Email Marketing Tips

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http://6starmedia.com/email-marketing-tips/ - Although seemingly surpassed by social media sites, email marketing is still a vital part of advertising for an online business. There are many advantages …

http://6starmedia.com/email-marketing-tips/ - Although seemingly surpassed by social media sites, email marketing is still a vital part of advertising for an online business. There are many advantages to email marketing, such as the fact that it is relatively inexpensive and can reach a great number of people.

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  • 1. Email Marketing Tips
  • 2. Although seemingly surpassed by social media sites, email marketing is still a vital part of advertising for an online business. There are many advantages to email marketing, such as the fact that it is relatively inexpensive and can reach a great number of people.
  • 3. However, effective email marketing takes more than just sending out emails, you must know how to shape, create and structure your messages so that your email marketing campaign hits the target. What follows are a few simple email tips that will help you get the most out of your marketing campaign.
  • 4. Make Unsubscribing Easy This may seem silly that the very people you are sending emails to should also be presented with an easy, obvious way to unsubscribe. But the truth is that having such an obvious link actually can bolster your brand by allowing readers to unsubscribe easily. Plus, if they do unsubscribe, then they probably were never going to be customers in the first place.
  • 5. Make Unsubscribing Easy This may seem silly that the very people you are sending emails to should also be presented with an easy, obvious way to unsubscribe. But the truth is that having such an obvious link actually can bolster your brand by allowing readers to unsubscribe easily. Plus, if they do unsubscribe, then they probably were never going to be customers in the first place.
  • 6. Use Good, Obvious Links Effective email marketing is designed to lure the reader into clicking on embedded links that takes them to your website or landing page. You'll want to include several good, obvious links in every email that you send so that potential customers will understand what to click if they want to order your product or service.
  • 7. Just because the links are obvious doesn't mean that they need to overwhelm the reader. Remember that you can embed links into the words of the email which is especially effective if you are calling them to action.
  • 8. Keep it Clean of Images Images take time to download and there are many email programs that do not allow or are simply not capable to displaying images for their readers. So don't bother to put them there in the first place and instead focus on presenting a simple, clean message. This will not only save you space, it will save you time as well.
  • 9. Update your Email Listings Regularly You will want to prune all email addresses that have gone bad and check all of those that are returned to you so that you can insure that the formatting of their email address was good. Plus, if you send out too many emails with undeliverable addresses, your email provider might flag your attempts as spam.
  • 10. Proofread Your Work This is one step that is not done often enough. Email messages with too many spelling errors, confusing sentences or unusual structure will irritate many on your contact list. First and foremost, spell check your work and read it over to see if it makes sense. While you may not catch every error, you will catch enough that your readers will enjoy what you send them.
  • 11. Send out Tests Before You Email It doesn't do your email marketing campaign any good to have your work wind up in the spam folder or having the layout break the Outlook preview pane. So before you send out the emails, send test emails to your accounts under all the email providers. Make sure it works for you before you send it out to your customers.
  • 12. http://6starmedia.com/