Coaching Websites and SEO the Magic Forumla

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Learn how coaching websites can greatly benefit from just a little bit of SEO on your part, especially if your practice focuses on local search or unique niche offerings.

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Coaching Websites and SEO the Magic Forumla

  1. 1. Coaching Website SEOthemagic formulaThe Top 3 Tips To Get Discovered Online& Increase Your Visitors
  2. 2. Kevin Ruess Marshallwww.yourcoachsite.comemail: kevin@yourcoachsite.comtwitter: @kevinruess
  3. 3. getting discoveredChoose Your Channels● Google/Bing● Facebook/Twitter● Youtube● PR/Guest Blogging● Yelp / Google Local
  4. 4. getting discoveredSearch Engine Optimization ExerciseApplies to: Google/Youtube/Bing● Tool: Google Keyword Tool● Approximate Time for Results: 6 months● Monthly Searches Ideally: 800 - 5000○ Acceptable: >50 if very specific niche● Analyze your Competition
  5. 5. getting discovered
  6. 6. getting discoveredPet Psychich Los Angeleskeriports.com
  7. 7. getting discoveredOptimizing for Google/Youtube● Work backwards!● Blog weekly● Use an SEO tool○ YourCoachSite - built-in○ www.inboundwriter.com● Hire a writer○ www.elance.com○ www.odesk.com
  8. 8. build your list1. Find your newsletter servicea. Mailchimpb. Constant Contactc. Aweber2. Strategically place your signup boxa. "Above the fold"b. headerc. sidebard. popup3. Offer something for signupsCheck out this: Social Triggers Article
  9. 9. build your list1. Examples
  10. 10. build your listList Expectations● Send weekly or biweekly○ Write in batches● Send things that youre learning● Send basic information, even if you thinkits common sense
  11. 11. give your gift1. Give in Order to Receivea. valuableb. instantc. free for youd. alternative: coming soon2. Setting Up the Autoresponder

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