Torque Tribal Intelligence® Model

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Tribal audience segmentation process

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Torque Tribal Intelligence® Model

  1. 1. Discover Develop DeployDEMOGRAPHICSINFLUENCERSEXISTINGRESEARCHDATADevelop initialtribe modelValidate throughsurveys and interviewswith inside andoutside audiences.Refine and evolve in-marketDistillkey ideasIdentify tribes:Includes primarytribes and sub-tribes (directaudiencesand influencers)Developtribal narrative:stories andlanguageeveryonesharesIdentifytribal habitats:natural touch points,communiteis andcommunicationopportunitiesKEY INTERVIEWSsales repsmanagerscustomersINPUTS SYNTHESIS ENGAGEMENTMarketingApplicationssocial mediaearned mediaword of mouthinfluencerspublicitysales channelstradeshowlive eventsword of mouthcommunity eventsCRMOperationalApplicationssalesproduct developmenthuman resourcesinternal culturepublic relationsinvestor relationspartners and aliancescommunity relationsTRENDS DATATorque Tribal Intelligence®© 2013 Torque Ltd. | 167 N. Racine Ave • Chicago, IL 60607 • 312.421.7858 • www.torquelaunch.comSocial media, events,community, PR, publicityword of mouth,influencers

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