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Getting Started with LinkedIn 0714
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Getting Started with LinkedIn 0714

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LinkedIn is an essential part of your job search -- and your career development. This presentation describes what you need to know to get started with this important networking tool.

LinkedIn is an essential part of your job search -- and your career development. This presentation describes what you need to know to get started with this important networking tool.

Published in: Career, Technology, Business

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  • I like that we’re here today because it shows that this bank, that this company, has an understanding of the power of social networking to grow business.

    Understands that part of PROMOTING THE BUSINESS is EMPOWERING THE EMPLOYEES.
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • Full PROFESSIONAL NAME

    Headline

    Shortened versions of your CURRENT and MOST RECENT JOBS
  • We’re going to change everything, by the way, on the EDIT PROFILE page.
  • We’re going to change everything, by the way, on the EDIT PROFILE page.
  • Always comes up, talk right now about adding a photo.
  • Easy, right?

    WHAT KINDS of PHOTOS to use.
  • Top of the PAGE.
  • BUSINESS CASUAL
  • Transcript

    • 1. GETTING STARTED WITH LINKEDIN An Essential Part of Today’s Job Search Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 2. Welcome … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 3. Today’s agenda • Introductions • Why LinkedIn & How It Works • Getting Around LinkedIn • Creating Your Account • Building Your Profile • A Word About Connections • Next Steps Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 4. Introductions • Name • What you do • What you’re looking for • Your LinkedIn “status” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 5. Your Profile • A digital profile • A marketing tool • A snapshot of what you’ve done • A way for you to connect with people who can help • A search-friendly home on the web Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 6. Your Network • People you know, and people who can help • A way for you to find out more about the people you’ve worked with • A pool of professionals who can vouch for you Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 7. The People You Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC 1st
    • 8. + the People They Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC 2nd
    • 9. + the People They Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC 3rd
    • 10. It’s Out There Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 11. Why Social Matters Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC  Jobvite recruiter survey, 2013
    • 12.  Jobvite recruiter survey, 2012 Tops with Recruiters Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 13.  Jobvite recruiter survey, 2013 Tops with Recruiters Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 14.  Jobvite recruiter survey, 2013 Tops with Recruiters Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 15.  Jobvite recruiter survey, 2013 Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 16. Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC So, Let’s Get Started
    • 17. If You Have an Account … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 18. … and if You Don’t Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 19. If You’re Employed … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 20. If You’re “Looking” … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 21. “Skip This Step” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 22. “Skip” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 23. “Send a Confirmation Email” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 24. They’ll Try Again … Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 25. And Again Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 26. Confirm Your Email Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 27. Helpful Tips • Your LinkedIn account is tied to your email • Your account has a “first” and “last” name – Middle names attach to your first • Your LinkedIn profile is always “public” • You can update, change or delete all of it at any time Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 28. www.linkedin.com Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 29. Caution! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 30. Caution! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 31. Caution! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 32. Caution! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC ✗
    • 33. Adding a Backup Email Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 34. Comment Box Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 35. Pulse Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 36. Activity Feed Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 37. People You May Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 38. People You May Know Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 39. Now … On To You! Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 40. Remember the Difference Home Page Profile Page Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 41. The Professional Profile • Your online calling card • A quick view of your professional history – Positions, education, groups, awards • “Business casual” content – Full sentences, in first-or third-person – Easy to read, without a lot of bullets – More like a cover letter than a resume • A way to “sell” yourself Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 42. What Makes a Good Profile? Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 43. A Good Headline & Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 44. A Well-Crafted Summary Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 45. A Comprehensive History Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 46. Relevant Skills (Endorsements) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 47. 2 Views of Your Profile View Profile (What Others See) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 48. 2 Views of Your Profile View Profile (What Others See) Edit Profile (What You See) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 49. “In-line” Editing Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 50. Prove It Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 51. Profile Basics • Your professional name – Consider middle initials, etc. – First Name (previous name), Last Name – Nicknames, when necessary • Your photo (really) – Professional attire, with a “clean” background – Helps people remember you – Makes you more visible in search Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 52. Pictures Matter Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 53. Add a Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 54. Add a Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 55. Add a Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 56. Add a Photo Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 57. Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC Adding Experience
    • 58. Add a Position (Edit Profile) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 59. Add a Position (Edit Profile) Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 60. 3 Requirements for a Job Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 61. 3 Requirements for a Job Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 62. 3 Requirements for a Job Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 63. Be Thorough Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 64. Experience Guidelines • Like your resume, but not as formal • Include good, compelling descriptions, particularly for recent jobs • Go back at least 10-15 years, depending on circumstance • Break up “long jobs” when you can • List all work that is relevant – Older jobs have less detail – unless they’re important for other reasons Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 65. Experience Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 66. Why Include Past Jobs • Shows breadth of your experience • Increases your connections • Helps past workers identify you • Improves your visibility in search Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 67. Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC Headlines Summaries
    • 68. Headlines & Summary • Your overall positioning and pitch Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 69. Headlines & Summaries • They define your brand – Who you are, what you do, and what you want • The biggest search value • Headlines appear in LinkedIn & web results • Look at what your colleagues are doing • Use keywords for your industry & goals Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 70. Think About Search • Keywords are important, but don’t overdo it – Make sure it’s easy to read • Headlines & Summaries have top priority – All your content counts – as well as the number of connections you have and how active you are • Search your keywords to see where you (and your competitors) appear • Pay attention to search stats on home page Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 71. Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC A Word About Connections
    • 72. 1st Degree Connections Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC 1st
    • 73. Connection Requests Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 74. Connection Requests Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 75. Two-Way Connecting • Some people will invite you to connect • You’ll get an email from LinkedIn, and a message on LinkedIn • You can accept or ignore • Only accept the ones you know – These people are your support network – You can “remove connection” at any time Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 76. The Best Connections • People you’ve worked with • People you’ve worked for • People you went to school with • People you’ve done business with – Clients, vendors, customers • People you want to do business with • They open doors Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 77. Questions? Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 78. Next Steps • Continue working on your profile • Add your photo • Fill out your experience, education • Finesse your headline and summary – Think about telling your “story” • Register for Mastering LinkedIn, Part 1 Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 79. Mastering LinkedIn Part 1 • Creating search- and recruiter-friendly content • Names & Photos • Work History • Headlines & Summaries • The Job-Search Job Part 2 • Connection Requests • Introductions • Recommendations • Endorsements • Groups Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 80. LinkedIn Group • Kevin’s Classes, a free networking & best practices group for people who have taken my classes • Search LinkedIn group’s for “Kevin’s Classes”, and click “Join Group” Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 81. Thank You & Good Luck • Kevin@KSRyanGroup.com • twitter @KevinSRyan • linkedin.com/in/KevinSRyan • Please remember to SIGN OUT of your LinkedIn account Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC
    • 82. New LinkedIn eBook Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC Get it at ksryangroup.com/ebook