Hitching a Ride through
the Knowledge Universe -
on the Social Media Express
@KerrieAnne
aka KerrieAnne Christian

Social Media Express – which carriage to hop in ?
“It’s all
Greek
to me”
-
Athens
Metro

Social Media
How
to
Choose ?
Too
Many
Choices !
Source - http://webdesignledger.com/freebies/the-best-social-media-icons-all-in-one-place

Social Media Express – which carriage to hop in ?
Facebook – MySpace - more social <-> IM Chat <-> Communicator
Flickr – Picasa - YouTube etc – social but educative content growing
Web 2.0 - incl. COP’s we contribute Virtual Private
Enterprise 2.0 Web 2.0 inside firewall eg Sharepoint Clouds
eg Science
LinkedIn like Facebook for Professionals Networks
Twitter - microblogginhg
Cloud
Computing
Social Bookmarking we share
eg E Payments Slideshare powerpoints
-Concur Paypal
MMORPG Wikis we contribute
Massive Multiplayer
On line Role Playing Blogs we share
Gaming – eg WOW
RSS
Email, Listservs, WWW - still hitched to E-media trains ?

Waiting a while before hopping on the Social Media Express (SME) ...
Is to Decide ...
• more than just not
keeping with KM trends
• others in your org may
opt to ride ahead on
Social Media Express,
outside the firewall
without you, regardless
• to risk losing
governance & control
of some KM assets,
CMS, IP etc
The Fat Controller
Or Not ...

Scientists & Engineers don’t seem to be using social media ?
• eg Science is very broad – so network within own science disciplines
• Some existing networking systems work well – why change ?
• NACE – National Association for Corrosion Engineers –
corrosionnetwork – email based – operating for over 11 years – much
more networking than NACE LinkedIn
• EngTips – web based with email alerts – prolific – overload risk
• ASQ – American Society for Quality – comprehensive resource - now
moving into social media – Twitter, Blogs, Communities, Forums
• Elsmar Cove – Quality Community – comprehensive – does RSS
• Source info from online Abstracts services eg ScienceDirect
• IP issues – compete for research $’s vs collaborate in closed communities
• so need ranking by publishing in “right journal”
• Love their email – will use phone as well

Impractical policies & rules – risk being ignored
Washing
in
Shanghai
Contrary
to sign on
power pole
prohibiting
it hanging
outside
Windows

Google
Etc
provide
social media
resources
outside
Corporate
Firewalls
for employees
working in
increasingly
pressured
circumstances

“Google Wave
is a product, platform,
and protocol that
combines aspects of
e-mail, instant
messaging,
wikis, and blogs to
allow real-time and
stored collaborative
messaging. “

Social Media
does
Sports :
read in
Google Reader -
RSS streamed
from
What’s
Up
Wollongong
Blog
even lets you
share this page
on Facebook !

Sport Does
Social Media
- SMH Ad for
Football Tragic
who also
does
Social Media
to do
soc media on
Australia’s
World Cup Bid
Website
- posted this & got
followed by
@WorldCupBlog !

Waiting a while before hopping on the Social Media Express (SME) ...
Is to Decide ...
to risk losing
governance & control of
some KM assets
& Records
Management system
&
others in your org may
opt to ride ahead on
Social Media Express,
outside the firewall
without you, regardless
Or Not ...

“KM Newbie - Sometimes feels like sneaking
onto a lifeboat on the KM Superliner”
Lifeboats
on
Norwegian
Jewel

So do you only stick with what you know?
Journals
Face to Face only
Email
Internet
Phone Calls
Faxes
Snail Mail
Icecreams
at
Shanghai
McDonalds

Or do you want to move outside your comfort zone?
Taking
Tea
at
Summer
Palace
Beijing

Social Media : Who to follow ?
You can’t take all roads – how to choose ?
Taking
a breather
from
Shanghai’s
Traffic

Should you follow “Brands” aka –KM gurus ?
Jean
Paul
Gaultier -
Shanghai

eg follow KM gurus via their Blogs ?
But aren’t blogs bad ?
- self indulgent hot air … or not …
- some old “content types” now
rebadging themselves as blogs eg columnists

eg follow KM gurus via their Blogs ?
in KS aka Knowledge Sharing,
Experts are generously sharing
….. their knowledge & insights via their
blogs

KS-It’s like choosing Turkish Delight in the
Egyptian Spice Bazaar, Istanbul –follow the experts !

@KerrieAnne’s fav Oz Social Media & KM Blogs
• Aide-Memoire
• Annecdote
• Brad Hinton – Plain Speaking
• ChiefTech
• Column Two
• Community Girl
• Cory Banks – (not a blog – but good resources !)
• Digital Ministry – Tim Tyler
• Governance in a Networked World
• Headshift Australia
• Kate Lundy
• Knowledge Matters
• Laurel Papworth – Silkcharm
• Matt Moore – (not a blog – but good resources !)
• Matt’s Musings
• Online Community Engagement
• Step Two Designs
• Yes and Space !

@KerrieAnne’s rec’d O/S Social Media & KM Blogs
• Above and Beyond KM • Gurteen Knowledge
• All Life is Problem Solving • Informata
• A Matter of Degree • Interactive Insights
• A Shift in Action • Jack Martin Leith
• Bordeaux & Assoc • KM Edge
• Congitive Edge • Knoco Stories
• Collaboration and Content • Knowledge Board
• Communities and Collaboration • Michael Sampson - Currents
• Community 2.0 • Sacha Chua
• Conversation Agent • Shared Spaces
• Conversation Starter - Harvard • Social Media Rockstar
Business Blogs • The App Gap
• CP Square • The FASTForward Blog
• Elusa.net • The Forrester Blog for Information & Knowledge
Management Professionals
• Enterprise 2.0 Blog
• Future Changes – Grow Your Wiki • ValueNetworks.com
• Globally Local .. Locally Global • Wikinomics
• Green Chameleon

LinkedIn – like Facebook for Professionals ?
Great for Connections Position
Position
Vacant !
Vacant !
Some good groups
Popularity
Position
Contest Position
Wanted !
Wanted !
Interaction quality varies
Seems like popularity contest for some
Lots of jobs ads

LinkedIn has some good groups, especially ..
• Quality – ASQ related
• Knowledge
• Reliability Engineering – Lean
• Maintenance

Seeking Wisdom - in Ancient Greece, people came
to the Oracle at Delphi ....
However
the Oracle
often
seemed
to speak
in
Riddles
Delphi
Greece

Twitter : Seeking “WISDOM” from 140 character messages?
“Do you think Twitter will last ?”
“I don’t know – I’m use it now because it connects me with
Knowledge Management gurus”
“Twitter will still be around …
but will probably morph into something else”
…. Ideas on what Twitter might become in the future

Twitter & Bulletin Boards ...
“Twitter is really just a 1990’s era (pre WWW &
email) Bulletin Board …
with a few more bells & whistles” ..@KerrieAnne
Who would have thought bulletin board
\"technology\" would become so popular? :)
..@Twitter_Tips

Twitter-who are you really connecting with ?
Making up
before the
Peking
Opera

Social Media - Better to play it safe ?
Outside
Summer
Palace
Beijing

@KerrieAnne’s fav Social Media & KM Tweeters
Australian International
• @apergl • @BarbaraFillip
• @BarCampCanberra • @community20
• @chieftech • @DavidGurteen
• @Chris_Gayner • @ericgrandeo
• @corza • @forrester
• @DeltaKnowledge • @GoCollaboration
• @GeoffBrown3231 • @ideastosuccess
• @johnt • @mashable
• @kalsing • @panklam
• @KateLundy • @SharePointWrTSF
• @kdelarue • @slmader
• @KerrieAnne • @snowded
• @NeridaHart • @socialmedialand
• @RossDawson • @socialnetandyou
• @sjjoyner • @stephendale
• @timwtyler • @Twitter_Tips
• @unorder • @valdiskrebs
• @WestPeter • @VMaryAbraham
• @wikiangela • @BillIves
• @Investorialist

Social Media eg Microblogging : facilitates Global Knowledge Sharing
part of Life Long Learning & building personal knowledge management system at low cost

KM : Oral->Books->WWW->Web 2.0->Storytelling
Did you ever hear this ?
“…the Media becomes the Message”
Or is it now …
“We create the Media & the Messages” ?

Twitter :
the bad
...
too
much
noise

Twitter Warning
Remember ….
It is very easy to get distracted .. http://www.productivedreams.com/
free-twitter-bird-icon-set/
from your main aim … eg KM awareness
Keep heading to your goal …

Social Media Taming : Twitter
• Clone yourself with separate ID’s for different
interests
• @KerrieAnne (KM, PM & Social Media focus) becomes …
• @SteelyQueen – QMS & Reliability
• Use Twitter Apps - Tweetdeck or Seesmic
• RSS feed fav Twitters’ streams into GoogleReader
• can scroll’n’tag faster
• Prune those you’re following regularly
• Don’t immediately follow everyone, who is following you –
• check their posts first, for alignment with your interests
• Be careful with “favouriting” too much –
• use Social Bookmarking to save “favourites”
• (if you haven’t already used RSS feed streams)

Likewise QMS & Reliability : @SteelyQueen’s Fav Blogs ‘n’ Tweeters
• @IndustryWeek • @ieesystem
• @Fasteners • @brianbuck
• @CauseMapping • @SAMIcorp
• @Panchobook • @reliability
• @bizmasterz • @leanexpert
• @bizmanualz • @AnythingLean
• @ASQ • @ForrestBreyfogl
• @ASQ_Seiche • @SocMfgEng
• @praxiom • @UptimeMagazine
• @QualityGurus • @SixSigmaTuts
• @thesro • @asqlean
• The Auditguy

Project Management : @KerrieAnne’s fav social media ...
• Project Management Tips • Project Management Guide
• PM Think! Project Management • Reforming Project Management
Thought Leadership • Leading Virtually
• PM Crunch • Herding Cats
• Project Team Blog • Fear No Project – Project
• @pmtips Management Blog
• @DaveG253 • ProjectSmart.co.uk
• @GanttGuru • Effective Software Development
• @VMaryAbraham • Future Changes – Grow Your Wiki
• @gsanchezs • Wikis in project management
• @pmskills • Project Management resources on
• @thepmtweet Slideshare
• @ProjectSmart • Better Projects (Craig Brown)
• @meolesen • Craig W Brown’s 11 Week PM
Program on Slideshare

Social Media Overload -
Sometimes you can get too much of a good thing ...
June 2007
deluge
- breaks
the drought …
Lake Macquarie
Newcastle

Overloaded on Social Media Express
– need to capture the whole &/or tag the details?
Terracotta Warriors
Xian - China

RSS –Taming Social Media Overload ? ..... But isn’t RSS dead?
“solves a problem for people who regularly use the web...
allows you to easily stay informed by …
retrieving the latest content from the sites you are
interested in.
You save time ….
don’t need to visit each site individually.
You ensure your privacy …
don’t need to join each site’s email newsletter.“
.. From Dailyonetrick

Social Media Taming – using RSS
• RSS - What does it do ?
• Stream RSS feeds into a Reader eg Googlereader
• eg Blogs, Twitter streams, Web pages
• RSS - Isn’t it clunky ?
• Depends – can just browse by scrolling through
• Or browse & metadata when scrolling through
• RSS archive - is searchable

Share great info (web pages) with your network
eg via Social Bookmarking (eg www.delicious.com – not food related! )
Tourist
Info
Signs
- Santorini

Social Bookmarking eg http://delicious.com/KerrieAnneC
• Save time and resources through sharing “bookmarks”
• Encourages people to tag their resources
• (web pages, documents, images, etc)
• With their own logical labels
• to help locate them and other useful resources in
future.
• aids classification, search and retrieval of information.
• Share these tags with the wider audience
• collaboration tool

KerrieAnne’s
Delicious Social Bookmarks

Social Media = even find’n’share Powerpoints
Try the Slideshare Tour

Seeking Social Media Benefits : warning : can be too easy to be distracted
Heading for Sphinx & Pyramids - and it’s busy Ramadan Festival in Cairo

Seeking Social Media Benefits : Unexpected distractions can keep coming
Still trying to get to the Pyramids – trying to escape Cairo traffic

Seeking Social Media Benefits : Persist - it’s worthwhile
Finally - the Pyramids by Camel – Cairo left in the distance

Tame distractions – reach your KM goals -
personal growth & learn more than you expected !
Achieving
Something
Undreamt of
-Walking
On the
Great Wall
Of China
Near
Beijing