some of its patents,
    trademarks, or technology to another firm in exchange for a
    fee or royalty
   Licensor: A company that provides access to some of its
    patents, trademarks, or technology to another firm in
    exchange for a fee or royalty
   Licensee: A firm given access to some of the patents,
    trademarks, or technology of another firma in exchange for
    a fee or royalty


                                Econ. Christian Suárez Molina, MAE   3
   Pressure groups push to restrict MNE`S activities
    at home and abroad

   The effort to create favorable investment
    environments has led many countries to replace
    obstacles to FDI (foreign direct investment) with
    incentives for FDI




                            Econ. Christian Suárez Molina, MAE   4
   The effort to create favorable investment
    environments has led many countries to replace
    obstacles to FDI with incentives for FDI.


   The growing prevalence a better understanding of
    the views of the views of home and host
    countries.




                           Econ. Christian Suárez Molina, MAE   5
 Shareholders
 Employees
 Customers
 Society



    Management decisions made in one country have
    repercussions elsewhere




                         Econ. Christian Suárez Molina, MAE   6
   The effects of an MNE`s activities may be
    simultaneously positive for one national objective
    and negative for another


   FDI may result in a win-win, win- lose, or lose –
    lose situation for both countries involved.




                             Econ. Christian Suárez Molina, MAE   7
   Companies are best at serving the interests of
    shareholders, whereas governments are best
    equipped to deal with social issues and
    externalities.

   It is hard to determine whether MNE`s actions
    cause societal conditions

   The philosophy, actions, and goals of each MNE
    are unique




                            Econ. Christian Suárez Molina, MAE   8
   One country`s surplus is another country`s deficit.

   The effect of a individual FDI may be positive or
    negative

   The formula to determine effects is simple, put the
    data used must be estimated and are subject to
    assumptions.




                            Econ. Christian Suárez Molina, MAE   9
   On the important side, the balance- of- payments
    effect is positive if the FDI results in a substitution
    for imports and negative if it results in a increase
    in imports.

   On the export side, the BOP effect is positive if the
    FDI results in generating exports in the host
    country and negative if it produces only for the
    local market and stops sports.




                               Econ. Christian Suárez Molina, MAE   10
Initial capital flows are positive to the host
 country, but the flows may be negative
 over time as the FDI remits dividends or
 other capital flows back to the home
 country




                    Econ. Christian Suárez Molina, MAE   11
   Positive for the host country initially and negative
    for the home country

   Positive for the home country and negative to the
    host country later.




                             Econ. Christian Suárez Molina, MAE   12
   Growth and employment effects are not a
    zero/sum game because MNEs may use
    resources that were unemployed or
    underemployed.

   Home – country labor claims that jobs are
    exported through FDI.




                              Econ. Christian Suárez Molina, MAE   13
   More optiamal use of production factors

   The use of unemployed resources

   The upgrading of resource quality




                           Econ. Christian Suárez Molina, MAE   14
 Replace local companies
 Take the best resources
 Destroy local entrepreneurship
 Decrease local R&D undertakings


   Many actions elicit universal agreement on what is
    right or wrong, but other situations are less clear.




                             Econ. Christian Suárez Molina, MAE   15
   Ethical truths depend on the groups holding them

                    Normativism
 There     are universal standards of behavior
    that all cultures should follow
    Managers need to exhibit ordinary
                     decency
   Principles of honesty and fairness

                               Econ. Christian Suárez Molina, MAE   16
   Managers need to create competitive advantages
    through ethical behavior and avoid being
    perceived as irresponsible

   NGO are active in prodding companies to comply
    with certain standards of ethical behavior

   Social responsibility requires human judgment,
    which is subjective and ambiguous




                           Econ. Christian Suárez Molina, MAE   17
   Legal justification for ethical behavior may not be
    sufficient since not everything that is unethical
    illegal.

   The law is a good basis for ethical behavior since
    it embodies local cultural values

   As countries tackle similar ethical issues, laws will
    become similar




                             Econ. Christian Suárez Molina, MAE   18
   Bribery of public officials takes place to obtain
    government contracts or to get officials to do what
    they should be doing anyway

   Bribes are payments or promises to pay cash or
    anything of value




                            Econ. Christian Suárez Molina, MAE   19
   The foreign corrupt Practices Act is U.S.
    legislation that makes bribery illegal. It applies to
    domestic or foreign operations and to company
    employees as well as their agents overseas

   International multilateral approaches to combating
    bribery include the OECD, international Chamber
    of commerce, and United Nations




                              Econ. Christian Suárez Molina, MAE   20
   A zero tolerance pact against bribery was signed
    by companies at the 2005 world Economic Forum

   An effective antibribery compliance program for
    companies involves setting high standards,
    communicating them to relevant employees,
    educating employees on expected behavior, and
    monitoring compliance.




                           Econ. Christian Suárez Molina, MAE   21
   Companies that extract natural resources,
    generate air or water waste, or manufacture
    products, such as autos, that are polluters need
    to be concerned with their environmental impact.

   Sustainability involves meeting the needs of the
    present without compromising the ability of future
    generations to meet their own needs, while taking

   Global warming results from the release of
    greenhouse gases that rap heat in the
    atmosphere rather than allowing it to escape


                            Econ. Christian Suárez Molina, MAE   22
   The kyoto Protocol was signed in 1997 to require
    countries to cut their greenhouse gas emissions to
    5.2 percent below 1990 levels between 2008 and
    2012. Some countries have adopted stricter
    requirements, and others, such as the U.S. ,
    China , and India, are not part of the compliance




                            Econ. Christian Suárez Molina, MAE   23
   U.S. based MNEs must comply with the kyoto
    Protocol in compliance countries where they may
    have operations.

   System pricing for pharmaceuticals means that
    companies charge a market price for products
    sold in industrial




                           Econ. Christian Suárez Molina, MAE   24
 Legalgeneric products allow countries to
 purchase drugs at lower costs and comply with
 drug patents, whereas illegal generic products are
 fakes that may or may not be of high quality .

 Countrieswith health crises, such as African
 countries suffering from AIDS, are allowed by
 TRIPS to manufacture or import generic drugs

 India
      is a major manufacturer of generic drugs and
 is now moving to R&D of new drugs.



                         Econ. Christian Suárez Molina, MAE   25
   Governments and private foundations are
    attempting to solve the problem of developing
    country access to drugs and vaccines through an
    International Finance Facility for immunization
    and/or advance-purchase contracts

   Major labor issues that MNEs get involves in
    trough FDI or purchasing from independent
    manufactures in developing countries are fair
    wages child labor, working conditions, working,
    hours, and freedom of association



                            Econ. Christian Suárez Molina, MAE   26
   An estimated 250 million children between 5 and
    17 years old are working, but only about 5 percent
    of child labor is involved in export industries.

   Some companies avoid operating in countries
    where child labor is employed, whereas others try
    to establish responsible polices in those same
    countries

   MNEs may not be willing to hire local workers who
    want to work, long hours due to concerns about
    exploitation
                            Econ. Christian Suárez Molina, MAE   27
 Could result in legal sanctions
 Could result in consumer boycotts
 Could lower employee morale
 Could cost sales because of bad publicity




                         Econ. Christian Suárez Molina, MAE   28
   A major component in a company`s strategy for
    ethical and socially responsible behavior a code of
    conduct.

 Codes of conduct, involve four dimensions
 Set a global policy that must be complied with

  wherever the company operates
 Communicate the code to employees, suppliers,

  and subcontractors.
 Ensure that policies are carried out.
 Report results to external stakeholders




                            Econ. Christian Suárez Molina, MAE   29

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Part 1 a regional and global strategy 2

  • 1. Multinational enterprise (MNE): A company headquartered in one country but having operations in other countries. Econ. Christian Suárez Molina, MAE 1
  • 2. The sheer size of MNEs is an issue  Some have sales larger than many countrie`s GNI.  Some MNE executives deal directly with heads of state Econ. Christian Suárez Molina, MAE 2
  • 3. THE INTERNATIONALIZATION PROCESS  Internationalization: The process by which a company enters a foreign market  Licence: A contractual arragement in which one firm (the licensor) provides access to some of its patents, trademarks, or technology to another firm in exchange for a fee or royalty  Licensor: A company that provides access to some of its patents, trademarks, or technology to another firm in exchange for a fee or royalty  Licensee: A firm given access to some of the patents, trademarks, or technology of another firma in exchange for a fee or royalty Econ. Christian Suárez Molina, MAE 3
  • 4. Pressure groups push to restrict MNE`S activities at home and abroad  The effort to create favorable investment environments has led many countries to replace obstacles to FDI (foreign direct investment) with incentives for FDI Econ. Christian Suárez Molina, MAE 4
  • 5. The effort to create favorable investment environments has led many countries to replace obstacles to FDI with incentives for FDI.  The growing prevalence a better understanding of the views of the views of home and host countries. Econ. Christian Suárez Molina, MAE 5
  • 6.  Shareholders  Employees  Customers  Society Management decisions made in one country have repercussions elsewhere Econ. Christian Suárez Molina, MAE 6
  • 7. The effects of an MNE`s activities may be simultaneously positive for one national objective and negative for another  FDI may result in a win-win, win- lose, or lose – lose situation for both countries involved. Econ. Christian Suárez Molina, MAE 7
  • 8. Companies are best at serving the interests of shareholders, whereas governments are best equipped to deal with social issues and externalities.  It is hard to determine whether MNE`s actions cause societal conditions  The philosophy, actions, and goals of each MNE are unique Econ. Christian Suárez Molina, MAE 8
  • 9. One country`s surplus is another country`s deficit.  The effect of a individual FDI may be positive or negative  The formula to determine effects is simple, put the data used must be estimated and are subject to assumptions. Econ. Christian Suárez Molina, MAE 9
  • 10. On the important side, the balance- of- payments effect is positive if the FDI results in a substitution for imports and negative if it results in a increase in imports.  On the export side, the BOP effect is positive if the FDI results in generating exports in the host country and negative if it produces only for the local market and stops sports. Econ. Christian Suárez Molina, MAE 10
  • 11. Initial capital flows are positive to the host country, but the flows may be negative over time as the FDI remits dividends or other capital flows back to the home country Econ. Christian Suárez Molina, MAE 11
  • 12. Positive for the host country initially and negative for the home country  Positive for the home country and negative to the host country later. Econ. Christian Suárez Molina, MAE 12
  • 13. Growth and employment effects are not a zero/sum game because MNEs may use resources that were unemployed or underemployed.  Home – country labor claims that jobs are exported through FDI. Econ. Christian Suárez Molina, MAE 13
  • 14. More optiamal use of production factors  The use of unemployed resources  The upgrading of resource quality Econ. Christian Suárez Molina, MAE 14
  • 15.  Replace local companies  Take the best resources  Destroy local entrepreneurship  Decrease local R&D undertakings  Many actions elicit universal agreement on what is right or wrong, but other situations are less clear. Econ. Christian Suárez Molina, MAE 15
  • 16. Ethical truths depend on the groups holding them Normativism  There are universal standards of behavior that all cultures should follow Managers need to exhibit ordinary decency  Principles of honesty and fairness Econ. Christian Suárez Molina, MAE 16
  • 17. Managers need to create competitive advantages through ethical behavior and avoid being perceived as irresponsible  NGO are active in prodding companies to comply with certain standards of ethical behavior  Social responsibility requires human judgment, which is subjective and ambiguous Econ. Christian Suárez Molina, MAE 17
  • 18. Legal justification for ethical behavior may not be sufficient since not everything that is unethical illegal.  The law is a good basis for ethical behavior since it embodies local cultural values  As countries tackle similar ethical issues, laws will become similar Econ. Christian Suárez Molina, MAE 18
  • 19. Bribery of public officials takes place to obtain government contracts or to get officials to do what they should be doing anyway  Bribes are payments or promises to pay cash or anything of value Econ. Christian Suárez Molina, MAE 19
  • 20. The foreign corrupt Practices Act is U.S. legislation that makes bribery illegal. It applies to domestic or foreign operations and to company employees as well as their agents overseas  International multilateral approaches to combating bribery include the OECD, international Chamber of commerce, and United Nations Econ. Christian Suárez Molina, MAE 20
  • 21. A zero tolerance pact against bribery was signed by companies at the 2005 world Economic Forum  An effective antibribery compliance program for companies involves setting high standards, communicating them to relevant employees, educating employees on expected behavior, and monitoring compliance. Econ. Christian Suárez Molina, MAE 21
  • 22. Companies that extract natural resources, generate air or water waste, or manufacture products, such as autos, that are polluters need to be concerned with their environmental impact.  Sustainability involves meeting the needs of the present without compromising the ability of future generations to meet their own needs, while taking  Global warming results from the release of greenhouse gases that rap heat in the atmosphere rather than allowing it to escape Econ. Christian Suárez Molina, MAE 22
  • 23. The kyoto Protocol was signed in 1997 to require countries to cut their greenhouse gas emissions to 5.2 percent below 1990 levels between 2008 and 2012. Some countries have adopted stricter requirements, and others, such as the U.S. , China , and India, are not part of the compliance Econ. Christian Suárez Molina, MAE 23
  • 24. U.S. based MNEs must comply with the kyoto Protocol in compliance countries where they may have operations.  System pricing for pharmaceuticals means that companies charge a market price for products sold in industrial Econ. Christian Suárez Molina, MAE 24
  • 25.  Legalgeneric products allow countries to purchase drugs at lower costs and comply with drug patents, whereas illegal generic products are fakes that may or may not be of high quality .  Countrieswith health crises, such as African countries suffering from AIDS, are allowed by TRIPS to manufacture or import generic drugs  India is a major manufacturer of generic drugs and is now moving to R&D of new drugs. Econ. Christian Suárez Molina, MAE 25
  • 26. Governments and private foundations are attempting to solve the problem of developing country access to drugs and vaccines through an International Finance Facility for immunization and/or advance-purchase contracts  Major labor issues that MNEs get involves in trough FDI or purchasing from independent manufactures in developing countries are fair wages child labor, working conditions, working, hours, and freedom of association Econ. Christian Suárez Molina, MAE 26
  • 27. An estimated 250 million children between 5 and 17 years old are working, but only about 5 percent of child labor is involved in export industries.  Some companies avoid operating in countries where child labor is employed, whereas others try to establish responsible polices in those same countries  MNEs may not be willing to hire local workers who want to work, long hours due to concerns about exploitation Econ. Christian Suárez Molina, MAE 27
  • 28.  Could result in legal sanctions  Could result in consumer boycotts  Could lower employee morale  Could cost sales because of bad publicity Econ. Christian Suárez Molina, MAE 28
  • 29. A major component in a company`s strategy for ethical and socially responsible behavior a code of conduct. Codes of conduct, involve four dimensions  Set a global policy that must be complied with wherever the company operates  Communicate the code to employees, suppliers, and subcontractors.  Ensure that policies are carried out.  Report results to external stakeholders Econ. Christian Suárez Molina, MAE 29