Make Your Business A Social Business

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  • The majority of biz does a half-assed job of social media. Don't be them.If you do it well, you WILL have a competitive advantage.This will be a radical presentation.
  • Replace the phrase "social media" and replace with "your customers"
  • They talk. They share. They love. They hate.(soap opera)
  • What I’m talking about is a customer-focused business.
  • If so, social media needs to be at the center of your business.If not, ask yourself why not.
  • Half-assed businesses just slap up a Facebook page, pipe in their blog, and call it good.They don't succeed.
  • Now, let’s get on to the basics…
  • The enso, in zenbuddhism, it represents the state of the free mind, free to create. Also symbolizes enlightenment, which we will use today.
  • Remember, customers and your relationship with them is at the center of your business. Social media involves how you’ll interact with them.So don’t think of social media as a CHANNEL or a LAYER of your marketing plan. Build your entire marketing plan around it.
  • Outposts are digital embassies. You’re out there, meeting customers on their terms.You’re adding value, not wasting time.
  • Look, Listen, and Learn.
  • Look, Listen, and Learn.
  • Integration of social media intoyour business process at all levels is the key to success.Allows you to leverage the passion, networks, and enthusiasm of your customers.Eliminates the “chore” mentality of social media.Requires planning and execution.
  • It’s ok starting out to have one person doing all of your social media.It’s ok a year from now to have one person doing your social media.Businesses are finding that to WIN, they need social media to be 1% of 100 people’s job, instead of 100% of 1 person’s job.
  • An excellent website that features their products.Informative blog that adds informational value.Facebook presence that adds value AND regularly (and creatively) solicits feedback on product offerings.Email newsletter or listserv that showcases each of the above so that the entire community – each month – can understand how it can engage.
  • Optimize online presences for Local SearchExploit all Google and Bing productsBuild out appropriate review sites like Trip Advisor, YelpLink loyalty with rewardsIf FacebookFanpage gets to xxx by xxx, we all save!Link a menu item to the community.Facebook Friday: That day’s special is decided on or voted on by Facebook FansAdd ValueA blog with cooking tipsIf you are a hardware store, educate your customers on how to fix things
  • Optimize online presences for Local SearchExploit all Google and Bing productsBuild out appropriate review sites like Trip Advisor, YelpLink loyalty with rewardsIf FacebookFanpage gets to xxx by xxx, we all save!Link a menu item to the community.Facebook Friday: That day’s special is decided on or voted on by Facebook FansAdd ValueA blog with cooking tipsIf you are a hardware store, educate your customers on how to fix things
  • Make Your Business A Social Business

    1. 1. ZenAnd the Art of Social Media
    2. 2. Before we begin…
    3. 3. How should you thinkabout social media?
    4. 4. Now…how should you thinkabout your customers?
    5. 5. Transactions$$$ signsThings to conquer
    6. 6. Customers are people.
    7. 7. deep and You should havemeaningful relationships with your customers.
    8. 8. Are customers at thecenter of your business?
    9. 9. This is important:Businesses that don’t get it don’t win.
    10. 10. Customer-focused businesses value relationships,use the hell out of social media, and win.
    11. 11. Social media is aset of digital toolsthat helps you find, develop, and deepen relationships with customers.
    12. 12. Social media is not aset of digital tools that helps you find, develop, and deepen relationships with customers.
    13. 13. Social media is away of being.
    14. 14. There are some tools to help you be…
    15. 15. Make Your Website Your Hub Your Brand Your Narrative WEBSITE/BLOG Your Store Your Home
    16. 16. Now Add the Spokes Facebook Twitter Spokes are outposts. Media Outposts are WEBSITE neighborhoods. Neighborhoods areYouTube Special different. Event Email
    17. 17. Which Outposts Are For Me? Facebook Twitter Research your competitors. Research your customers. Yelp WEBSITE Where can you add the most value? Where can you getYouTube Special the best ROI? Event Email
    18. 18. Which Outposts Are For Me? Facebook Twitter Facebook sharing & community Twitter TripAdvisor alerts, specials, WEBSITE Yelp customer service Email appeals & actionYouTube YouTube Special Event storytelling Search Email Search traffic and leads
    19. 19. Integration Leads toEnlightenment.
    20. 20. Let’s Talk ExecutionListen Set up Google alerts for your business, customers, topics. Go to search.twitter.com and see what people are saying about you, or topics of interest to your business. Read blogs/sites of competitors.Plan Understand the people, goals, and measurements that you will work with.
    21. 21. Enlightenmentinvolves empowerment.
    22. 22. Use Hootsuite to manage the effort.
    23. 23. Case Study 1Information/Educational Products Produces educational videos for health care professionals. Needs to create a community of buyers.
    24. 24. Case Study 1Goals Interact with their community. Add informational value to the community. Discover what the community wants to learn. Feed the product pipeline.
    25. 25. Case Study 1Strategies to Reach Goals Comprehensive website for info & ordering Email newsletter for info & feedback Facebook for info, feedback, & learning
    26. 26. Case Study 1Measurement ___ Sales ___ Email subscribers ___ Website statistics ___ Content interactions ___ New product ideas
    27. 27. Case Study 2 Restaurant or RetailCrowded, existing marketplaceWants to be community hangout
    28. 28. Case Study 2 GoalsDevelop high # of repeat customers.Establish brand recognition in community.Dominate local search for product area.
    29. 29. Case Study 2 Strategies to Meet GoalsOptimize online presences for local search.Link loyalty with rewards on Facebook.Link menu item or product to online community.Be front of mind by emailing “how to’s”.
    30. 30. Case Study 2 Measurement___ Sales___ Email subscribers___ Website statistics/search impressions___ Fans
    31. 31. Keven Elliff Windridge SolutionsKeven@KevenElliff.com www.KevenElliff.com 888.544.2096

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