Personal Information
Organization / Workplace
Chicago, Il United States
Occupation
Principal
Industry
Advertising / Marketing / PR
Website
www.torquelaunch.com/blog
About
I develop agile marketing programs for companies that need to respond decisively to opportunity in highly competitive and changing markets.
The heart of my approach is to understand each client's customer tribes, their connections to each other and their strongest motivations. I developed the concepts behind Tribal Intelligence®, which is Torque's framework for segmentation, brand positioning and creating competitive advantage.
As a co-founder and principal at Torque, I head the development of integrated marketing strategies and brand building campaigns. We are focused on digital marketing, content development and social media.
I work with the unique challenges of mid market busi...
Tags
marketing strategy
social media
tribes
segmentation
digital marketing
branding
tribalintelligence
law
digital activation
marke
brand intelligence
brand story
message strategy
tribal communities
market segmentation
tribal audiences
audience insight
targeting
customer insight
big data
marketing trends
us launch
china
international
heath care marketing
See more
Presentations
(7)Likes
(10)Data Activation For (Not So Much) Dummies
Cory Treffiletti
•
11 years ago
Digital Assets Should Be Agile, Not Fast
Content Marketing Institute
•
8 years ago
Persona Driven Keyword Research
Michael King
•
9 years ago
Automation Demystified
Michael King
•
9 years ago
39 Rules to Help You Rock Your Next Presentation
Stan Phelps
•
9 years ago
National Directors Conference - Social Marketing for Credit Unions
Patrick Rooney
•
10 years ago
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Mark O'Toole
•
10 years ago
What Is A Midnight Lunch? Edison Webinar Feb 11 2013
Sarah Miller Caldicott
•
11 years ago
Past Present & Future of Personas in Search (extended version)
Michael King
•
12 years ago
How to Integrate Social Media and SEO to Drive More Leads and Increase Marketing ROI
B2B Lead Roundtable
•
12 years ago
Personal Information
Organization / Workplace
Chicago, Il United States
Occupation
Principal
Industry
Advertising / Marketing / PR
Website
www.torquelaunch.com/blog
About
I develop agile marketing programs for companies that need to respond decisively to opportunity in highly competitive and changing markets.
The heart of my approach is to understand each client's customer tribes, their connections to each other and their strongest motivations. I developed the concepts behind Tribal Intelligence®, which is Torque's framework for segmentation, brand positioning and creating competitive advantage.
As a co-founder and principal at Torque, I head the development of integrated marketing strategies and brand building campaigns. We are focused on digital marketing, content development and social media.
I work with the unique challenges of mid market busi...
Tags
marketing strategy
social media
tribes
segmentation
digital marketing
branding
tribalintelligence
law
digital activation
marke
brand intelligence
brand story
message strategy
tribal communities
market segmentation
tribal audiences
audience insight
targeting
customer insight
big data
marketing trends
us launch
china
international
heath care marketing
See more