Blip.fm is “Twitter for
Be a DJ and share your
A Viral Tool. Synch with
other social platforms
Discover new music,
interact with other
DJs, and build a
Blip.fm is #1 in Social Music
Source: “Blip.fm Dominates Social Music Mindshare…” ReadWriteWeb, September 2010
Audience and Users
Music Lovers – Super Influential Users
78% 18–49 Years Old
46% Male Source: Nielsen June 2010
Why Blip.fm Average Social Reach of a Blip.fm
850,000+ influential micro-
bloggers share their music and
lifestyle tastes Contextual
60MM monthly impressions
500K+ monthly uniques on Twitter
40MM+ minutes of monthly 26
onsite time on Blip.fm
Multiplier effect of posting to
other social networksReach 1
30MM unique individuals on Blip.fm
Twitter follow Blip.fm DJs
Source: Twitter & internal analytics
The Power of a blip to artists
Once a Blip user Blip’s a
song, we can learn a lot
about that user.
Their geo location.
The artist and song they
Jeff This new Guster is sweet - @kevin7211 - we should go
like. see them when they come to town.
The Player Bar
Leverage the information
from listener behavior
The artist image slides up
from the player control bar
The moving visual and our Baby It’s 5pm and DJ Coors says the
targeting have created CTRs beer is COLD!
of approximately 0.5%
Drive traffic to microsites
based on geographic
location, demographic, or
•The Post-Blip unit appears
immediately after a user Blips a
The featured artist box
leverages the information
provided by Blip.fm DJs when Guster - Do You Love Me?
selecting and Blipping music Available for download
October 5th. On Tour
Geo Target DMA and airplay with our highly
Total combined DMA and social graph reach – 10mm
Unique Branded Content
LIVE performances by
AWESOME bands at the Blip.fm
Studio in San Francisco
Promotion to 40MM uniques
with Homepage features on
Marketing the event, artist,
Band promotion via their own
Blips from staff and key
influencers reach Twitter, FB
Sound Connector $500
• For bands and artists just starting out.
• Blip.fm will implement a genre matching benchmark
player bar integration driving highly qualified traffic to
artist elected destinations.
• Geo Target impressions to coincide with early airplay
• 35k impressions.
Tier II $1000
•For bands and artists that already have an
established base and/or a few records under their
• Blip.fm will implement both a player bar
integration and post blip integration.
• Geo target impressions to coincide with airplay
• 65k impressions.
Tier III $1500
•For bands and artists that have been around for a while
with a few hit records and large fan base.
•Blip.fm will implement both player bar integration and
post blip integration.
•Blip.fm Studio Session in San Francisco or New York
•Geo Target nationwide tours.
Blip.fm In the Press
“My favorite provider in this arena remains Blip.fm...”
“Blip.fm is by far my favorite Twitter music service.”
“10 sites to help you navigate the new world of music…”
“The Best Ways to Discover Music Through Twitter.”
“10 Websites That Will Matter in 2009…”
“Building a better Twitter…”
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