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Facebook And Academic Libraries



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  • 1. Are You On Facebook? A comprehensive guide By Kerry Bruce LIS 5313 – Web 2.0 Article Media Component
  • 2. Social Networking for Libraries  You have to be where your patrons are!  Social Network sites combine the abilities to:  Create profiles;  Acquire friends (your network); and  Explore the connections between you and other people
  • 3. Sites to take note of…  MySpace –  Flickr –  To share images and  The largest of the online video social networks, with  Twitter – more than 100 million users  A microblog, answering the question: “what are  Facebook – you doing?”  LiveJournal –  The fastest growing, and most associated with colleges & universities  A journaling/blogging tool where you can share your  LinkedIn – thoughts with your friends or the world  For business networking
  • 4. Facebook – a history  Founded by Harvard student Mark Zuckerberg in 2004, for Harvard students  Opened to other colleges and universities as demanded  Membership open to high school networks in 2005  Membership open to all since 2007
  • 5. Librarians Invade Facebook  Librarians and Journalists form two of the largest networks on Facebook  Professionals 25 and up are the fastest growing demographic  Build a network through your colleagues
  • 6. Facebook for Librarians and Libraries  And estimated 85% of undergraduates have Facebook profiles  Librarians can build personal networks while promoting their library through Groups and fan pages  Market your library’s web services or offer them directly with Facebook Applications  Visit the Group “Librarians and Facebook” to discuss Library 2.0 activities with more than 7,000 librarians 
  • 7. Your Guide to Getting Your Library on Facebook  Create a personal profile  Include a picture  Update your status  Upload some images  Find your friends and colleagues  “Friend” any students you know  Join a group or two  Update often – use the feed as advertising!
  • 8. Group Pages for student workers  MSU libraries (Powers, et. al., 2007) began their presence on Facebook as a tool for their student workers  Group pages were created for student workers in each department to communicate with library staff and each other  Students were encouraged to contribute content and edit the group page, to make it their own  It was found that students were more likely to communicate works concerns/comments on Facebook than email, and their was greater response to work related-discussion, etc.
  • 9. Going where your patrons are…  Creating a fan page:  Show them the library (literally)  Include updated hours  Include links to important pages on the library’s website  Add services using Facebook Apps – upload WorldCat, JSTOR, or create your own
  • 10. Facebook Applications  Flickr’s app. allows users to display images from their Flickr accounts as a mashup  JSTOR’s app. allows searching directly from Facebook  WorldCat’s app. allows users to search libraries in their area and beyond  “CiteMe” by WorldCat creates citations of books looked up in user’  And many more…
  • 11. Create Your Own App… (Facebook Platform)  Facebook allows outside developers (including you) to create applications for your page  Many libraries create search tools for their own catalogs within their fan pages  The Olin Library @ Rollins College fan page includes a Meebo widget that the library’s electronic resource librarian created to embed in Facebook
  • 12. Final Thoughts…  “The focus is shifting away from the traditional library as place and toward a more ubiquitous presence, striving to meet users where they are” (Mathews, 2007, pg. 82) Like a good profile, a good librarian never remains static!
  • 13. References Consulted  Cooper, J.D. (2008). Facebook applications for the library community. The Alabama Librarian, 58(1), pp. 8-11.  Mathews, B.S. (2007). Online Social Networking. In N. Courney (Ed.) Library 2.0 and Beyond: Innovative Technologies and Tomorrow’s Users (pp. 75-90). Westport, CT: Libraries Unlimited.  Miller, S.E. and Jensen, L.A. (2007). Connecting and communicating with students on Facebook. Computers in Libraries, 27(8), pp. 18-22.  Powers, A.C., Schmidt, J., and Hill, C. (2007). Why can’t we be friends? The MSU libraries find friends on Facebook. Mississippi Libraries 72(1), pp. 3-5.
  • 14. Images  The Library at Trinity College by winkyintheuk  Lykkeoft viser Facebook by Jacob Botter  Facebook by Alessio85  The independent guide to Facebook by Moe_ Music Wired but Disconnected by duckett (ccmixter)