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Beef-up Your Content Marketing Efforts with SlideShare

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  • 1. -Up Your B2B Marketing with
  • 2. Content Marketing123Road MapIntro to SlideShareLean Content Marketing Ideas
  • 3. ContentMarketing1
  • 4. Content MarketingBackground:• Est. 1837• One of the largest manufacturers ofagricultural machinery in the world.Content Strategy:• Publish content “The Furrow” tohelp farmers become better atfarming.Result:• The John Deere brand becomessynonymous with their best-practices advice.
  • 5. Content MarketingBackground:• Founded 2003• Professional social networking site.Content Strategy:• Publish content to help professionalsbecome more productive andsuccessful at their jobs.Result:• The LinkedIn website provides avalue-ad to the everydayprofessional. As a result, Lnkd getsmore traffic, and more engagement.
  • 6. In other words…
  • 7. In both scenarios…
  • 8. Introductionto SlideShare2
  • 9. A company
  • 10. SlideShare’s (SEO)Secret SauceSearch Engines LovesLong-Form Text… andSlideShare’s trusted& creditable URL.
  • 11. www.SlideShare.net/Social SharingEarned
  • 12. Owned
  • 13. Paid
  • 14. Content Ideason SlideShare3
  • 15. 1
  • 16. 2
  • 17. 3
  • 18. Sources:HubSpot for the Deck TemplateDesk – 50 Customer service quotesAchievers – HR’s Role is changingDell – Social Media Predictions eBookSlideShare Enteperprise - Etsy Case Study-