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Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
Facebook And Academic Libraries
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Facebook And Academic Libraries

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  • 1. Are You On Facebook? A comprehensive guide By Kerry Bruce LIS 5313 – Web 2.0 Article Media Component
  • 2. Social Networking for Libraries  You have to be where your patrons are!  Social Network sites combine the abilities to:  Create profiles;  Acquire friends (your network); and  Explore the connections between you and other people
  • 3. Sites to take note of…  MySpace –  Flickr – www.flickr.com www.myspace.com  To share images and  The largest of the online video social networks, with  Twitter – www.twitter.com more than 100 million users  A microblog, answering the question: “what are  Facebook – you doing?” www.facebook.com  LiveJournal –  The fastest growing, and www.livejournal.com most associated with colleges & universities  A journaling/blogging tool where you can share your  LinkedIn – thoughts with your friends www.linkedin.com or the world  For business networking
  • 4. Facebook – a history  Founded by Harvard student Mark Zuckerberg in 2004, for Harvard students  Opened to other colleges and universities as demanded  Membership open to high school networks in 2005  Membership open to all since 2007
  • 5. Librarians Invade Facebook  Librarians and Journalists form two of the largest networks on Facebook  Professionals 25 and up are the fastest growing demographic  Build a network through your colleagues
  • 6. Facebook for Librarians and Libraries  And estimated 85% of undergraduates have Facebook profiles  Librarians can build personal networks while promoting their library through Groups and fan pages  Market your library’s web services or offer them directly with Facebook Applications  Visit the Group “Librarians and Facebook” to discuss Library 2.0 activities with more than 7,000 librarians  http://www.facebook.com/reqs.php#/group.php?gid=2210901
  • 7. Your Guide to Getting Your Library on Facebook  Create a personal profile  Include a picture  Update your status  Upload some images  Find your friends and colleagues  “Friend” any students you know  Join a group or two  Update often – use the feed as advertising!
  • 8. Group Pages for student workers  MSU libraries (Powers, et. al., 2007) began their presence on Facebook as a tool for their student workers  Group pages were created for student workers in each department to communicate with library staff and each other  Students were encouraged to contribute content and edit the group page, to make it their own  It was found that students were more likely to communicate works concerns/comments on Facebook than email, and their was greater response to work related-discussion, etc.
  • 9. Going where your patrons are…  Creating a fan page:  Show them the library (literally)  Include updated hours  Include links to important pages on the library’s website  Add services using Facebook Apps – upload WorldCat, JSTOR, or create your own
  • 10. Facebook Applications  Flickr’s app. allows users to display images from their Flickr accounts as a mashup  JSTOR’s app. allows searching directly from Facebook  WorldCat’s app. allows users to search libraries in their area and beyond  “CiteMe” by WorldCat creates citations of books looked up in user’  And many more…
  • 11. Create Your Own App… (Facebook Platform)  Facebook allows outside developers (including you) to create applications for your page  Many libraries create search tools for their own catalogs within their fan pages  The Olin Library @ Rollins College fan page includes a Meebo widget that the library’s electronic resource librarian created to embed in Facebook
  • 12. Final Thoughts…  “The focus is shifting away from the traditional library as place and toward a more ubiquitous presence, striving to meet users where they are” (Mathews, 2007, pg. 82) Like a good profile, a good librarian never remains static!
  • 13. References Consulted  Cooper, J.D. (2008). Facebook applications for the library community. The Alabama Librarian, 58(1), pp. 8-11.  Mathews, B.S. (2007). Online Social Networking. In N. Courney (Ed.) Library 2.0 and Beyond: Innovative Technologies and Tomorrow’s Users (pp. 75-90). Westport, CT: Libraries Unlimited.  Miller, S.E. and Jensen, L.A. (2007). Connecting and communicating with students on Facebook. Computers in Libraries, 27(8), pp. 18-22.  Powers, A.C., Schmidt, J., and Hill, C. (2007). Why can’t we be friends? The MSU libraries find friends on Facebook. Mississippi Libraries 72(1), pp. 3-5.
  • 14. Images  The Library at Trinity College by winkyintheuk  Lykkeoft viser Facebook by Jacob Botter  Facebook by Alessio85  The independent guide to Facebook by Moe_ Music Wired but Disconnected by duckett (ccmixter)

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