2. Content Marketing123Road MapIntro to SlideShareLean Content Marketing Ideas
4. Content MarketingBackground:• Est. 1837• One of the largest manufacturers ofagricultural machinery in the world.Content Strategy:• Publish content “The Furrow” tohelp farmers become better atfarming.Result:• The John Deere brand becomessynonymous with their best-practices advice.
5. Content MarketingBackground:• Founded 2003• Professional social networking site.Content Strategy:• Publish content to help professionalsbecome more productive andsuccessful at their jobs.Result:• The LinkedIn website provides avalue-ad to the everydayprofessional. As a result, Lnkd getsmore traffic, and more engagement.
18. Sources:HubSpot for the Deck TemplateDesk – 50 Customer service quotesAchievers – HR’s Role is changingDell – Social Media Predictions eBookSlideShare Enteperprise - Etsy Case Study-