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Introduction to SlideShare
Itinerary
Introducing
SlideShare
SlideShare
Value Props
G2M with
SlideShare
1 2 3 4
SlideShare on
LinkedIn
Social Content Marketing with Slideshare
Supported Content:
• Presentations
• Infographics
• Documents
• Videos
2006 2007 2008 2009 2010 2011 2012 2013
SlideShare
The largest Professional Presentation
Community on the Web.
60MM+ Visit...
Search Owned
Social Earned
Direct Paid
Traffic Source Distribution
#1 Content Discoverability
Value Proposition
#2 Branding
Value Proposition
Value Proposition
#3 Engagement
#4 Lead Generation
Lead
Form
Value Proposition
Mobile Desktop
#1 Taking SlideShare to Market: Consolidated Presence
#2 Taking SlideShare to Market: Thought Leadership
#2 Taking SlideShare to Market: Thought Leadership
#3 Taking SlideShare to Market: Hub-and-Spoke
#3 Taking SlideShare to Market: Hub-and-Spoke
SlideShare Content on
LinkedIn
• Amplify social messaging
• Visually enhance employee
profiles
• Enable brand advocates & social
selling
SlideShare on Li...
Key Features
• Delivers full SlideShare-based presentations within
300x250 ad unit
• Enables direct interaction with your ...
20
SlideShare Content Ad – Users can interact with content in
multiple ways within the modal player
Sponsored Updates with SlideShare
Leverage gated assets from SlideShare to targeted LinkedIn members.
Members can open con...
Kevin Fisher, Solutions Consultant
KFisher@LinkedIn.com
Thank You
(Re) Introducing SlideShare to the Enterprise
(Re) Introducing SlideShare to the Enterprise
(Re) Introducing SlideShare to the Enterprise
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(Re) Introducing SlideShare to the Enterprise

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Published on

SlideShare was once described by TechCrunch as the YouTube for Power-Point and Documents (and now Infographics!). SlideShare.net has become a top 200 visited site on the web, with north of 60mm visitors per month. Large enterprise companies leverage SlideShare mostly for b2b content marketing platform, lead generation, and thought leadership.

Look to what other enterprise companies are doing on SlideShare:

SAP - http://www.slideshare.net/sap
Cisco - http://www.slideshare.net/Cisco
IBM - http://www.slideshare.net/IBM
Netflix - http://www.slideshare.net/Netflix
NASA - http://www.slideshare.net/NASA
Ogilvy & Mather - http://www.slideshare.net/Ogilvyww
HubSpot- http://www.slideshare.net/HubSpot

And more: http://www.slideshare.net/pro_accounts

Published in: Business, Technology

Transcript of "(Re) Introducing SlideShare to the Enterprise"

  1. 1. Introduction to SlideShare
  2. 2. Itinerary Introducing SlideShare SlideShare Value Props G2M with SlideShare 1 2 3 4 SlideShare on LinkedIn
  3. 3. Social Content Marketing with Slideshare Supported Content: • Presentations • Infographics • Documents • Videos
  4. 4. 2006 2007 2008 2009 2010 2011 2012 2013 SlideShare The largest Professional Presentation Community on the Web. 60MM+ Visits Per Month
  5. 5. Search Owned Social Earned Direct Paid Traffic Source Distribution #1 Content Discoverability Value Proposition
  6. 6. #2 Branding Value Proposition
  7. 7. Value Proposition #3 Engagement
  8. 8. #4 Lead Generation Lead Form Value Proposition Mobile Desktop
  9. 9. #1 Taking SlideShare to Market: Consolidated Presence
  10. 10. #2 Taking SlideShare to Market: Thought Leadership
  11. 11. #2 Taking SlideShare to Market: Thought Leadership
  12. 12. #3 Taking SlideShare to Market: Hub-and-Spoke
  13. 13. #3 Taking SlideShare to Market: Hub-and-Spoke
  14. 14. SlideShare Content on LinkedIn
  15. 15. • Amplify social messaging • Visually enhance employee profiles • Enable brand advocates & social selling SlideShare on LinkedIn Profile
  16. 16. Key Features • Delivers full SlideShare-based presentations within 300x250 ad unit • Enables direct interaction with your presentation content within ad unit or in expanded overlay player • Supports LinkedIn’s full suite of targeting capabilities • Lead capture option SlideShare Content Ad – Product Details
  17. 17. 20 SlideShare Content Ad – Users can interact with content in multiple ways within the modal player
  18. 18. Sponsored Updates with SlideShare Leverage gated assets from SlideShare to targeted LinkedIn members. Members can open content in another tab, or like, comment, share, and follow directly from the update. ©2013 LinkedIn Corporation. All Rights Reserved. 21 Company name and logo Social actions Description Presentation title, description, and thumbnail
  19. 19. Kevin Fisher, Solutions Consultant KFisher@LinkedIn.com Thank You
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