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Why you should write a strategic business book

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Introductory presentation given on 15/9/2013 at Daniel Wagner's Expert Success Summit.

Introductory presentation given on 15/9/2013 at Daniel Wagner's Expert Success Summit.

Published in: Business, Education

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  • ... So I always interview EVERYONE before accepting them!
  • Transcript

    • 1. Click to edit Master title styleHow To Write a Book in 90 Days Kevin Bermingham Strategic Business Book Expert Helping business owners, entrepreneurs and specialists to publish a strategic business book that boosts credibility and increases profits.
    • 2. Click to edit Master title style Why You Should Write a STRATEGIC Business Book
    • 3. Click to edit Master title styleWho is Kevin Bermingham?  Worked as an engineer, selling time for money  Liked my work, earned just enough to get by, and lived in a house I could hardly afford  Felt trapped and knew my future would be 'more of the same‘  Dreamed of being free and retiring aged 30, then 35, then 40...  My best friend died at age 40 - so I woke up!  Successfully PLANNED a project - retire before 50  Got bored travelling the world and wrote a book  Built a training & publishing company in 90 days
    • 4. Click to edit Master title styleWhat Will You Discover? 1.The 3 reasons to write a strategic book 2.The A-B-C formula for writing a strategic book 3.My proven 7-step sequence
    • 5. Click to edit Master title styleTop 3 Reasons to Write a Book 1.Public Acclaim 2.Personal Achievement 3.Profit from Sales 3
    • 6. Click to edit Master title styleWhat Chance of Success?  The average book title in America sells about 500 copies. Publisher's Weekly (2006)  The LA Times receives 600 to 700 books for review each week. Steve Wasserman, book review editor  A larger publisher must sell 10,000 books to break even. Brian DeFiore, Maui Writers Conference  Bowker reports that over three million books were published in the USA in 2010. Bowker Report (2011)  Publishers Want Authors to do Own Promotion!
    • 7. Click to edit Master title stylePublish To Become an Expert  Experts write books, so authors must be experts  Publishing positions you as an EXPERT  STRATEGIC book - profit from being an EXPERT There are 3 ways a book demonstrates expertise 1. Specialist  Identifies issues 2. Expert  Identifies problems & solutions 3. Consultant  Delivers solutions 3
    • 8. Click to edit Master title styleA-B-C the Strategic Book Formula  Plan to Achieve strategic clarity  Publish to Boost personal credibility  Productise to Create profitable collateral A strategic book acts like a brochure or business card on steroids. Don’t waste time selling your book, let your book sell you!
    • 9. Click to edit Master title styleStrategic Books Promote You!  A book leverages your TIME: you do the work once, then exploit it forever more.  Purpose of a strategic business book is to PROFIT from being an EXPERT!  It’s better than a sales brochure, it FILTERS people IN, or OUT!  Give it away – it’s an ‘Industrial-strength business card’  ARTICLES, BLOGS, NEWSLETTERS, CDs and VIDEOS that promote you and services  Framework for creating trainings, seminars and workshops Here’s a great example....
    • 10. Click to edit Master title styleThe Seven Secrets “I was immediately booked for a 15 min radio interview on my topic when I mentioned I’d published a book on the subject. A few months later, it happened again - with a different station – a full hour’s interview! Now they want me to do PODs” Helen Turier RGN MAR, author of four books
    • 11. Click to edit Master title styleI Can Smell the Aroma of Success! I attended a ministerial event earlier in the week and all I did was tell some important person that I had just written a book and what the book was about. Now I've just been offered an opportunity to undertake a professional doctorate. I can smell the aroma of sweet success. Ruth Oshikanlu Midwife and health visitor, author of 'Tune In To Your Baby'
    • 12. Click to edit Master title styleINTRODUCTION & OVERVIEW The -day Book Programme 90
    • 13. Click to edit Master title style There are two reasons why projects commonly fail.  The first is lack of planning to ascertain each of the necessary steps.  The second is that the project lasts too long and people lose focus. An ideal project should last no more than 90–100 days until completion. MATTA, N. F. and ASHKENAS, R. N. ‘Why good projects fail anyway’ Harvard Business Review, Sep 2003 Why Do Most Projects Fail?
    • 14. Click to edit Master title stylePUBLISH YOUR BOOK IN 90 DAYS 8-Week Coaching2-Day Planning Publishing Writing a Book
    • 15. Click to edit Master title style 1. Sure-Fire Strategy 2. Bullet-Proof Outline Chapter Two Chapter Five Publish Amazon & Kindle 3. Fool-Proof Writing Plan Chapter One + Chapter Six Chapter Seven + Print & Dispatch Chapter Three Chapter Four Cover & Copy Edit Design & Typeset DAY-90 Book Delivered TM Project Completion Kit Celebration Dinner & Awards Media Promotion Pack Consolidate & Proofread 2.Prototype 3.Plan 4. Produce 5.Prepare 6.Publish1.Propose 7.Promote TM The Successful Author 90-Day Book Programme A Guaranteed System for WRITING & PUBLISHING a Strategic Book in 90 Days, or Less Remember, the 90-Day Book Programme Contains Just Eight Weeks of Writing C-Your Book on Day-90B-Eight Weeks of WritingA-Accelerator Workshop KindleA B C
    • 16. Click to edit Master title styleThe 3 Keys to Intensive Writing 1. Coaching Provides SUPPORT Weekly, 60 minutes group webinar 2. Mentoring Provides KNOW-HOW Clear processes, plus 999 helpline via email 3. Accountability Provides MOTIVATION Weekly, 15min one-to-one via Skype 3
    • 17. Click to edit Master title styleIt’s NOT for Everyone! My system won’t work for people who are:  Just starting out and have nothing to offer  No good at what they do  Picky or need lots of discretion - I have a RIGID formula and that's what we use  Perfectionists who won't accept Pareto’s 80:20 rule  Too detail-oriented and have no 'big picture'  Just want to 'help people', or to publish a message for no reward  Can't string two sentences together  Have never written a dozen pages in their life
    • 18. Click to edit Master title styleIt’s NOT for Everyone!  ‘Know-it-alls’ who aren’t coachable  People who say “if only”  People who aren’t committed to their own success  People who won’t learn to work with tight deadlines  ‘Big talkers’ who can never deliver what they promise  It’s DEFINITELY NOT for dreamers who won't commit to action
    • 19. Click to edit Master title styleWhat is The FIRST Step?  Discover much more about these seven secrets by reading The Seven Secrets of Successful Authors  You can download Chapter One FREE, from www.TheSuccessfulAuthor.com
    • 20. Click to edit Master title styleWhat is The FIRST Step?  Discover much more about these seven secrets by reading The Seven Secrets of Successful Authors  You can download Chapter One FREE, from www.TheSuccessfulAuthor.com
    • 21. Click to edit Master title styleHow To Write a Book in 90 Days Kevin Bermingham Strategic Business Book Expert Helping business owners, entrepreneurs and specialists to publish a strategic business book that boosts credibility and increases profits.