7/28/10<br />Our mission is to help millions of young people lead happier lives<br />1<br />
Social Media and young people<br />Nadine Finlay & Ben Hanckel, Inspire Foundation<br />Our mission is to help millions of...
Inspire reaches young people in need<br />“It was 1.30am; I was desperate and had nowhere to turn. I somewhat sarcasticall...
7/28/10<br />Our mission is to help millions of young people lead happier lives<br />4<br />*<br />What doesInspire do?<br...
WHY & HOW<br />CONNECT with young people…COLLABORATE with young people…CREATE for and with young people…<br />New media:<b...
7/28/10<br />Our mission is to help millions of young people lead happier lives<br />6<br />
A social media strategy at work<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />...
The FLAGSHIP program: ReachOut.comInformationSupportResourcesCommunity<br />7/28/10<br />Our mission is to help millions o...
7/28/10<br />Our mission is to help millions of young people lead happier lives<br />9<br />Reach Out on facebook<br />
Reach Out on Twitter<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />10<br />
Reach Out on YouTube<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />11<br />
Understand the needs of young people<br />Who there are<br />Where they spend their time<br />How they spend their time<br...
Develop strategy: POST<br />People. Who is your target audience? What tools are they using?<br /><ul><li>Objectives. Are y...
Strategy. What do you want to accomplish? Do you want to increase youth participation? Increase awareness in youth programs?
Technology. This might be a podcast, wiki, social networking site, or a blog. Once you've defined your people/audiences, y...
Creating a Social Media map<br />Objective<br />Target Audience<br />Integration<br />Cultural Change<br />Capacity<br />T...
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Social media Strategies

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Social media Strategies

  1. 1. 7/28/10<br />Our mission is to help millions of young people lead happier lives<br />1<br />
  2. 2. Social Media and young people<br />Nadine Finlay & Ben Hanckel, Inspire Foundation<br />Our mission is to help millions of young people lead happier lives<br />2<br />
  3. 3. Inspire reaches young people in need<br />“It was 1.30am; I was desperate and had nowhere to turn. I somewhat sarcastically went to Google and typed in ‘help’.The Reach Out site was the first result.”<br />Lucas<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />3<br />
  4. 4. 7/28/10<br />Our mission is to help millions of young people lead happier lives<br />4<br />*<br />What doesInspire do?<br />Inspire uses technology and social media toolsto reach young people when they need support the most. <br />We go where they are…<br />We communicate how they communicate…<br />We use the technology and networks they use…<br />
  5. 5. WHY & HOW<br />CONNECT with young people…COLLABORATE with young people…CREATE for and with young people…<br />New media:<br />Internet<br />Mobile phones<br />Serious games<br />Virtual Worlds<br />Social Networks<br />Text Messages<br />Blogs<br />Forums<br />Pod and Vod Casts<br />RSS Feeds<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />5<br />
  6. 6. 7/28/10<br />Our mission is to help millions of young people lead happier lives<br />6<br />
  7. 7. A social media strategy at work<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />7<br />
  8. 8. The FLAGSHIP program: ReachOut.comInformationSupportResourcesCommunity<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />8<br />Provides information, support and resources toimprove young people’s understanding of mental health issues,develop resilience and coping skills, and facilitate help-seeking behaviour<br />
  9. 9. 7/28/10<br />Our mission is to help millions of young people lead happier lives<br />9<br />Reach Out on facebook<br />
  10. 10. Reach Out on Twitter<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />10<br />
  11. 11. Reach Out on YouTube<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />11<br />
  12. 12. Understand the needs of young people<br />Who there are<br />Where they spend their time<br />How they spend their time<br />What services you offer that they access<br />Which ones they don’t<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />12<br />
  13. 13. Develop strategy: POST<br />People. Who is your target audience? What tools are they using?<br /><ul><li>Objectives. Are you starting an application to listen to your young people, or to talk with them? To support them, or to energize them to share personal stories with others? Or are you trying to collaborate with them?
  14. 14. Strategy. What do you want to accomplish? Do you want to increase youth participation? Increase awareness in youth programs?
  15. 15. Technology. This might be a podcast, wiki, social networking site, or a blog. Once you've defined your people/audiences, your objectives, and strategy, then you can choose the most appropriate technology.</li></ul>7/28/10<br />Our mission is to help millions of young people lead happier lives<br />13<br />
  16. 16. Creating a Social Media map<br />Objective<br />Target Audience<br />Integration<br />Cultural Change<br />Capacity<br />Tools and tactics<br />Measurements<br />Experiment<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />14<br />
  17. 17. WHY New MEDIA? <br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />15<br />Almost every young person has access to at least one medium, and accesses the Internet somewhere, sometime.<br />We can find whatever knowledge we need about young people<br />We can reach young people by simply ENGAGING in the right conversations through the right media<br />We need to communicate with young people. Social media is the fasting growing communication tool<br />New media saves time and money for us <br />We want our programs and services to be easily found.<br />Young people use the Internet as a tool for health information<br />
  18. 18. Nadine Finlay & Ben HanckelInspire Foundationnadine@inspire.org.auben@inspire.org.au<br />7/28/10<br />Our mission is to help millions of young people lead happier lives<br />16<br />

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