November 2011 amc deck (without survey results)

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Full deck from the IAB's Affiliate Marketing Council November meeting

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November 2011 amc deck (without survey results)

  1. 1. IAB AMC Meeting 24 th November 2011 28 November 2011 www.iabaffiliatemarketing.com
  2. 2. Agenda
  3. 3. Committee Feedback
  4. 4. Best Practice Committee <ul><li>Launch of Behavioural Advertising Best Practice Document. </li></ul><ul><li>Focuses on: </li></ul><ul><ul><li>Cookie hierarchies </li></ul></ul><ul><ul><li>Post impression and post click models </li></ul></ul><ul><ul><li>Place within the channel </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>How it fits alongside your other channels </li></ul></ul><ul><li>Thanks to Hero for her hard work! </li></ul>
  5. 5. Best Practice Committee <ul><li>Behavioural Advertising guide available on the blog: </li></ul><ul><li>Live on Monday 21-11-11 </li></ul><ul><li>Nearly 200 page views </li></ul>
  6. 6. Best Practice Committee <ul><li>2011 work outstanding: </li></ul><ul><ul><li>Mobile Basics document, first draft complete </li></ul></ul><ul><ul><li>Datafeeds, additional guides, ready for approval by the Best Practice Cmt. and then the IAB </li></ul></ul><ul><ul><li>Should be launched in December </li></ul></ul>
  7. 7. How can you find out more? <ul><li>iabaffiliatemarketing.com </li></ul><ul><li>@IAB_AMC </li></ul><ul><li>[email_address] </li></ul><ul><li>Every other month at the full Council </li></ul>
  8. 8. ePrivacy Update <ul><li>Standardised copy to explain how / why cookies used in affiliate marketing & how can opt out from cookies </li></ul><ul><ul><li>For affiliates to add to their sites, managed by networks </li></ul></ul><ul><ul><li>Advised not compulsory </li></ul></ul><ul><li>Youronlinechoices style site to expand and explain ore about the affiliate sector / online sector and cookies </li></ul><ul><ul><li>Also explain why cookies are good! </li></ul></ul>
  9. 9. Google Ad Promoting Cookies – Metro 21 st Nov
  10. 10. www.google.co.uk/goodtoknow
  11. 11. A4U Performance Marketing Awards
  12. 13. 2012 Chair 2012 2009 2010 2011
  13. 14. The Role of Chair <ul><li>Spokesperson for the industry. </li></ul><ul><li>Chairing of regular meetings. </li></ul><ul><li>Defining and leading the council agenda for the year ahead. </li></ul><ul><li>Delegating work to the council and wider industry. </li></ul><ul><li>Working with the IAB contact on core initiatives. </li></ul><ul><li>Able to juggle core responsibilities with that of council chair. </li></ul>
  14. 15. Election Process <ul><li>All interested parties have until 1 week prior to the election meeting to highlight their intention to stand. </li></ul><ul><li>Candidates will present at the election meeting as to why they should be chair. </li></ul><ul><li>Council members will put their chosen candidate name in to a hat which will be counted up on the day. </li></ul><ul><li>Only one vote per company is allowed. </li></ul><ul><li>Council members can’t vote for their own company representative. </li></ul>
  15. 17. 2011
  16. 18. Next Year …. <ul><li>ePrivacy Directive will get into full swing as the May deadline approaches </li></ul><ul><li>Need to act on some of the insight from the survey – scope to drive more budget through the affiliate channel </li></ul><ul><li>Structural change to ensure that the council is as efficient as possible </li></ul><ul><li>Much more PR / Marketing – this is everyone’s role </li></ul>iabuk.net/contact
  17. 20. DRINKS!! Networking Drinks Bar 19-20 Great Sutton Street

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