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‘Ideas into Action’
How to
Find, Process, & Implement
Ideas in Books
by
Kevin J. Kula
If you could have
any SUPERPOWER
- what would it be?
“Being able to read
super-fast.”
“I’ve probably
wasted 10 years
reading slowly.”
...a portal to Time-Travel
‘Download’ decades in days
“Books are the best way to store and transport
knowledge we have ever developed. Years and
years of backbreaking research ...
Prepare Yourself
after the next hour...
Your reading speed will increase 25-50%
You can become an expert in any field
You ...
Jim Kwik
Kwik Learning & SuperHero You
Finding Ideas
What is Something You Always Wanted
to Learn?
#1: Make a Reading List
Wealth Health Awareness
Master Word Document
Books to Read: voice-memos, screen-caps, photos
Marke...
Become an Expert
Niche & Grow Rich
Unique Ability
How to Write a Good Ad
Start Something that Matters
Scientific Advertisi...
Discovering Books
Blogs/Social Media
In-Books/Bibliographies
Podcasts
People’s Libraries
Amazon
Tracking-Down Books
WorldCat
Library Holds
Amazon
Half-Price Books
Library Book Store
Processing
http://www.youtube.com/watch?v=UyW9AjplDfY&feature=share&list=TLtO2vcUgvuhE
Chopping Books Video
#2: Schedule Your Reading
Early morning
Peak energy
30-minute chunks (15/15)
Consistency - morning tea
Down-time: in-line ...
#3: Improve Your Reading
Brain-Function
Functional Medicine
Exercise
Nutrition
Meditation
Reading Speed
What’s your curren...
Brain Function
Functional Medicine
(optimizing brain health)
Exercise
(for improved brain function)
Nutrition
(hormone & e...
Determining Reading Speed
Read for 2-minutes
Count the number of lines read
Divide the number of lines by 2
Multiply by wo...
3 Obstacles to Effective Reading
Lack of Focus (slow reading)
Subvocalization (JFK Rule)
Regression (re-reading sections)
Lack of Focus
SPEED=FOCUS
Subvocalization (JFK Rule)
Speaking Speed vs Reading Speed
(words per minute)
300wpm 1200wpm
Fastest JFK speech JFK’s read...
Eye Movement/Chunking
Schools teach reading aloud - bad practice for reading speed
Extremely slow readers read word by wor...
Reading Technique
Headings (what are the big ideas?)
Highlighting (mark, highlight, photograph what you want to review)
Va...
Components of FLOW
Intense & focused concentration
Merging of action & awareness
Loss of reflective self-consciousness
Sen...
Conditions for FLOW
Clear Goals
Immediate Feedback
Balance (Skill=Challenge)
Deliberate Practice
(talent is not ‘innate’ or just about ‘practice’ - there are specific conditions
that you can follow t...
Implement
Thoughts, Behaviors, Actions
Examples of Implementation
“How to Write a Good Ad” - Read the section on 100
headlines and write out headlines to use in ...
kyronite
Obstacles
No RoutineNo Excitement
Using books as ‘sedatives’
Schedule your reading
Find topics you enjoy or study skills y...
Share Ideas & Your Opinion
Blog about it
Be someone who is in ‘the know’
Have an opinion
Use material to engage your audie...
Resources
Kwik-Learning - Jim Kwik’s site on learning and memory
SuperHero You (Jim Kwik)
Singularity Hub (Industry transf...
‘Must Reads’
Clarity, Confidence, & Capability
KJK-IdeasIntoAction-ILoveMarketing-Presentation
KJK-IdeasIntoAction-ILoveMarketing-Presentation
KJK-IdeasIntoAction-ILoveMarketing-Presentation
KJK-IdeasIntoAction-ILoveMarketing-Presentation
KJK-IdeasIntoAction-ILoveMarketing-Presentation
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KJK-IdeasIntoAction-ILoveMarketing-Presentation

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The powerpoint presentation "Ideas Into Action" for I Love Marketing's Tempe Meetup group July 18, 2013.

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Transcript of "KJK-IdeasIntoAction-ILoveMarketing-Presentation"

  1. 1. ‘Ideas into Action’ How to Find, Process, & Implement Ideas in Books
  2. 2. by Kevin J. Kula
  3. 3. If you could have any SUPERPOWER - what would it be?
  4. 4. “Being able to read super-fast.” “I’ve probably wasted 10 years reading slowly.”
  5. 5. ...a portal to Time-Travel ‘Download’ decades in days
  6. 6. “Books are the best way to store and transport knowledge we have ever developed. Years and years of backbreaking research go into books. And we can access that research in hours? How crazy is that.” - Jim Kwik Learning is a Metaskill “The ability to learn quickly is a distinct and powerful competitive advantage in business. It enables all success in a fast paced, fast changing world.” - Steven Kotler “Human performance is hackable. Learning is hackable. The brain is hackable. Literally.” - Steven Kotler
  7. 7. Prepare Yourself after the next hour... Your reading speed will increase 25-50% You can become an expert in any field You can ‘hack’ the process of learning You will gain access to the ultimate superpower You will discover strategies for greater wealth, health, and awareness
  8. 8. Jim Kwik Kwik Learning & SuperHero You
  9. 9. Finding Ideas
  10. 10. What is Something You Always Wanted to Learn?
  11. 11. #1: Make a Reading List Wealth Health Awareness Master Word Document Books to Read: voice-memos, screen-caps, photos Marketing Investing Mindset Nutrition Fitness Environmental Health Meditation QiGong Integral TheoryPsychology Taoism Education/Learning Primal Lifestyle Communication Business Economics Kevin’s Areas of Interest Who are the ‘Industry Transformers’ in each field?
  12. 12. Become an Expert Niche & Grow Rich Unique Ability How to Write a Good Ad Start Something that Matters Scientific Advertising Tell to Win Profit Activator #2 Profit Activator #1 Evil Plans The Experience Economy Delivering HappinessWhat’s the 1 book in each sub-topic that is the ‘must read’? Profit Activator #5 (Marketing) 8 Profit Activators Download ‘Breakthrough DNA’: * Profit Activators - www.ILoveMarketing.com Select a single target market Create a compelling offer Deliver a ‘dream come true’ experience Research sub-topics within broader fields (Before/During/After Units)
  13. 13. Discovering Books Blogs/Social Media In-Books/Bibliographies Podcasts People’s Libraries Amazon
  14. 14. Tracking-Down Books WorldCat Library Holds Amazon Half-Price Books Library Book Store
  15. 15. Processing
  16. 16. http://www.youtube.com/watch?v=UyW9AjplDfY&feature=share&list=TLtO2vcUgvuhE Chopping Books Video
  17. 17. #2: Schedule Your Reading Early morning Peak energy 30-minute chunks (15/15) Consistency - morning tea Down-time: in-line at post-office
  18. 18. #3: Improve Your Reading Brain-Function Functional Medicine Exercise Nutrition Meditation Reading Speed What’s your current speed? 3 tips to increase 25-50% Reading Technique Headings Highlighting Vary speeds
  19. 19. Brain Function Functional Medicine (optimizing brain health) Exercise (for improved brain function) Nutrition (hormone & energy regulation) Meditation (cultivating awareness)
  20. 20. Determining Reading Speed Read for 2-minutes Count the number of lines read Divide the number of lines by 2 Multiply by words per line
  21. 21. 3 Obstacles to Effective Reading Lack of Focus (slow reading) Subvocalization (JFK Rule) Regression (re-reading sections)
  22. 22. Lack of Focus SPEED=FOCUS
  23. 23. Subvocalization (JFK Rule) Speaking Speed vs Reading Speed (words per minute) 300wpm 1200wpm Fastest JFK speech JFK’s reading speed
  24. 24. Eye Movement/Chunking Schools teach reading aloud - bad practice for reading speed Extremely slow readers read word by word Very slow readers read a few words at a time Average readers read a sentence at a time Quick readers read a few sentences at a time - capturing the ‘thought’ Speed readers practice constant eye movement at quick speeds Use a ‘visual pacer’ - pen in left hand to initially increase speed
  25. 25. Reading Technique Headings (what are the big ideas?) Highlighting (mark, highlight, photograph what you want to review) Varying Speed (vary your speeds depending on content)
  26. 26. Components of FLOW Intense & focused concentration Merging of action & awareness Loss of reflective self-consciousness Sense of personal control Distortion of time Intrinsic reward The Ultimate Super-Power
  27. 27. Conditions for FLOW Clear Goals Immediate Feedback Balance (Skill=Challenge)
  28. 28. Deliberate Practice (talent is not ‘innate’ or just about ‘practice’ - there are specific conditions that you can follow to become an expert) Motivation & effort to improve performance Integration of pre-existing knowledge (context) Immediate feedback Repeatedly perform task Being outside of your comfort zone Deliberate Practice is good for learning and improving, ‘FLOW’ states are good for practicing and processing known information Find balance between being outside your comfort zone and finding ‘FLOW’ in everyday activities
  29. 29. Implement
  30. 30. Thoughts, Behaviors, Actions
  31. 31. Examples of Implementation “How to Write a Good Ad” - Read the section on 100 headlines and write out headlines to use in direct marketing campaigns Key-word research for generating content: speed read comments sections of popular blogs to ‘get inside’ your prospects minds “How to Deliver a TED Talk” - Immediately implement speaking tips in your presentations “The Creative Habit” - learn how to create ‘habits’ that will differentiate how you communicate your product or service and engage your prospects
  32. 32. kyronite
  33. 33. Obstacles No RoutineNo Excitement Using books as ‘sedatives’ Schedule your reading Find topics you enjoy or study skills you don’t enjoy but need to excel at
  34. 34. Share Ideas & Your Opinion Blog about it Be someone who is in ‘the know’ Have an opinion Use material to engage your audience
  35. 35. Resources Kwik-Learning - Jim Kwik’s site on learning and memory SuperHero You (Jim Kwik) Singularity Hub (Industry transformers in accelerated learning) Flow Genome Project (http://www.flowgenomeproject.co) UltraMindSolution (http://www.ultramind.com/files/guide.pdf) Reader (mobile app for speed reading) WorldCat (mobile app for library database) Blog about speed reading techniques (http://singularityhub.com/2013/07/11/ learning-to-learn-faster-part-ii-harnessing-the-subconscious-for-accelerated- performance/)
  36. 36. ‘Must Reads’
  37. 37. Clarity, Confidence, & Capability
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