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Introduction to WordPress
 

Introduction to WordPress

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A (very) brief overview of WordPress as a useful tool to help build your online presence. ...

A (very) brief overview of WordPress as a useful tool to help build your online presence.
This was given to the wonderful XL group in Birmingham UK.

The objective was to give people enough information to be able to manage someone else doing the technical details, and to show just how easy it is to create and publish content using WordPress.

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    Introduction to WordPress Introduction to WordPress Presentation Transcript

    • Introduction to WordPress
      Getting you started with your online media empire
    • What is WordPress?
      Content Management System
      Reader Interaction System
      Membership System
      An “industry standard”
      Support
      Evolution (SEO etc)
    • DO SOMETHING: Set Up
      Log into the admin area of your blog
      http://<yourdomain>/wp-admin.php
      Username and password as per set up
    • Key Concepts
      Appearance
      Separate ‘skin’
      Themes & Widgets
      Content
      Posts
      Pages
      Comments
      Functionality
      Plug-ins
    • DO SOMETHING: Your First Posts
      Edit your About page
      Create a new post
      Create another post with an image
    • Look and Feel - Themes
      Characteristics:
      Sidebar
      Widget enabled
      WP 3.x ready
      Recommendations:
      Simplicity
      WOO Themes
      Thesis
    • DO SOMETHING: Themes
      Go to theme directory
      Appearance-> Themes -> Install Themes
      Select a theme
      Install
      Activate
      Switch themes
    • Look and Feel - Widgets
      Functionality from Plug-ins
      Part of the WordPress framework
      Widgets give you the presentation layer
      Free or commercial
      Can be a starting point
      Beware of bloat...
    • DO SOMETHING: Plug-ins
      Go to plug-in directory
      Plugins-> Add New
      Some Recommendations:
      Add to Any
      WP to Twitter
      Contact Form 7
      Simple Favicon
      My Calendar
    • DO SOMETHING: Comments
      View someone else’s blog
      Add a comment (be nice!)
      Go into your own admin area
      Review / approve comments
      Comment on the comment
    • DO SOMETHING: Measuring Progress
      Register for Google Analytics
      www.google.com/analytics 
      Link to existing Google account if you have one
      Install the “Google Analyticator” Plug-in
      Configure
      Check
      Reports
      Page Source
    • (BASIC) Search Engine Optimisation
      Technical
      Basics
      Tell Google
      Permalinks
      Page Titles
      Page Description
      Images (videos)
      Other
      Speed
      Cross linking / breadcrumbs
      Editorial
      Tell Google
      Content
      Lots
      Unique
      Relevant
      Links
      Share (Add to Any)
      Forums
      Article Marketing
      http://yoast.com/articles/wordpress-seo/
    • DO SOMETHING: SEO
      Tell Google:
      http://blogsearch.google.com/ping
      Set permalink structure
      Settings-> Permalinks
      /%postname%/
      /%category%/%postname%/
      Install SEO Slugs plug-in
      Removes ‘stop words’
      Install Headspace2 plug-in
      Titles
      Descriptions
      Keywords
    • Keeping Your Site Fresh
      Establish a routine for content
      Schedule posts
      Keep on top of comments
      Akismet can help you
      If “reusing” content then top and tail with context
      Google likes images (and videos)
    • The endQuestions?
      If you found this workshop valuable then please make a denotation to the Warwickshire Air Ambulance:
      www.wnaa.co.uk