Social media strategies for engaging young people
Upcoming SlideShare
Loading in...5
×
 

Social media strategies for engaging young people

on

  • 1,706 views

 

Statistics

Views

Total Views
1,706
Views on SlideShare
1,706
Embed Views
0

Actions

Likes
0
Downloads
16
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social media strategies for engaging young people Social media strategies for engaging young people Presentation Transcript

    • 7/28/10
      Our mission is to help millions of young people lead happier lives
      1
    • Social Media and young people
      Nadine Finlay & Ben Hanckel, Inspire Foundation
      Our mission is to help millions of young people lead happier lives
      2
    • Inspire reaches young people in need
      “It was 1.30am; I was desperate and had nowhere to turn. I somewhat sarcastically went to Google and typed in ‘help’.The Reach Out site was the first result.”
      Lucas
      7/28/10
      Our mission is to help millions of young people lead happier lives
      3
    • 7/28/10
      Our mission is to help millions of young people lead happier lives
      4
      *
      What doesInspire do?
      Inspire uses technology and social media toolsto reach young people when they need support the most.
      We go where they are…
      We communicate how they communicate…
      We use the technology and networks they use…
    • WHY & HOW
      CONNECT with young people…COLLABORATE with young people…CREATE for and with young people…
      New media:
      Internet
      Mobile phones
      Serious games
      Virtual Worlds
      Social Networks
      Text Messages
      Blogs
      Forums
      Pod and Vod Casts
      RSS Feeds
      7/28/10
      Our mission is to help millions of young people lead happier lives
      5
    • 7/28/10
      Our mission is to help millions of young people lead happier lives
      6
    • A social media strategy at work
      7/28/10
      Our mission is to help millions of young people lead happier lives
      7
    • The FLAGSHIP program: ReachOut.comInformationSupportResourcesCommunity
      7/28/10
      Our mission is to help millions of young people lead happier lives
      8
      Provides information, support and resources toimprove young people’s understanding of mental health issues,develop resilience and coping skills, and facilitate help-seeking behaviour
    • 7/28/10
      Our mission is to help millions of young people lead happier lives
      9
      Reach Out on facebook
    • Reach Out on Twitter
      7/28/10
      Our mission is to help millions of young people lead happier lives
      10
    • Reach Out on YouTube
      7/28/10
      Our mission is to help millions of young people lead happier lives
      11
    • Understand the needs of young people
      Who there are
      Where they spend their time
      How they spend their time
      What services you offer that they access
      Which ones they don’t
      7/28/10
      Our mission is to help millions of young people lead happier lives
      12
    • Develop strategy: POST
      People. Who is your target audience? What tools are they using?
      • Objectives. Are you starting an application to listen to your young people, or to talk with them? To support them, or to energize them to share personal stories with others? Or are you trying to collaborate with them?
      • Strategy. What do you want to accomplish? Do you want to increase youth participation? Increase awareness in youth programs?
      • Technology. This might be a podcast, wiki, social networking site, or a blog. Once you've defined your people/audiences, your objectives, and strategy, then you can choose the most appropriate technology.
      7/28/10
      Our mission is to help millions of young people lead happier lives
      13
    • Creating a Social Media map
      Objective
      Target Audience
      Integration
      Cultural Change
      Capacity
      Tools and tactics
      Measurements
      Experiment
      7/28/10
      Our mission is to help millions of young people lead happier lives
      14
    • WHY New MEDIA?
      7/28/10
      Our mission is to help millions of young people lead happier lives
      15
      Almost every young person has access to at least one medium, and accesses the Internet somewhere, sometime.
      We can find whatever knowledge we need about young people
      We can reach young people by simply ENGAGING in the right conversations through the right media
      We need to communicate with young people. Social media is the fasting growing communication tool
      New media saves time and money for us
      We want our programs and services to be easily found.
      Young people use the Internet as a tool for health information
    • Nadine Finlay & Ben HanckelInspire Foundationnadine@inspire.org.auben@inspire.org.au
      7/28/10
      Our mission is to help millions of young people lead happier lives
      16