Your SlideShare is downloading. ×
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply


Published on

1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Artist Marketer Overview October 2010
  • 2. is “Twitter for Music” Be a DJ and share your favorite songs Insanely Addictive A Viral Tool. Synch with other social platforms Social Networking. Discover new music, interact with other DJs, and build a following 2
  • 3. is #1 in Social Music Source: “ Dominates Social Music Mindshare…” ReadWriteWeb, September 2010 3
  • 4. Audience and Users Music Lovers – Super Influential Users 78% 18–49 Years Old 54% Female 46% Male Source: Nielsen June 2010 4
  • 5. Why Average Social Reach of a Micro-blogger  850,000+ influential micro- bloggers share their music and lifestyle tastes Contextual Search  60MM monthly impressions 656 Followers  500K+ monthly uniques on Twitter  40MM+ minutes of monthly 26 Followers onsite time on  Multiplier effect of posting to other social networksReach 1 Micro- blogger on  30MM unique individuals on Twitter follow DJs Source: Twitter & internal analytics 5
  • 6. The Power of a blip to artists Once a Blip user Blip’s a song, we can learn a lot about that user. Their geo location. The artist and song they Jeff This new Guster is sweet - @kevin7211 - we should go like. see them when they come to town. 6
  • 7. The Player Bar  Leverage the information from listener behavior  The artist image slides up from the player control bar (page bottom)  The moving visual and our Baby It’s 5pm and DJ Coors says the targeting have created CTRs beer is COLD! of approximately 0.5%  Drive traffic to microsites based on geographic location, demographic, or specific content 7
  • 8. Post Blip •The Post-Blip unit appears immediately after a user Blips a song The featured artist box leverages the information provided by DJs when Guster - Do You Love Me? selecting and Blipping music Available for download October 5th. On Tour nationwide. 8
  • 9. Geo Target DMA and airplay with our highly active users Total combined DMA and social graph reach – 10mm 9
  • 10. Sessions Unique Branded Content LIVE performances by AWESOME bands at the Studio in San Francisco Promotion to 40MM uniques with Homepage features on partner sites Marketing the event, artist, and sponsor Band promotion via their own social networks Blips from staff and key influencers reach Twitter, FB users 10
  • 11. Pricing Sound Connector $500 • For bands and artists just starting out. • will implement a genre matching benchmark player bar integration driving highly qualified traffic to artist elected destinations. • Geo Target impressions to coincide with early airplay and tours. • 35k impressions. 11
  • 12. Pricing Tier II $1000 •For bands and artists that already have an established base and/or a few records under their belt • will implement both a player bar integration and post blip integration. • Geo target impressions to coincide with airplay and tours. • 65k impressions. 12
  • 13. Pricing Tier III $1500 •For bands and artists that have been around for a while with a few hit records and large fan base. • will implement both player bar integration and post blip integration. • Studio Session in San Francisco or New York City •Geo Target nationwide tours. •100k impressions. 13
  • 14. In the Press “My favorite provider in this arena remains” October 2009 “ is by far my favorite Twitter music service.” September 2009 “10 sites to help you navigate the new world of music…” July 2009 “The Best Ways to Discover Music Through Twitter.” April 2009 “10 Websites That Will Matter in 2009…” February 2009 “Building a better Twitter…” November 2008 14
  • 15. Kevin King 718 801 1022