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Web Strategy Basics

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Web Strategy 101

Web Strategy 101

Published in: Business, Technology, Design

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Transcript

  • 1. Web Strategy Basics
  • 2. Keywords changed the game
    A transition from print mindset to KEYWORDS
    People search for WORDS on the Internet, not like through space on print.
    On the internet, the proper key words & phrases are your targets. They are the gateway to customers/clients.
    …“proper” keywords being ones that CONVERT
  • 3. Where do People Go For Information?
    One-Word Answer…
    *As of June, 2010
  • 4. Always Maintain a Keyword List
    Keywords based from actual traffic & searches
    List will stabilize but constantly fluctuate
  • 5. Let Google Know your Keywords
    URL
    Page Title
    H1
    Should Say It
  • 6. Track, Measure, Improve
    Measure, Tweak,Measure, Tweak,Measure, Tweak, Measure, Tweak…
  • 7. Own Your Name
    Also known as BRAND SATURATION
  • 8. Things to Stay at Top
    Fresh Content
    Show the same page to Google that you show to your visitors
    Inbound Links + Quality
    Did we mention to Measure & Tweak?
  • 9. We Hope This Has Been Helpful
    www.kesconsultinggroup.com