GETTING STARTED
WITH LINKEDIN
An Essential Part of Today’s Job Search
Getting Started with LinkedIn | July 2014 | ©KSRyan ...
Welcome …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Today’s agenda
• Introductions
• Why LinkedIn & How It Works
• Getting Around LinkedIn
• Creating Your Account
• Building ...
Introductions
• Name
• What you do
• What you’re looking for
• Your LinkedIn “status”
Getting Started with LinkedIn | July...
Your Profile
• A digital profile
• A marketing tool
• A snapshot of what
you’ve done
• A way for you to
connect with peopl...
Your Network
• People you know, and
people who can help
• A way for you to find
out more about the
people you’ve worked
wi...
The People You Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
1st
+ the People They Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
2nd
+ the People They Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
3rd
It’s Out There
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Why Social Matters
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
 Jobvite recruiter survey, 2013
 Jobvite recruiter survey, 2012
Tops with Recruiters
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
 Jobvite recruiter survey, 2013
Tops with Recruiters
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
 Jobvite recruiter survey, 2013
Tops with Recruiters
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
 Jobvite recruiter survey, 2013
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
So, Let’s
Get Started
If You Have an Account …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
… and if You Don’t
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
If You’re Employed …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
If You’re “Looking” …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
“Skip This Step”
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
“Skip”
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
“Send a Confirmation Email”
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
They’ll Try Again …
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
And Again
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Confirm Your Email
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Helpful Tips
• Your LinkedIn account is tied to your email
• Your account has a “first” and “last” name
– Middle names att...
www.linkedin.com
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Caution!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Caution!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Caution!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Caution!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
✗
Adding a Backup Email
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Comment Box
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Pulse
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Activity Feed
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
People You May Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
People You May Know
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Now … On To You!
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Remember the Difference
Home Page Profile Page
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
The Professional Profile
• Your online calling card
• A quick view of your professional history
– Positions, education, gr...
What Makes a Good Profile?
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
A Good Headline & Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
A Well-Crafted Summary
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
A Comprehensive History
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Relevant Skills (Endorsements)
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
2 Views of Your Profile
View Profile (What Others See)
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
2 Views of Your Profile
View Profile (What Others See) Edit Profile (What You See)
Getting Started with LinkedIn | July 20...
“In-line” Editing
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Prove It
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Profile Basics
• Your professional name
– Consider middle initials, etc.
– First Name (previous name), Last Name
– Nicknam...
Pictures Matter
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Photo
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Adding
Experience
Add a Position (Edit Profile)
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Add a Position (Edit Profile)
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
3 Requirements for a Job
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
3 Requirements for a Job
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
3 Requirements for a Job
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Be Thorough
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Experience Guidelines
• Like your resume, but not as formal
• Include good, compelling descriptions,
particularly for rece...
Experience
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Why Include Past Jobs
• Shows breadth of your experience
• Increases your connections
• Helps past workers identify you
• ...
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Headlines
Summaries
Headlines & Summary
• Your overall positioning and pitch
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Headlines & Summaries
• They define your brand
– Who you are, what you do, and what you want
• The biggest search value
• ...
Think About Search
• Keywords are important, but don’t overdo it
– Make sure it’s easy to read
• Headlines & Summaries hav...
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
A Word About
Connections
1st Degree Connections
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
1st
Connection Requests
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Connection Requests
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Two-Way Connecting
• Some people will invite you to connect
• You’ll get an email from LinkedIn, and a
message on LinkedIn...
The Best Connections
• People you’ve worked with
• People you’ve worked for
• People you went to school with
• People you’...
Questions?
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Next Steps
• Continue working on your profile
• Add your photo
• Fill out your experience, education
• Finesse your headli...
Mastering LinkedIn
Part 1
• Creating search- and
recruiter-friendly content
• Names & Photos
• Work History
• Headlines & ...
LinkedIn Group
• Kevin’s Classes, a free networking & best
practices group for people who have taken my
classes
• Search L...
Thank You & Good Luck
• Kevin@KSRyanGroup.com
• twitter @KevinSRyan
• linkedin.com/in/KevinSRyan
• Please remember to SIGN...
New LinkedIn eBook
Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
Get it at
ksryangroup.com/ebook
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Getting Started with LinkedIn 0714

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LinkedIn is an essential part of your job search -- and your career development. This presentation describes what you need to know to get started with this important networking tool.

Published in: Career, Technology, Business
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  • I like that we’re here today because it shows that this bank, that this company, has an understanding of the power of social networking to grow business.

    Understands that part of PROMOTING THE BUSINESS is EMPOWERING THE EMPLOYEES.
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • We’re going to change everything, by the way, on the EDIT PROFILE page.
  • We’re going to change everything, by the way, on the EDIT PROFILE page.
  • Always comes up, talk right now about adding a photo.
  • Easy, right?

    WHAT KINDS of PHOTOS to use.
  • Top of the PAGE.
  • BUSINESS CASUAL
  • Getting Started with LinkedIn 0714

    1. 1. GETTING STARTED WITH LINKEDIN An Essential Part of Today’s Job Search Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    2. 2. Welcome … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    3. 3. Today’s agenda • Introductions • Why LinkedIn & How It Works • Getting Around LinkedIn • Creating Your Account • Building Your Profile • A Word About Connections • Next Steps Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    4. 4. Introductions • Name • What you do • What you’re looking for • Your LinkedIn “status” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    5. 5. Your Profile • A digital profile • A marketing tool • A snapshot of what you’ve done • A way for you to connect with people who can help • A search-friendly home on the web Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    6. 6. Your Network • People you know, and people who can help • A way for you to find out more about the people you’ve worked with • A pool of professionals who can vouch for you Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    7. 7. The People You Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC 1st
    8. 8. + the People They Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC 2nd
    9. 9. + the People They Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC 3rd
    10. 10. It’s Out There Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    11. 11. Why Social Matters Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC  Jobvite recruiter survey, 2013
    12. 12.  Jobvite recruiter survey, 2012 Tops with Recruiters Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    13. 13.  Jobvite recruiter survey, 2013 Tops with Recruiters Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    14. 14.  Jobvite recruiter survey, 2013 Tops with Recruiters Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    15. 15.  Jobvite recruiter survey, 2013 Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    16. 16. Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC So, Let’s Get Started
    17. 17. If You Have an Account … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    18. 18. … and if You Don’t Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    19. 19. If You’re Employed … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    20. 20. If You’re “Looking” … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    21. 21. “Skip This Step” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    22. 22. “Skip” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    23. 23. “Send a Confirmation Email” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    24. 24. They’ll Try Again … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    25. 25. And Again Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    26. 26. Confirm Your Email Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    27. 27. Helpful Tips • Your LinkedIn account is tied to your email • Your account has a “first” and “last” name – Middle names attach to your first • Your LinkedIn profile is always “public” • You can update, change or delete all of it at any time Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    28. 28. www.linkedin.com Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    29. 29. Caution! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    30. 30. Caution! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    31. 31. Caution! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    32. 32. Caution! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC ✗
    33. 33. Adding a Backup Email Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    34. 34. Comment Box Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    35. 35. Pulse Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    36. 36. Activity Feed Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    37. 37. People You May Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    38. 38. People You May Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    39. 39. Now … On To You! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    40. 40. Remember the Difference Home Page Profile Page Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    41. 41. The Professional Profile • Your online calling card • A quick view of your professional history – Positions, education, groups, awards • “Business casual” content – Full sentences, in first-or third-person – Easy to read, without a lot of bullets – More like a cover letter than a resume • A way to “sell” yourself Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    42. 42. What Makes a Good Profile? Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    43. 43. A Good Headline & Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    44. 44. A Well-Crafted Summary Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    45. 45. A Comprehensive History Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    46. 46. Relevant Skills (Endorsements) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    47. 47. 2 Views of Your Profile View Profile (What Others See) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    48. 48. 2 Views of Your Profile View Profile (What Others See) Edit Profile (What You See) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    49. 49. “In-line” Editing Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    50. 50. Prove It Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    51. 51. Profile Basics • Your professional name – Consider middle initials, etc. – First Name (previous name), Last Name – Nicknames, when necessary • Your photo (really) – Professional attire, with a “clean” background – Helps people remember you – Makes you more visible in search Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    52. 52. Pictures Matter Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    53. 53. Add a Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    54. 54. Add a Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    55. 55. Add a Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    56. 56. Add a Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    57. 57. Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC Adding Experience
    58. 58. Add a Position (Edit Profile) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    59. 59. Add a Position (Edit Profile) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    60. 60. 3 Requirements for a Job Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    61. 61. 3 Requirements for a Job Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    62. 62. 3 Requirements for a Job Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    63. 63. Be Thorough Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    64. 64. Experience Guidelines • Like your resume, but not as formal • Include good, compelling descriptions, particularly for recent jobs • Go back at least 10-15 years, depending on circumstance • Break up “long jobs” when you can • List all work that is relevant – Older jobs have less detail – unless they’re important for other reasons Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    65. 65. Experience Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    66. 66. Why Include Past Jobs • Shows breadth of your experience • Increases your connections • Helps past workers identify you • Improves your visibility in search Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    67. 67. Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC Headlines Summaries
    68. 68. Headlines & Summary • Your overall positioning and pitch Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    69. 69. Headlines & Summaries • They define your brand – Who you are, what you do, and what you want • The biggest search value • Headlines appear in LinkedIn & web results • Look at what your colleagues are doing • Use keywords for your industry & goals Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    70. 70. Think About Search • Keywords are important, but don’t overdo it – Make sure it’s easy to read • Headlines & Summaries have top priority – All your content counts – as well as the number of connections you have and how active you are • Search your keywords to see where you (and your competitors) appear • Pay attention to search stats on home page Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    71. 71. Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC A Word About Connections
    72. 72. 1st Degree Connections Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC 1st
    73. 73. Connection Requests Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    74. 74. Connection Requests Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    75. 75. Two-Way Connecting • Some people will invite you to connect • You’ll get an email from LinkedIn, and a message on LinkedIn • You can accept or ignore • Only accept the ones you know – These people are your support network – You can “remove connection” at any time Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    76. 76. The Best Connections • People you’ve worked with • People you’ve worked for • People you went to school with • People you’ve done business with – Clients, vendors, customers • People you want to do business with • They open doors Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    77. 77. Questions? Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    78. 78. Next Steps • Continue working on your profile • Add your photo • Fill out your experience, education • Finesse your headline and summary – Think about telling your “story” • Register for Mastering LinkedIn, Part 1 Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    79. 79. Mastering LinkedIn Part 1 • Creating search- and recruiter-friendly content • Names & Photos • Work History • Headlines & Summaries • The Job-Search Job Part 2 • Connection Requests • Introductions • Recommendations • Endorsements • Groups Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    80. 80. LinkedIn Group • Kevin’s Classes, a free networking & best practices group for people who have taken my classes • Search LinkedIn group’s for “Kevin’s Classes”, and click “Join Group” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    81. 81. Thank You & Good Luck • Kevin@KSRyanGroup.com • twitter @KevinSRyan • linkedin.com/in/KevinSRyan • Please remember to SIGN OUT of your LinkedIn account Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    82. 82. New LinkedIn eBook Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC Get it at ksryangroup.com/ebook
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