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(Re) Introducing SlideShare to the Enterprise
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(Re) Introducing SlideShare to the Enterprise

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SlideShare was once described by TechCrunch as the YouTube for Power-Point and Documents (and now Infographics!). SlideShare.net has become a top 200 visited site on the web, with north of 60mm …

SlideShare was once described by TechCrunch as the YouTube for Power-Point and Documents (and now Infographics!). SlideShare.net has become a top 200 visited site on the web, with north of 60mm visitors per month. Large enterprise companies leverage SlideShare mostly for b2b content marketing platform, lead generation, and thought leadership.

Look to what other enterprise companies are doing on SlideShare:

SAP - http://www.slideshare.net/sap
Cisco - http://www.slideshare.net/Cisco
IBM - http://www.slideshare.net/IBM
Netflix - http://www.slideshare.net/Netflix
NASA - http://www.slideshare.net/NASA
Ogilvy & Mather - http://www.slideshare.net/Ogilvyww
HubSpot- http://www.slideshare.net/HubSpot

And more: http://www.slideshare.net/pro_accounts

Published in: Business, Technology

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  • One of the Top 150 Sites on the Web60 Million Visitors a Month3 Billion Slide Views a month, or over 1k slides viewed per second
  • Transcript

    • 1. Introduction to SlideShare
    • 2. Itinerary Introducing SlideShare SlideShare Value Props G2M with SlideShare 1 2 3 4 SlideShare on LinkedIn
    • 3. Social Content Marketing with Slideshare Supported Content: • Presentations • Infographics • Documents • Videos
    • 4. 2006 2007 2008 2009 2010 2011 2012 2013 SlideShare The largest Professional Presentation Community on the Web. 60MM+ Visits Per Month
    • 5. Search Owned Social Earned Direct Paid Traffic Source Distribution #1 Content Discoverability Value Proposition
    • 6. #2 Branding Value Proposition
    • 7. Value Proposition #3 Engagement
    • 8. #4 Lead Generation Lead Form Value Proposition Mobile Desktop
    • 9. #1 Taking SlideShare to Market: Consolidated Presence
    • 10. #2 Taking SlideShare to Market: Thought Leadership
    • 11. #2 Taking SlideShare to Market: Thought Leadership
    • 12. #3 Taking SlideShare to Market: Hub-and-Spoke
    • 13. #3 Taking SlideShare to Market: Hub-and-Spoke
    • 14. SlideShare Content on LinkedIn
    • 15. • Amplify social messaging • Visually enhance employee profiles • Enable brand advocates & social selling SlideShare on LinkedIn Profile
    • 16. Key Features • Delivers full SlideShare-based presentations within 300x250 ad unit • Enables direct interaction with your presentation content within ad unit or in expanded overlay player • Supports LinkedIn’s full suite of targeting capabilities • Lead capture option SlideShare Content Ad – Product Details
    • 17. 20 SlideShare Content Ad – Users can interact with content in multiple ways within the modal player
    • 18. Sponsored Updates with SlideShare Leverage gated assets from SlideShare to targeted LinkedIn members. Members can open content in another tab, or like, comment, share, and follow directly from the update. ©2013 LinkedIn Corporation. All Rights Reserved. 21 Company name and logo Social actions Description Presentation title, description, and thumbnail
    • 19. Kevin Fisher, Solutions Consultant KFisher@LinkedIn.com Thank You