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A (very) brief overview of WordPress as a useful tool to help build your online presence. …

A (very) brief overview of WordPress as a useful tool to help build your online presence.
This was given to the wonderful XL group in Birmingham UK.

The objective was to give people enough information to be able to manage someone else doing the technical details, and to show just how easy it is to create and publish content using WordPress.

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Transcript

  • 1. Introduction to WordPress
    Getting you started with your online media empire
  • 2. What is WordPress?
    Content Management System
    Reader Interaction System
    Membership System
    An “industry standard”
    Support
    Evolution (SEO etc)
  • 3. DO SOMETHING: Set Up
    Log into the admin area of your blog
    http://<yourdomain>/wp-admin.php
    Username and password as per set up
  • 4. Key Concepts
    Appearance
    Separate ‘skin’
    Themes & Widgets
    Content
    Posts
    Pages
    Comments
    Functionality
    Plug-ins
  • 5. DO SOMETHING: Your First Posts
    Edit your About page
    Create a new post
    Create another post with an image
  • 6. Look and Feel - Themes
    Characteristics:
    Sidebar
    Widget enabled
    WP 3.x ready
    Recommendations:
    Simplicity
    WOO Themes
    Thesis
  • 7. DO SOMETHING: Themes
    Go to theme directory
    Appearance-> Themes -> Install Themes
    Select a theme
    Install
    Activate
    Switch themes
  • 8. Look and Feel - Widgets
    Functionality from Plug-ins
    Part of the WordPress framework
    Widgets give you the presentation layer
    Free or commercial
    Can be a starting point
    Beware of bloat...
  • 9. DO SOMETHING: Plug-ins
    Go to plug-in directory
    Plugins-> Add New
    Some Recommendations:
    Add to Any
    WP to Twitter
    Contact Form 7
    Simple Favicon
    My Calendar
  • 10. DO SOMETHING: Comments
    View someone else’s blog
    Add a comment (be nice!)
    Go into your own admin area
    Review / approve comments
    Comment on the comment
  • 11. DO SOMETHING: Measuring Progress
    Register for Google Analytics
    www.google.com/analytics 
    Link to existing Google account if you have one
    Install the “Google Analyticator” Plug-in
    Configure
    Check
    Reports
    Page Source
  • 12. (BASIC) Search Engine Optimisation
    Technical
    Basics
    Tell Google
    Permalinks
    Page Titles
    Page Description
    Images (videos)
    Other
    Speed
    Cross linking / breadcrumbs
    Editorial
    Tell Google
    Content
    Lots
    Unique
    Relevant
    Links
    Share (Add to Any)
    Forums
    Article Marketing
    http://yoast.com/articles/wordpress-seo/
  • 13. DO SOMETHING: SEO
    Tell Google:
    http://blogsearch.google.com/ping
    Set permalink structure
    Settings-> Permalinks
    /%postname%/
    /%category%/%postname%/
    Install SEO Slugs plug-in
    Removes ‘stop words’
    Install Headspace2 plug-in
    Titles
    Descriptions
    Keywords
  • 14. Keeping Your Site Fresh
    Establish a routine for content
    Schedule posts
    Keep on top of comments
    Akismet can help you
    If “reusing” content then top and tail with context
    Google likes images (and videos)
  • 15. The endQuestions?
    If you found this workshop valuable then please make a denotation to the Warwickshire Air Ambulance:
    www.wnaa.co.uk