23-Jun-13Why title tags matter+ Your first impression to your potential customer+ The need to express relevance+ Set yourself apart from the competition
33-Jun-13Own your message+ Structure is important+ Keywords are important+ Communicating efficiently is important
53-Jun-13From the mouth of the search beastHERE IS HOW GOOGLE DECIDES TO CHANGE YOUR TITLEShttp://insidesearch.blogspot.com/2012/06/search-quality-highlights-39-changes.html+ “Trigger alt title when HTML title is truncated. [launch codename "tomwaits", projectcodename "Snippets"] We have algorithms designed to present the best possible resulttitles. This change will show a more succinct title for results where the current title is so longthat it gets truncated. We’ll only do this when the new, shorter title is just as accurate as theold one.”+ “Better demotion of boilerplate anchors in alternate title generation. [launch codename"otisredding", project codename "Snippets"] When presenting titles in search results, wewant to avoid boilerplate copy that doesn’t describe the page accurately, such as “Go Back.”This change helps improve titles by avoiding these less useful bits of text.”+ “Efficiency improvements in alternative title generation. [launch codename"TopOfTheRock", project codename "Snippets"] With this change we’ve improved theefficiency of title generation systems, leading to significant savings in cpu usage and a morefocused set of titles actually shown in search results.”http://googlewebmastercentral.blogspot.com/2012/01/better-page-titles-in-search-results.html+ “…we also try to replace unnecessarily long or hard-to-read titles with more concise anddescriptive alternatives.”
73-Jun-13Just as it is supposed to beEXAMPLE+ Title Tag: SEO (Search Engine Optimization) - PPC, Kevin Gamache Boise ID– Character Count= 62+ Yielded: SEO (Search Engine Optimization) - PPC, Kevin Gamache Boise ID– Character Count= 62
83-Jun-13The Standard CutoffEXAMPLES+ Title Tag: Kevin Gamache Boise ID SEO (Search Engine Optimization) andPPC/6-year veteran– Character Count= 78+ Yielded: Kevin Gamache Boise ID SEO (Search Engine Optimization) and ...– Character Count= 63_______________________________________________________________________________+ Title Tag: SEO (Search Engine Optimization) - PPC Adv. - KevinGamache/Boise ID– Character Count= 68+ Yielded: SEO (Search Engine Optimization) - PPC Adv. - Kevin Gamache ...– Character Count= 63
93-Jun-13The Google RearrangeAKA THAT DAMN VERTICAL BAR+ Title Tag: Kevin Gamache | SEO(Search Engine Optimization) | PPC |Internet/Media Buying– Character Count= 77+ Yielded: Internet/Media Buying: Kevin Gamache | SEO(Search Engine ...– Character Count= 60_____________________________________________________________________________________________+ Title Tag: SEO (Search Engine Optimization) | PPC | Boise Idaho | KevinGamache– Character Count= 68+ Yielded: Kevin Gamache: SEO (Search Engine Optimization) | PPC | Boise ...– Character Count= 65______________________________________________________________+ Title Tag: SEO (Search Engine Optimization) | PPC | Boise ID | KevinGamache– Character Count= 65+ Yielded: Kevin Gamache: SEO (Search Engine Optimization) | PPC | Boise ID– Character Count= 64
103-Jun-13The Google Rearrange – Con’tAKA THAT DAMN VERTICAL BAR – NOT JUST ME+ Title Tag: SEO in Melbourne | Digital Marketing Agency | High on SEO– Character Count= 57+ Yielded: High on SEO: SEO in Melbourne | Digital Marketing Agency– Character Count= 56_____________________________________________________________________________________________+ Once I found the bar culprit I found others that found this phenomenon– Joost de Valk - http://yoast.com/google-page-title/
113-Jun-13Google Brand PreferenceEXAMPLES+ Query: best tutorial site add heart style (#1 Placement on SERP)+ Title Tag: Add Heart Style Social Sharing Widget to Blogger Blog | BestTutorial Site– Character Count= 74+ Yielded (Visible): Add Heart Style Social Sharing Widget to Blogger ... - BestTutorial S...+ Yielded (when selected & copied to Word): Add Heart Style Social SharingWidget to Blogger ... - Best Tutorial Site– Character Count= 73_____________________________________________________________________________________________+ Title Tag: Mongoose Bikes, Mountain Bikes, BMX Bikes and Dirt Bikes –Toys”R”Us– Character Count= 68+ Yielded: Mongoose Bikes, Mountain Bikes, BMX Bikes and Dirt ... - Toys R Us– Character Count= 66
123-Jun-13Characters in Title TagsWHAT I WAS REALLY AFTER+ “/”: Inconclusive, instances of breaking the connected words and instances ofmaintaining connectivity+ “-”: Treated as a separator rather than a connector even when spaces areomitted
143-Jun-13Google+GET INDEXED QUICKLY+ Sharing on Google+ had blog posts indexed close toinstantaneously.+ More popular blogs may get same treatment without G+
153-Jun-13Be Smart, Be ResponsibleGOOGLE DOESN’T ALWAYS LIKE YOU PLAYING AROUND+ Know that there is a potential risk for research+ Make a plan+ Be patient (sorta)+ Know what you are trying to measure and keep track+ Testing is good!
163-Jun-13Stop… Discussion Time!
KEVIN GAMACHE – SEARCH STRATEGISTTWITTER:@KEVINGAMACHE[wire] stone