The document discusses the Inspire Foundation's use of social media and new technologies to connect with and support young people. It explains that Inspire aims to reach young people where they are online through platforms like the Internet, mobile phones, social networks, blogs and more. The foundation's flagship program, ReachOut.com, provides mental health resources and community support for youth. The document also offers guidance on developing an effective social media strategy focused on understanding youth audiences and creating a targeted plan to meet objectives using the appropriate technologies.

1. 7/28/10 Our mission is to help millions of young people lead happier lives 1

2. Social Media and young people Nadine Finlay & Ben Hanckel, Inspire Foundation Our mission is to help millions of young people lead happier lives 2

3. Inspire reaches young people in need “It was 1.30am; I was desperate and had nowhere to turn. I somewhat sarcastically went to Google and typed in ‘help’.The Reach Out site was the first result.” Lucas 7/28/10 Our mission is to help millions of young people lead happier lives 3

4. 7/28/10 Our mission is to help millions of young people lead happier lives 4 * What doesInspire do? Inspire uses technology and social media toolsto reach young people when they need support the most. We go where they are… We communicate how they communicate… We use the technology and networks they use…

5. WHY & HOW CONNECT with young people…COLLABORATE with young people…CREATE for and with young people… New media: Internet Mobile phones Serious games Virtual Worlds Social Networks Text Messages Blogs Forums Pod and Vod Casts RSS Feeds 7/28/10 Our mission is to help millions of young people lead happier lives 5

6. 7/28/10 Our mission is to help millions of young people lead happier lives 6

7. A social media strategy at work 7/28/10 Our mission is to help millions of young people lead happier lives 7

8. The FLAGSHIP program: ReachOut.comInformationSupportResourcesCommunity 7/28/10 Our mission is to help millions of young people lead happier lives 8 Provides information, support and resources toimprove young people’s understanding of mental health issues,develop resilience and coping skills, and facilitate help-seeking behaviour

9. 7/28/10 Our mission is to help millions of young people lead happier lives 9 Reach Out on facebook

10. Reach Out on Twitter 7/28/10 Our mission is to help millions of young people lead happier lives 10

11. Reach Out on YouTube 7/28/10 Our mission is to help millions of young people lead happier lives 11

12. Understand the needs of young people Who there are Where they spend their time How they spend their time What services you offer that they access Which ones they don’t 7/28/10 Our mission is to help millions of young people lead happier lives 12

14. Strategy. What do you want to accomplish? Do you want to increase youth participation? Increase awareness in youth programs?

15. Technology. This might be a podcast, wiki, social networking site, or a blog. Once you've defined your people/audiences, your objectives, and strategy, then you can choose the most appropriate technology.7/28/10 Our mission is to help millions of young people lead happier lives 13

16. Creating a Social Media map Objective Target Audience Integration Cultural Change Capacity Tools and tactics Measurements Experiment 7/28/10 Our mission is to help millions of young people lead happier lives 14

17. WHY New MEDIA? 7/28/10 Our mission is to help millions of young people lead happier lives 15 Almost every young person has access to at least one medium, and accesses the Internet somewhere, sometime. We can find whatever knowledge we need about young people We can reach young people by simply ENGAGING in the right conversations through the right media We need to communicate with young people. Social media is the fasting growing communication tool New media saves time and money for us We want our programs and services to be easily found. Young people use the Internet as a tool for health information

18. Nadine Finlay & Ben HanckelInspire Foundationnadine@inspire.org.auben@inspire.org.au 7/28/10 Our mission is to help millions of young people lead happier lives 16