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Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
Phonathon & Tele-fundraising Challenges
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Phonathon & Tele-fundraising Challenges

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Fundraising professionals face several obstacles in their fundraising efforts. This slide deck uncovers some of the issues and solutions.

Fundraising professionals face several obstacles in their fundraising efforts. This slide deck uncovers some of the issues and solutions.

Published in: Business, News & Politics
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  • 1. Phonathon  &   Tele-­‐fundraising   Mee#ng  the  Challenges  
  • 2. Impact  of  2013  Payroll  Tax  Increase   One  in  Five  Americans  will  reduce  their  charitable   giving  by  an  average  of  29%  
  • 3. 21%  Will  Not  Give  to  Charity  at  All  
  • 4. 54%  Will   ConJnue   to   Donate   at  the   Same   Level  as   2012  
  • 5. 6%  Will  Increase  Giving  
  • 6. 2012  Economic  Survey  of  Nonprofits   •  GIFTS.  On  average  in  2012,  giSs  from  contributors  were   smaller   •  DONORS.  There  were  fewer  individual  donors   •  DEMAND.  However,  demand  for  nonprofit  services  increased.   •  BUDGETS.  This  resulted  in  budget  cuts,  which  were  typically   dealt  with  via  salary  freezes.  
  • 7. How  to  Overcome   Phonathon  &     Tele-­‐fundraising   Challenges?   The  right  tools  can   make  all  the  difference   in  campaign  execu#on!  
  • 8. Phonathon  SoSware  Should  Be     Donor-­‐Centric   •  It’s  all  about  donor   acquisiJon  and  donor   renewals   •  It’s  also  about   improved  producJvity   and  increased   efficiencies   Ensure  your  soSware  has  these  Features  for   Success  .  .  .  .  
  • 9. Progressive  Phone  Dialing   Progressive  phone  dialing  can  increase  your   donor  contact  rates  by  as  much  as  20  to  40  %   versus  manual  dialing.       This  acJon  alone  can  give  a  significant  boost  but   when  combined  with  next-­‐best  donor  logic   (determinaJon  of  the  ideal  donor  to  call  next),   the  results  are  even  be`er.  
  • 10. Next-­‐Best  Donor  Logic,  or  “ideal  donor,”  uJlizes  the   insJtuJon’s  knowledge  and  historical  donor  data,  which   is  applied  to  the  rouJng  order  of  donor  calls  to  be  made.      
  • 11. On-­‐Board  Messaging,  or   scripJng,  means  that  on   each  and  every  call  the   fundraiser  is  prompted  with   a  reminder  of  the  goal,  the   “ask,”  and  is  prepared  with   tools  to  overcome   objecJons.    
  • 12. Integrated  e-­‐mail   ensures  that  each   and  every  fundraiser   is  uJlizing  the  same   template,  the  same   processes  and  that   each  and  every   donor   communicaJon  is   recorded  and   reflected  within  the   call  history.    
  • 13. Performance  Dashboard  provides  managers  real-­‐ Jme  access  into  campaign  performance  and  caller   stats.  
  • 14. Unlike  a  stand-­‐alone  recording  system,   intelligent  call  recording  marries  the   recorded  call  to  the  contact  record.  Great   for  training  and  QA.  
  • 15. These  Are  Just  a  Few  of  the  Features  that   Can  Increase  ProducJvity  &  Results     Today,  all  non-­‐profits  have  the   same  access  to  these  amazing   tools  through  Tele-­‐Fundraising   SoSware,  neatly  tailored  to   their  non-­‐profit  campaign   needs.    Take  a  look.    You  will  be   surprised  how  the  world  has   changed.     Take  a  Free  Trial  of   VanillaSoS  Tele-­‐Fundraising   SoSware  Today!  

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