Kevin Cox, VP Corporate Marketing
kevin.cox@actian.com
The New, New
Marketing Prerogative
March 20th, 2013
Actian
 Data management software
solutions company
 Global foot print of 10,000+
customers
 250 employees of whom 6
are...
New, New Prerogative of Marketing:
Everything is Going Digital,
We’re Automating the Heck Out of Everything Else
New, New Prerogative of Marketing:
Everything is Going Digital,
We’re Automating the Heck Out of Everything Else
A Modern Marketing Prescription for Success
Drive awareness and share-of-
voice with Earned & Owned
Media
Find prospects w...
A Modern Marketing Prescription for Success
 1st Get the employee base engaged
 Conducted company-wide social media trai...
Awareness & Share-of-voice
Actian
Vectorwise
Tweet-fest!
Actian
Vectorwise
Tweet-fest!
LinkedIn Postings in
26 groups reac...
Action Apps: Big data tools for business users
8Confidential © 2013 Actian Corporation
Action Apps: Big data tools for business users
ActionsMultiple Data Sources Triggers
9Confidential © 2013 Actian Corporati...
Thank you
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2013 BtoB Magazine Digital Edge Live "The new, new marketing prerogative"

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Take your online marketing to the next level in 2013 at BtoB's Digital Edge Live, the digital marketing conference for b2b marketers filled with education from top companies on how they are putting their digital channels to work for more response and revenue.

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Transcript of "2013 BtoB Magazine Digital Edge Live "The new, new marketing prerogative""

  1. 1. Kevin Cox, VP Corporate Marketing kevin.cox@actian.com The New, New Marketing Prerogative March 20th, 2013
  2. 2. Actian  Data management software solutions company  Global foot print of 10,000+ customers  250 employees of whom 6 are marketing  Data management software solutions company  Global foot print of 10,000+ customers  250 employees of whom 6 are marketing
  3. 3. New, New Prerogative of Marketing: Everything is Going Digital, We’re Automating the Heck Out of Everything Else
  4. 4. New, New Prerogative of Marketing: Everything is Going Digital, We’re Automating the Heck Out of Everything Else
  5. 5. A Modern Marketing Prescription for Success Drive awareness and share-of- voice with Earned & Owned Media Find prospects with events, PPC and syndication Engage customers with trials and experiences Drive awareness and share-of- voice with Earned & Owned Media Find prospects with events, PPC and syndication Engage customers with trials and experiences
  6. 6. A Modern Marketing Prescription for Success  1st Get the employee base engaged  Conducted company-wide social media training and tactical engagement  2nd Set the content production machine into motion  Regular content-based campaigns- performance benchmarks, ecosystem expansion, new customer wins, industry penetration, etc…  3rd Let your work follow the majority pipeline movement  Shift emphasis of work from awareness to conversion to closing and back again  1st Get the employee base engaged  Conducted company-wide social media training and tactical engagement  2nd Set the content production machine into motion  Regular content-based campaigns- performance benchmarks, ecosystem expansion, new customer wins, industry penetration, etc…  3rd Let your work follow the majority pipeline movement  Shift emphasis of work from awareness to conversion to closing and back again
  7. 7. Awareness & Share-of-voice Actian Vectorwise Tweet-fest! Actian Vectorwise Tweet-fest! LinkedIn Postings in 26 groups reaching 1,806,914 members LinkedIn Postings in 26 groups reaching 1,806,914 members Twitter (110 Tweets generated 108,097 impressions)** Twitter (110 Tweets generated 108,097 impressions)** Actian “brand” (101,900 online conversations during July 10- 16)*** Actian “brand” (101,900 online conversations during July 10- 16)*** LinkedIn Postings in 26 groups reaching 1,806,914 members LinkedIn Postings in 26 groups reaching 1,806,914 members Twitter (110 Tweets generated 108,097 impressions)** Twitter (110 Tweets generated 108,097 impressions)**
  8. 8. Action Apps: Big data tools for business users 8Confidential © 2013 Actian Corporation
  9. 9. Action Apps: Big data tools for business users ActionsMultiple Data Sources Triggers 9Confidential © 2013 Actian Corporation
  10. 10. Thank you
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