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Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
Introduction to WordPress
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Introduction to WordPress

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A (very) brief overview of WordPress as a useful tool to help build your online presence. …

A (very) brief overview of WordPress as a useful tool to help build your online presence.
This was given to the wonderful XL group in Birmingham UK.

The objective was to give people enough information to be able to manage someone else doing the technical details, and to show just how easy it is to create and publish content using WordPress.

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  • 1. Introduction to WordPress<br />Getting you started with your online media empire<br />
  • 2. What is WordPress?<br />Content Management System<br />Reader Interaction System<br />Membership System<br />An “industry standard”<br />Support<br />Evolution (SEO etc)<br />
  • 3. DO SOMETHING: Set Up<br />Log into the admin area of your blog<br />http://<yourdomain>/wp-admin.php<br />Username and password as per set up<br />
  • 4. Key Concepts<br />Appearance<br />Separate ‘skin’<br />Themes & Widgets<br />Content<br />Posts<br />Pages<br />Comments<br />Functionality<br />Plug-ins <br />
  • 5. DO SOMETHING: Your First Posts<br />Edit your About page<br />Create a new post<br />Create another post with an image<br />
  • 6. Look and Feel - Themes<br />Characteristics:<br />Sidebar<br />Widget enabled<br />WP 3.x ready<br />Recommendations:<br />Simplicity<br />WOO Themes<br />Thesis<br />
  • 7. DO SOMETHING: Themes<br />Go to theme directory<br />Appearance-> Themes -> Install Themes<br />Select a theme<br />Install<br />Activate<br />Switch themes<br />
  • 8. Look and Feel - Widgets<br />Functionality from Plug-ins<br />Part of the WordPress framework<br />Widgets give you the presentation layer<br />Free or commercial<br />Can be a starting point<br />Beware of bloat...<br />
  • 9. DO SOMETHING: Plug-ins<br />Go to plug-in directory<br />Plugins-> Add New<br />Some Recommendations:<br />Add to Any<br />WP to Twitter<br />Contact Form 7<br />Simple Favicon<br />My Calendar<br />
  • 10. DO SOMETHING: Comments<br />View someone else’s blog<br />Add a comment (be nice!)<br />Go into your own admin area<br />Review / approve comments<br />Comment on the comment<br />
  • 11. DO SOMETHING: Measuring Progress<br />Register for Google Analytics<br />www.google.com/analytics <br />Link to existing Google account if you have one<br />Install the “Google Analyticator” Plug-in<br />Configure<br />Check<br />Reports<br />Page Source<br />
  • 12. (BASIC) Search Engine Optimisation<br />Technical <br />Basics<br />Tell Google<br />Permalinks<br />Page Titles<br />Page Description<br />Images (videos)<br />Other<br />Speed<br />Cross linking / breadcrumbs <br />Editorial<br />Tell Google<br />Content<br />Lots<br />Unique<br />Relevant<br />Links<br />Share (Add to Any)<br />Forums<br />Article Marketing <br />http://yoast.com/articles/wordpress-seo/<br />
  • 13. DO SOMETHING: SEO<br />Tell Google:<br />http://blogsearch.google.com/ping<br />Set permalink structure<br />Settings-> Permalinks<br />/%postname%/<br />/%category%/%postname%/<br />Install SEO Slugs plug-in<br />Removes ‘stop words’<br />Install Headspace2 plug-in<br />Titles<br />Descriptions<br />Keywords<br />
  • 14. Keeping Your Site Fresh<br />Establish a routine for content<br />Schedule posts<br />Keep on top of comments<br />Akismet can help you<br />If “reusing” content then top and tail with context<br />Google likes images (and videos)<br />
  • 15. The endQuestions?<br />If you found this workshop valuable then please make a denotation to the Warwickshire Air Ambulance:<br />www.wnaa.co.uk<br />

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