Outbound vs. Inbound Marketing Inbound Marketing is desired, impactful, targeted, and extremely cost effective.
Change in Ad Spending by Medium2008 to 2009 According to marketingcharts.com, “US Ad Spend Plunges 14.2%; Only Online Posts Growth”
Forecast: US Interactive Marketing Spend, 2009 to 2014
David Meerman Scott: Getting customers used to mean interrupting people with product messages. Today it’s all about compelling content. RohitBharagava: The real secret to great marketing is creating compelling and useful content. Brian Clark: Online, great content is effective advertising and smart marketers are the new media. Seth Godin: Content Marketing is the only marketing left. Top online marketing thought leaders stress the importance of Inbound Marketing
What can Social mediado for you? Identify and create prospects Create brand awareness SEO via link building Public relations services Relationship and network building Establish thought leadership Create Business Leads
Social Media is for B2B and B2C Source: HubSpot State of Inbound Marketing Report
50% of Social Media activity happens on properties you’ve never heard of.
Social Media: Quick Facts 75 % of US Adults use social media 49% of social media (SM) users log on daily 31% agree SM is more credible than ads 61% research purchases with SM 36% use SM for purchasing decisions 40% are talking and learning from specific orgs 25% of users “feel better” about companies using SM 89% of users use SM more/same as last year Source: CNW Group and Leger Marketing
Social Media is a Key Driver in Brand Awareness and Affinity
Budget Can you quantify your objectives financially? What is the lifetime value of a new customer? How much are you willing to pay to obtain that customer? What is your annual sales goal? What is your average profit margin? What can you afford to invest?
Measure of Success New Sales Prospect and client lists Customer service ratings Web traffic Time Costs Marketing Costs Postage Staffing costs Set Goals
Resources Internal: Sales Manager Marketing Manager External: Digital Marketing Partner Web Developer Advertising & PR Partners
Thank you! Kevin Krason firstname.lastname@example.org 248.560.9000 Twitter.com/kevinbiznet LinkedIn.com/in/kevinkrason