Make Your Business A Social BusinessPresentation Transcript
ZenAnd the Art of Social Media
Before we begin…
How should you thinkabout social media?
Now…how should you thinkabout your customers?
Transactions$$$ signsThings to conquer
Customers are people.
deep and You should havemeaningful relationships with your customers.
Are customers at thecenter of your business?
This is important:Businesses that don’t get it don’t win.
Customer-focused businesses value relationships,use the hell out of social media, and win.
Social media is aset of digital toolsthat helps you find, develop, and deepen relationships with customers.
Social media is not aset of digital tools that helps you find, develop, and deepen relationships with customers.
Social media is away of being.
There are some tools to help you be…
Make Your Website Your Hub Your Brand Your Narrative WEBSITE/BLOG Your Store Your Home
Now Add the Spokes Facebook Twitter Spokes are outposts. Media Outposts are WEBSITE neighborhoods. Neighborhoods areYouTube Special different. Event Email
Which Outposts Are For Me? Facebook Twitter Research your competitors. Research your customers. Yelp WEBSITE Where can you add the most value? Where can you getYouTube Special the best ROI? Event Email
Which Outposts Are For Me? Facebook Twitter Facebook sharing & community Twitter TripAdvisor alerts, specials, WEBSITE Yelp customer service Email appeals & actionYouTube YouTube Special Event storytelling Search Email Search traffic and leads
Integration Leads toEnlightenment.
Let’s Talk ExecutionListen Set up Google alerts for your business, customers, topics. Go to search.twitter.com and see what people are saying about you, or topics of interest to your business. Read blogs/sites of competitors.Plan Understand the people, goals, and measurements that you will work with.
Use Hootsuite to manage the effort.
Case Study 1Information/Educational Products Produces educational videos for health care professionals. Needs to create a community of buyers.
Case Study 1Goals Interact with their community. Add informational value to the community. Discover what the community wants to learn. Feed the product pipeline.
Case Study 1Strategies to Reach Goals Comprehensive website for info & ordering Email newsletter for info & feedback Facebook for info, feedback, & learning
Case Study 1Measurement ___ Sales ___ Email subscribers ___ Website statistics ___ Content interactions ___ New product ideas
Case Study 2 Restaurant or RetailCrowded, existing marketplaceWants to be community hangout
Case Study 2 GoalsDevelop high # of repeat customers.Establish brand recognition in community.Dominate local search for product area.
Case Study 2 Strategies to Meet GoalsOptimize online presences for local search.Link loyalty with rewards on Facebook.Link menu item or product to online community.Be front of mind by emailing “how to’s”.
Case Study 2 Measurement___ Sales___ Email subscribers___ Website statistics/search impressions___ Fans