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Click to edit Master title styleThe 7 Secrets of Successful Authors
Kevin Bermingham
Strategic Business Book Expert
Helpin...
Click to edit Master title styleINTRODUCTION & OVERVIEW
The Secrets
of Successful
Authors
7
Click to edit Master title styleWho is Kevin Bermingham?
 Worked as an engineer, selling time for money
 Liked my work, ...
Click to edit Master title styleWhat Will You Discover?
1.Why most projects fail
2.The 3 reasons why most
authors fail
3.T...
Click to edit Master title style
There are two reasons why projects
commonly fail.
 The first is lack of planning to asce...
Click to edit Master title style3 Reasons Why Most Authors Fail
1.They Don’t Start
Procrastination
2.They Get Lost or Stu...
Click to edit Master title style3 Simple Steps To Succeed!
1. You Must Start
 Clear purpose
 Sufficient benefits
 Confi...
Click to edit Master title style
The Worst
Pitfalls to
Avoid
7
Click to edit Master title styleRudyard Kipling’s Planning Secrets
“I keep six honest serving-men
(They taught me all I kn...
Click to edit Master title styleSecret 1. WHAT to Write About
Click to edit Master title styleSecret 2. WHO to Write For
 THE most important thing is to work
out - exactly WHO your re...
Click to edit Master title styleSecret 3. WHY Readers Don’t Buy!
1. Your PROMISE wasn’t compelling
2. You didn’t solve a b...
Click to edit Master title styleSecret 4. HOW to Design Your Book
Book DESIGN Software
We use special online software for ...
Click to edit Master title styleSecret 5. WHEN to Finish Writing
Simple!
Finish when your plan tells you to
Click to edit Master title style
Kevin’s Fool-Proof Plan Takes The
Hard Work Out of Writing a Book
Kevin has created a fin...
Click to edit Master title styleSecret 6. WHERE to Promote It
 Gift for Prospect
 Brochure
 Business Card
 Flyer
 Net...
Click to edit Master title styleSecret 7. WHICH Specialists to Use
 Project Managers?
 Book Mentors?
 Book Coaches?
 E...
Click to edit Master title styleINTRODUCTION & OVERVIEW
The -day
Book Programme
90
Click to edit Master title styleAll Published in Less Than 90 Days!
Click to edit Master title stylePUBLISH YOUR BOOK IN 90 DAYS
8-Week Coaching2-Day Planning Publishing
Writing a Book
Click to edit Master title style
Click to edit Master title style
1. Sure-Fire
Strategy
2. Bullet-Proof
Outline
Chapter
Two
Chapter
Five
Publish Amazon
& K...
Click to edit Master title styleThe 3 Keys to Intensive Writing
1. Coaching
Provides SUPPORT
Weekly, 60 minutes group webi...
Click to edit Master title styleWhat is The FIRST Step?
 Discover much more about
these seven secrets by reading
The Seve...
Click to edit Master title styleWhat is The FIRST Step?
 Discover much more about
these seven secrets by reading
The Seve...
Click to edit Master title styleHow To Write a Book in 90 Days
Kevin Bermingham
Strategic Business Book Expert
Helping bus...
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The seven secrets of successful authors

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Presentation given on 15/9/2013 at Daniel Wagner's Expert Success Summit.

Published in: Business, Education
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Transcript of "The seven secrets of successful authors"

  1. 1. Click to edit Master title styleThe 7 Secrets of Successful Authors Kevin Bermingham Strategic Business Book Expert Helping business owners, entrepreneurs and specialists to publish a strategic business book that boosts credibility and increases profits.
  2. 2. Click to edit Master title styleINTRODUCTION & OVERVIEW The Secrets of Successful Authors 7
  3. 3. Click to edit Master title styleWho is Kevin Bermingham?  Worked as an engineer, selling time for money  Liked my work, earned just enough to get by, and lived in a house I could hardly afford  Felt trapped and knew my future would be 'more of the same‘  Dreamed of being free and retiring aged 30, then 35, then 40...  My best friend died at age 40 - so I woke up!  Successfully PLANNED a project - retire before 50  Got bored travelling the world and wrote a book  Built a training & publishing company in 90 days
  4. 4. Click to edit Master title styleWhat Will You Discover? 1.Why most projects fail 2.The 3 reasons why most authors fail 3.The 7 worst pitfalls to avoid
  5. 5. Click to edit Master title style There are two reasons why projects commonly fail.  The first is lack of planning to ascertain each of the necessary steps.  The second is that the project lasts too long and people lose focus. An ideal project should last no more than 90–100 days until completion. MATTA, N. F. and ASHKENAS, R. N. ‘Why good projects fail anyway’ Harvard Business Review, Sep 2003 Why Do Most Projects Fail?
  6. 6. Click to edit Master title style3 Reasons Why Most Authors Fail 1.They Don’t Start Procrastination 2.They Get Lost or Stuck Overwhelm 3.They Give Up! Missed deadlines3
  7. 7. Click to edit Master title style3 Simple Steps To Succeed! 1. You Must Start  Clear purpose  Sufficient benefits  Confidence and self-belief 2. Keep Going  Have specific goals  Clear priorities  Know what to do next 3. Don’t Give Up!  Hit deadlines, always!  Learn to keep promises  Keep positive and LEARN from mistakes! 3
  8. 8. Click to edit Master title style The Worst Pitfalls to Avoid 7
  9. 9. Click to edit Master title styleRudyard Kipling’s Planning Secrets “I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When and How and Where and Who.” Rudyard Kipling (1865–1936)
  10. 10. Click to edit Master title styleSecret 1. WHAT to Write About
  11. 11. Click to edit Master title styleSecret 2. WHO to Write For  THE most important thing is to work out - exactly WHO your reader is  ‘Perfect Readers’ write five-star reviews on Amazon!  You need to create a psychographic and demographic profile for them
  12. 12. Click to edit Master title styleSecret 3. WHY Readers Don’t Buy! 1. Your PROMISE wasn’t compelling 2. You didn’t solve a big enough PROBLEM 3. They didn’t really want it:  Too Expensive  No Time  Too Difficult  Won’t Work for Me  I Don’t Believe What You Say  I don’t Need It 4. You didn’t ask them to BUY
  13. 13. Click to edit Master title styleSecret 4. HOW to Design Your Book Book DESIGN Software We use special online software for Chapter Outlining you can check it out later at www.TheSuccessfulAuthor.com/resources
  14. 14. Click to edit Master title styleSecret 5. WHEN to Finish Writing Simple! Finish when your plan tells you to
  15. 15. Click to edit Master title style Kevin’s Fool-Proof Plan Takes The Hard Work Out of Writing a Book Kevin has created a fine-tuned strategy that takes the hard work out of writing a book for all would-be authors. It takes dedication and commitment from the author and, with Kevin’s fool proof plan to follow, you’re well on the road to success - while keeping your sanity! Elaine Noble, Confidence Coach and author of “Everyday Mistakes That Undermine Your Confidence”
  16. 16. Click to edit Master title styleSecret 6. WHERE to Promote It  Gift for Prospect  Brochure  Business Card  Flyer  Networking  Website  Web Download  Articles  Blog Posts  Videos  Workshops  Radio Interviews Don’t promote your book, let it promote you!
  17. 17. Click to edit Master title styleSecret 7. WHICH Specialists to Use  Project Managers?  Book Mentors?  Book Coaches?  Editors?  Proofreaders?  Illustrators?  Book Designers?  Typesetters?  Cover Designers?  Literary Agents?  Publishers?  Book Printers?  Distributors?  Book Promoters?  PR Agents?  Banks?  You need to know when to use them!
  18. 18. Click to edit Master title styleINTRODUCTION & OVERVIEW The -day Book Programme 90
  19. 19. Click to edit Master title styleAll Published in Less Than 90 Days!
  20. 20. Click to edit Master title stylePUBLISH YOUR BOOK IN 90 DAYS 8-Week Coaching2-Day Planning Publishing Writing a Book
  21. 21. Click to edit Master title style
  22. 22. Click to edit Master title style 1. Sure-Fire Strategy 2. Bullet-Proof Outline Chapter Two Chapter Five Publish Amazon & Kindle 3. Fool-Proof Writing Plan Chapter One + Chapter Six Chapter Seven + Print & Dispatch Chapter Three Chapter Four Cover & Copy Edit Design & Typeset DAY-90 Book Delivered TM Project Completion Kit Celebration Dinner & Awards Media Promotion Pack Consolidate & Proofread 2.Prototype 3.Plan 4. Produce 5.Prepare 6.Publish1.Propose 7.Promote TM The Successful Author 90-Day Book Programme A Guaranteed System for WRITING & PUBLISHING a Strategic Book in 90 Days, or Less Remember, the 90-Day Book Programme Contains Just Eight Weeks of Writing C-Your Book on Day-90B-Eight Weeks of WritingA-Accelerator Workshop KindleA B C
  23. 23. Click to edit Master title styleThe 3 Keys to Intensive Writing 1. Coaching Provides SUPPORT Weekly, 60 minutes group webinar 2. Mentoring Provides KNOW-HOW Clear processes, plus 999 helpline via email 3. Accountability Provides MOTIVATION Weekly, 15min one-to-one via Skype 3
  24. 24. Click to edit Master title styleWhat is The FIRST Step?  Discover much more about these seven secrets by reading The Seven Secrets of Successful Authors  You can download Chapter One FREE, from www.TheSuccessfulAuthor.com
  25. 25. Click to edit Master title styleWhat is The FIRST Step?  Discover much more about these seven secrets by reading The Seven Secrets of Successful Authors  You can download Chapter One FREE, from www.TheSuccessfulAuthor.com
  26. 26. Click to edit Master title styleHow To Write a Book in 90 Days Kevin Bermingham Strategic Business Book Expert Helping business owners, entrepreneurs and specialists to publish a strategic business book that boosts credibility and increases profits.
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