Kieron Matthews, IAB - How to pull George Clooney – Guaranteed

by Kerry Bridge on May 25, 2010

Kieron uses George Clooney to talk through how the IAB uses social media. This is being presented now at the #dellb2b social media huddle.

Kieron uses George Clooney to talk through how the IAB uses social media. This is being presented now at the #dellb2b social media huddle.

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Kieron Matthews, IAB - How to pull George Clooney – Guaranteed — Presentation Transcript

How to pull George Clooney – Guaranteed
Kieron Matthews – Marketing Director
#kieronm

How do we get noticed?

What is at the heart of heart of the IAB’s social strategy?

We started with Twitter – November 2008

Invite them out

Give a little present every now and then

Maintain excellent dialogue

Don’t go to the cinema on a first date

Seize the moment

If you’ve had a good experience you’ll want to share it

Make the most of your common interests

Recruit for double dating

Keep a record of your date

Ok to visit some places, but not to hang out

Dress up for special occasions

After a while you might hang out with his friends

Now forget everything I’ve said

The truth is

And finally George

Thank you
kieron@iabuk.net