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Using Twitter To Increase Sales

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Learn how to build and sustain creative and effective campaigns using Twitter.

Learn how to build and sustain creative and effective campaigns using Twitter.

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  • I have a secret for you: people do business with those that they know, like and trust. A simple statement, but it has profound implications for how you do business and interact with your customers.
  • There are a few bits of Twitter text, or “jargon” that we need to know in order to tweet. We can see them here on Travel Portland’s site. We’ll be looking at this more today, as it is a great twitter presence.Tweet: a message on Twitter (140 characters)Retweet (RT): when you share someone else’s tweet@Name: someone’s “twitter name” – becomes a link.#Tag: a “hashtag” that helps you find topicsShortened links: save spaceClients: what programs people use to Tweet
  • Who uses Twitter?20% of 25 to 34 year olds19% of 18 to 24 year olds 10% of 35 to 44 year olds5 % of 45-54 year olds76% of Twitter users use the internet wirelesslyOnly 10% of those earning more than $75,000 use Twitter, while 17% of those making less than $30k use the service.
  • From a destination perspective here…
  • Who doesn’t use Twitter?People who haven’t heard of Twitter. And teens.
  • How do people access Twitter?Twitter.comPhones (Tweetie/Tweetdeck)Helper sites (i.e.Hootsuite)Widgets on blogs and websitesDesktop applications (Tweetdeck)
  • How do people access Twitter?Twitter.comPhones (Tweetie/Tweetdeck)Helper sites (i.e.Hootsuite)Widgets on blogs and websitesDesktop applications (Tweetdeck)
  • How do people access Twitter?Phones (Tweetie/Tweetdeck)Remember – 75% of people using Twitter do so wirelessly…that means most are using their smartphones, or mobile devices. Tweetdeck (seen here) and Tweetie are just the top of a long list of applications you can use to read, send, retweet, and monitor Twitter activity.
  • How do people access Twitter?Hootsuite is an excellent tool that businesses use to monitor multiple accounts. However, “power users” also use Hootsuite as their primary input and reading tool.
  • How do people access Twitter?Widgets on blogs and websitesWe’ll come back to this, but this can be very powerful, even though it’s not generally counted in user statistics.
  • How do people access Twitter?Desktop Applications (i.e. Seesmic or Tweetdeck)
  • Trust me…this will be you.
  • Don’t go rogueMarketing and Communications planStaffing planVision/Voice/Mission
  • Be Authentically CreativeBoring doesn’t convertLet your passion shineBe true to your brand
  • EngagementBuild relationshipsOnline hospitality = real hospitality…but it’s publicGive excellent customer serviceListenSearch for conversationsAdd valueReward loyaltyEncourage referralsFollow, return the follow
  • Be youBe real
  • Be BeautifulIntegrate with the rest of your presentationLook excellentBe true to your brand
  • Don’t go rogueMarketing and Communications planStaffing planVision/Voice/Mission
  • Be PersistentStick to your planBe patientBe realisticBe optimisticAdd value every day
  • Destination Sites To Model@travelportland & @SeattleMavenClear missionInstruction on what to doCustomer focusedAdds value
  • Good designGood brand linkagePersonal
  • Good designGood interactionObvious, immediate value
  • @washingtoninnGreat voiceNeeds visibility elsewhere on site
  • @onosushiTweetwallInteractiveGoodvibe
  • Remember now, the goal is to connect. To build a relationship. We want people to like us and trust us. And then we add value to their lives.
  • Transcript

    • 1. Using Twitter to Increase Sales
      Olympic Peninsula Tourism Summit
      October 14, 2009
      Keven Elliff
      Windridge Solutions
      www.kevenelliff.com
      keven@kevenelliff.com
    • 2. Pssstt….I have a secret…
      People do business with those that they
      know, like and trust.
    • 3. What is Twitter
      A tool to help spread your message
      A tool to get people to know, like, and trust you
      Public Instant Messaging
      140 character limit
    • 4. Twitter Text
      Tweet: a message on Twitter (140 characters)
      Retweet (RT): when you share someone else’s tweet
      @Name: someone’s “twitter name” – becomes a link.
      #Tag: a “hashtag” that helps you find topics
      Shortened links: save space
      Clients: what programs people use to Tweet
    • 5. Who Uses Twitter
      20% of 25 to 34 year olds
      19% of 18 to 24 year olds
      10% of 35 to 44 year olds
      5 % of 45-54 year olds
      76% of Twitter users use the internet wirelessly
      Only 10% of those earning more than $75,000 use Twitter, while 17% of those making less than $30k use the service.
    • 6. Who Uses Twitter
      People interested in finding travel tips, deals, information and connections, insider tips and recommendations
    • 7. Who Doesn’t Use Twitter
      People who haven’t heard of Twitter
      …and teens.
    • 8. Uses For Twitter
      Branding
      Customer service
      Soliciting/receiving feedback
      Distributing news
      Generating traffic
      Following competitors
      Hiring
      Live-blogging
      Networking
    • 9. How Do People Access Twitter?
      Twitter.com
      Mobile devices (Tweetdeck/Tweetie)
      Helper sites (Hootsuite)
      Widgets on blogs and websites
      Desktop applications (Tweetdeck/Seesmic)
    • 10. How Do People Access Twitter?
      Twitter.com
    • 11. How Do People Access Twitter?
      Mobile devices (i.e. Tweetdeck/Tweetie)
    • 12. How Do People Access Twitter?
      Helper web sites (i.e. Hootsuite)
    • 13. How Do People Access Twitter?
      Widgets on blogs and websites
    • 14. How Do People Access Twitter?
      Desktop Applications (i.e. Seesmic or Tweetdeck)
    • 15. Keys to Increasing Sales
    • 16. Keys to Increasing Sales
      Make a plan
      Don’t go rogue!
      Integrate with marketing and communications plan
      Make sure you have the staffing to last 1-3 years
      Identify your Vision/Voice/Mission
      The Sales Flow
      CUSTOMER FINDS YOU
      CUSTOMER CONNECTS WITH OR FOLLOWS YOU
      CUSTOMER TRANSACTS WITH YOU
      CUSTOMER GIVES YOU FEEDBACK
      CUSTOMER BECOMES A FAN OR FRIEND
      CUSTOMER REFERS OTHERS TO YOU
    • 17. Keys to Increasing Sales
      Be Authentically Creative
      Boring doesn’t convert
      Let your passion shine
      Be true to your brand
    • 18. Keys to Increasing Sales
      Engagement
      Build relationships
      Online hospitality = real hospitality…but it’s public
      Give excellent customer service
      Listen
      Search for conversations
      Add value
      Reward loyalty
      Encourage referrals
      Follow, return the follow
    • 19. Keys to Increasing Sales
      Figure Out Your Voice
      Be you
      Be real
    • 20. Keys to Increasing Sales
      Be Beautiful
      Integrate with the rest of your presentation
      Look excellent
      Be true to your brand
    • 21. Keys to Increasing Sales
      Make a plan
      Don’t go rogue!
      Integrate with marketing and communications plan
      Make sure you have the staffing to last 1-3 years
      Identify your Vision/Voice/Mission
    • 22. Keys to Increasing Sales
      Be Persistent
      Stick to your plan
      Be patient
      Be realistic
      Be optimistic
      Add value every day
    • 23. Sites To Model: @SeattleMaven
    • 24. Sites To Model: @PureMichigan
    • 25. Sites To Model: @HotelMurano
    • 26. Sites To Model: @WashingtonInn
    • 27. Sites To Model: @OnoSushi
    • 28. 10 Ideas to Connect & Sell
      Be a personal, identifiable voice
      Portray a character (Sequim Elk)
      Contests
      Publish a novel (twilight fan fiction + contest = winner!)
      Tweet recipes (restaurants)
      Scavenger hunt (parks)
      Twitter-only fundraiser (build engagement)
      Ask-a-… (you’re the expert)
      What could you do/change with customer feedback? (wall color? menu? hours?)
      Share your office music with the world
    • 29. Tools to Help You Tweet
      Monitter-geographic tweets
      Twitpic/Yfrog-share photos
      SocialOomph-productivity tool
      twtQPon-reward your followers
      twtTranslate-habla tweet?
      Twitterfeed—get your blog on twitter
      Filesocial.com – share files of (most) any kind
      GroupTweet—your own private party or buyers club
      Wefollow-find followers
      Twellow.com-find followers
      Blip-fm: Share music
    • 30. Now Get Out There!
      Go to twitter.com and sign-up. Pick a Twitter name that matches your company name or includes your company name
      Build up a level of tweets so other users will see you as credible and relevant
      Fill out your profile completely including a URL as most people will not follow anyone with an incomplete profile
      Create a customized Twitter homepage (that matches your corporate brand as much as possible) to provide additional information about your company and products
       
      Getting your message out
      Try to tweet 1 to 5 times per day, and you should space them out throughout the day if possible
      Only 20% or so of your tweets should be related to your company or include a marketing or ‘advertising’ message - the others should be tweets about related topics that provide value to your followers or show a more human side of your company; people will stop paying attention to you if you use Twitter exclusively for self-promotion
      Most of your tweets should contain a link to something else
      Use HootSuite to schedule and track your tweets. Hootsuite also lets you include multiple users on the same account
      Following people
      Use one or more of the Twitter directories to locate potential users to follow based on their interests and geography.
      Follow anyone who mentions your company or keywords that important for your business
      Periodically do a Twitter search on your or your company name
      @reply people to thank people or to just reach out to them
      RT or re-tweet posts that you think are worthy - generally these people will notice and start following you
      You don’t want to grow your Twitter following too quickly - steady growth is better and a goal of growing 100 to 200 per month is a good start for most businesses
    • 31. Using Twitter to Increase Sales
      Olympic Peninsula Tourism Summit
      October 14, 2009
      Keven Elliff
      Windridge Solutions
      www.kevenelliff.com
      keven@kevenelliff.com

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