PRE-TEST Three Ways Adobe Will Stimulate ROI and Lead Gen With EyeTrackShop• 1. Test and Target-Early AB testing (prior to launch) to retrieve objective data and intel on what consumers see and don’t see (pre-test online ads and/or print ads)-scientific validation (no opinions or guesswork)• 2. Determine if your creative is working functionally and delivering high impact messaging; How do colors, size, messaging, spatial layout, entice or compel a consumer into action- intent to purchase ?• 3. Accelerate client revenue growth by uncovering and highlighting creative, branding, or ad messaging inefficiencies that will help improve campaign performance-will this ad be relevant to intended target audience? Is intent to purchase strong?
PRE-TEST Stimuli Collection & Sampling & Respondents take Eye Tracking Data Report Generation & Delivery of Report Building Test Test goes live the test Analysis Benchmark Comparison to Client Step 1 Step 2 Step 3 Step 4 Step 5 Step 6CLIENT Adobe receives the Adobe Submits: report with: • Stimuli • Heat maps • Screening criteria • Key Biometrics on regarding target Visualization audience(s). EffectivenessRESPONDENT Respondent Respondents • Receives test link are rewarded by • Gives permission to panel exchange activate webcam after companies. which his /hers eyes are calibrated • Performs the test during which his/hers gaze is tracked.EYETRACKSHOP EyeTrackShop: EyeTrackShop: EyeTrackShop: EyeTrackShop: • Builds the test(s) • Recruits • Receives the data •Report is automatically respondents via panel • Pupil features are generated and compared exchange companies detected through to benchmark database • Goes live with the patented algorithms • Manually analysis of the test • Hereafter follows a results manual quality check and supervision 7