IBSbeauty Co., Ltd. is a provider of beauty & personal care (BPC) products & services in Thailand mainly focusing on the B2B environment that include salons and spas and retail businesses. Previous years we grew our company focusing on direct sales (door-to-door) with an average YoY growth of 47%. Since 2014 we are operating the first online B2B marketplace named Welify.com. With aCommerce as our partner to provide all the back-end requirements, we are now established to speed up our growth with a unique e-commerce platform aiming to supply B2B clients across Thailand and Indonesia with little or no competition but still tapping into the extremely lucrative BPC industry.

1. Welify.com Investment Deck
“Redefining e-commerce!”

2. IBSbeauty Co., Ltd., the founder of Welify.com.
IBSbeauty was founded in late 2009 by Kevin Maes and Sarah Gieghase.
The first year’s focus was the set- and staffing-up of the office and
engaging professional beauty and nail salon clients with our services.
IBS achieved the skills and knowledge to pass all FDA regulations
allowing us to keep adding exclusive brands generating the highest
margins for all different sales channels.

3. The unstoppable IBS key-management team!
Maes Kevin
Managing Master
Sarah Gieghase
HR – Education Expert
Siva Ramalingam
Sales Specialist
#Belgian #28Years #Founder
#BusinessDevelopment
#Strategies #FundRaising
#Expansion #Delegating
#Creative #ProblemSolving
#Belgian #34Years #Founder
#HR #ProductKnowledge
#Recruitment #Administration
#TreatmentKnowledge
#EducatorOfTheYear2014
#Singaporian #26Years
#Sales #ClosingDeals
#ThaiSpeaker #Negotiation
#ExProFootballPlayer
#Ambitious #StraighLinePursuasion

4. The first B2B Marketplace for beauty and personal care in SEA.
www.welify.com
www.member.welify.com

5. Becoming the regulator of a multi-billion USD industry!

6. Targeted # of buyers vs average order baskets.
B2B Online
# 13,900
AOB 250 USD
Offline Stores
# 17,300
AOB 2,000 USD
B2B Direct
# 2,000
AOB 430 USD
Online Stores
# 20
AOB 35 USD
Numbers
based
on
the
Thai
market
only.

7. B2C vs B2B in the BPC industry here in Thailand.
35 USD 340 USD
10 – 15 USD 144 USD
2-3 Orders
/ Year
12+ Orders
/ Year
B2C
B2B
Customer Acquisition Cost
Customer Lifetime Value
Average Order Basket
Based
on
Welify.com
exis:ng
and
forecasted
data.
VS
VS
VS

8. The Beauty and Personal Care e-commerce space today.
The Industry’s Problem
A fragmented industry where platforms struggle with margins and
overheads. Global brands have limited access to this lucrative business where
there is NO REAL B2B platform connecting all the players.
The Industry’s Solution
First regional B2B Marketplace automating a big part of this labor intensive
space. Partnering with aCommerce provides us quick market entries. Using our
B2B pitch results in strong negotiation positions towards vendors and suppliers.

9. Barriers to enter the B2B BPC space?
Solution!

10. Clear sales process aimed to screen for long term clients!
EDM
Campaigns
Road
Trips
Industry
Associa8on
Mobile
Apps
Cross
Promo8ons
Paid
Search
Organic
Search
Call
Center
–
Online
Forms
Direct
Sales
–
System
/
OPS
Hunters
Farmers
External
Affiliates
–
PopShops

11. Welify.com is powered by…
Processing
Fulfillment

12. Strong past growth with door-to-door sales. (avg. 47%)
Figures
listed
are
in
Mill
THB.
Thailand
territory
only.
2.7
16.6
10.6
7.2
0.87
0.74
(4.6)
(1.07)

13. E-com to speed up growth delivering strong EBITDA.
30
628
409
163
34
346
145
(6)
954
243
Figures
listed
are
in
Mill
THB.
Thailand
+
Indonesia
territory.

14. How much funding IBSbeauty is looking for?
500,000
- USD
Name Maes Kevin, Managing Director
Email kevin@welify.com, Cell 087-0097966, Office 02 381 4834