FOOD INDUSTRY IN KENYA
November 2013

Prepared by
J. K. Munguti
Ministry of Industrialization &
Enterprise Development

1
Or der of
Pr esentation
•
•
•
•
•

Introduction
Importance of the sector
Current Status
Challenges and opportunities
Propo...
Introduction
Objectives
The two major social-economic challenges facing the country
are poverty and unemployment. The food...
Intr oduction
Food Processing covers: foods, beverages and
tobacco
Includes:
Dairy, Vegetable oil, Grain Milling, Baking a...
Importance of the sector
i.

ii.

iii.

iv.

Employment – The manufacturing sector employed 266,400 people in
2009 out of ...
Current Status
Dairy processing
Milk In-take by processors
Year

Volume (in Million litres )

1

2008

398.5

2

2009

406...
Current Status
Dairy processing: Challenges and opportunities
Challenges
•Low milk production due to lack of investment
•P...
Current Status
Meat Processing
Livestock Population
Exotic Cattle

Indigenous Cattle

Sheep

Goats

Camels

3,355,407

14,...
Current Status
Meat Processing : Challenges and Opportunities
Challenges
•Animal diseases
•Frequent drought
•Timely availa...
Current Status
Fruit Production
2010
Quantity
(Ton)

VEGETABLES

2011
Value
Kshs
(Million)

Quantity
(Ton)

2012
Value
Ksh...
Current Status
Fruit Production
The total domestic value in the horticulture sector in 2012
amounted to Ksh.217 Billion
Fr...
Current Status
Challenges
- Local sourcing of major raw materials (fruit pulp) due to

-

lack of organized production of ...
Current Status
Value addition in Fruits

Price: Ksh 150/Kg

Value addition include packaging

Price: Ksh 50/kg

13
Current Status
Summary of the main Issues in Food Processing:
•Inadequate

supply of quality raw materials

•Low

value ad...
Challenges and opportunities
SECTOR ISSUE

INTERVENTION REQUIRED

1

Unreliable availability of raw materials:
Seasonality...
Challenges and opportunities
Drivers of Growth
i.

Rise in disposable incomes – increasing middle class

ii. Changing Life...
Challenges and opportunities
What needs to be done
 Transform

agriculture from a “Low input-Low output”
rain-fed subsist...
Proposed Interventions
Cross-cutting interventions
•Packaging improvement
•Quality related interventions- standardization,...
The End

Fresh food meets technology …to create
value!

19
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FOOD INDUSTRY IN KENYA - November 2013

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This presentation was prepared and presented by J. K. Munguti from the Ministry of Industrialization Enterprise and Development during the Industrialization Week conference held at KICC Nairobi on 19th November 2013.

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FOOD INDUSTRY IN KENYA - November 2013

  1. 1. FOOD INDUSTRY IN KENYA November 2013 Prepared by J. K. Munguti Ministry of Industrialization & Enterprise Development 1
  2. 2. Or der of Pr esentation • • • • • Introduction Importance of the sector Current Status Challenges and opportunities Proposed Interventions 2
  3. 3. Introduction Objectives The two major social-economic challenges facing the country are poverty and unemployment. The food sector can provide both jobs and wealth by leveraging our success in the agriculture sector. The objectives of this presentation are: oIdentify the major challenges facing the sector oIdentify the areas (both cross-cutting and sub-sector specific) the public and private sector can intervene to grow the sector oIdentify areas of collaboration between government, development partners and private sector 3
  4. 4. Intr oduction Food Processing covers: foods, beverages and tobacco Includes: Dairy, Vegetable oil, Grain Milling, Baking and Confectionery, Fruits and vegetables, Beverages, Meat and Fish, Honey, nuts, mushroom, etc. The food sector constitutes about a third of the manufacturing sector. The sector adds value to agricultural produce and therefore its success depends on efficient agriculture sector. 4
  5. 5. Importance of the sector i. ii. iii. iv. Employment – The manufacturing sector employed 266,400 people in 2009 out of which 89,319 jobs (or 33.5%) were in the foods processing sector. Contribution to the Economy –The Manufacturing sector contributes about 10% of the GDP. The food sector contributed about a third (33.4%) of the total manufacturing production in 2009. Exports- in 2011, Kenya total exports were valued at Ksh 482,944 million. The food and beverage sector exports were valued at Sh 197,888 million (or 41%). The exports are mainly tea, horticulture, coffee, Tobacco and fish products. Imports- In 2011, a total of Ksh 1,315,671million was spend on imports out of which ksh 106,539 million was for imports of foods and beverages ( of this amount Ksh 59,133million or 55.5% was utilized to import animal/vegetable fats and oils). The food processing sector can therefore be a key driver of the economic growth. Growth in the sector can have a direct and significant impact on the whole economy. Furthermore it is possible to increase export volumes through 5 diversification from the traditional exports ie tea, horticulture, coffee and tobacco.
  6. 6. Current Status Dairy processing Milk In-take by processors Year Volume (in Million litres ) 1 2008 398.5 2 2009 406.5 3 2010 515.7 4 2011 There were 78 registered manufacturers of dairy products in 2010. Only about 12% of the milk is processed. 549.0 Both FAO and the official statistics place the milk production for 2007 at approximately 3.5 billion liters. In 2007, only 423 million liters were processed (or about 12%). It is estimated that another 10.5% of milk produced is consumed by calves, 34.5% On-farm and 55% is marketed, including both formal and informal market channels 6
  7. 7. Current Status Dairy processing: Challenges and opportunities Challenges •Low milk production due to lack of investment •Processors face challenge of low capacity utilization due to competition with “fluid cash-based informal milk market” •High feed costs •Insufficient investment in chilling plants and transport (challenge of cost vs utilization) Opportunities Investments in animal feeds, AI and other extension services, chilling facilities, transportation of milk, 7 Niche products, etc
  8. 8. Current Status Meat Processing Livestock Population Exotic Cattle Indigenous Cattle Sheep Goats Camels 3,355,407 14,112,367 17,129,606 27,740,153 2,971,111 NAIROBI 25,536 29,010 34,717 46,837 20 CENTRAL 800,227 325,678 664,237 531,209 231 74,119 885,846 467,439 1,570,728 51,045 EASTERN 373,307 1,886,854 1,890,898 4,729,057 248,634 NORTH EASTERN 80,422 2,694,786 4,264,155 7,886,586 1,700,893 NYANZA 221,670 1,527,000 495,055 961,269 59 RIFT VALLEY 1,560,222 5,919,585 9,079,380 11,750,521 968,192 219,904 843,608 233,725 263,946 2,037 KENYA COAST WESTERN KNBS 2009 • • • • Over 60% of all livestock is found in the Arid and Semi Arid Lands (ASAL). Livestock employs about 90 percent of the local population in ASAL areas. The livestock sub-sector accounts for about 10% of the entire GDP Livestock accounts for about 42% of the agricultural GDP contribution. 8
  9. 9. Current Status Meat Processing : Challenges and Opportunities Challenges •Animal diseases •Frequent drought •Timely availability of market information •High standards of importing countries •Low investment in value addition Meat processing factory Opportunities • Investment in value addition ie meat processing plants • Collaboration with county governments to set up abattoirs • Investment in niche products eg wild meat 9
  10. 10. Current Status Fruit Production 2010 Quantity (Ton) VEGETABLES 2011 Value Kshs (Million) Quantity (Ton) 2012 Value Kshs (Million) Quantity (Ton) Value (Kshs Million) share by value 4,600,000 85,736 4,642,522 95,564 6,084,341 104,920 48% 133,736 44,964 123,270 41,608 878,067 39,685 18% 2,768,435 50,578 2,848,028 60,645 5,236,365 61,524 28% NUTS 123,221 3,796 147,583 5,876 226,785 6,900 3% MAPS 2,673 44 15,034 429 152,430 4,940 2% 7,628,065 185,118 7,776,437 204,122 12,577,988 217,969 100% FLOWERS FRUITS TOTAL Source: HCDA Fruits are a significant part of horticulture in terms of production. The value is not however proportionate to the quantity produced due to low value addition. Flowers on the other hand are very low in quantities but high in value. The potential in fruits processing remains unexploited. 10
  11. 11. Current Status Fruit Production The total domestic value in the horticulture sector in 2012 amounted to Ksh.217 Billion Fruits contributed Kshs. 61.5 billion accounting for 22% of the domestic value of horticultural produce in 2012. The area under fruit was 167,000 Ha with a production of 5.2 million tons. The main fruit categories grown in Kenya are the tropical and temperate fruits. The major fruit grown in order of importance are; banana (37.6%), mangoes (19.6%), pineapples (12.1%), avocado (9.8%), paw paw (5.4%), oranges (4.6%), water melon (4.2%) and passion fruit (3.7%). 11
  12. 12. Current Status Challenges - Local sourcing of major raw materials (fruit pulp) due to - lack of organized production of fruit leading to unreliable supply of sufficient quantity of required quality of raw materials. Lack of facilities for post harvest preservation (cold storage, etc). Insufficient investment in processing facilities (especially primary processing like pulping facilities) Opportunities Investment in storage facilities, Sub-contracting in primary processing, collaboration with counties to set up fruit processing facilities 12
  13. 13. Current Status Value addition in Fruits Price: Ksh 150/Kg Value addition include packaging Price: Ksh 50/kg 13
  14. 14. Current Status Summary of the main Issues in Food Processing: •Inadequate supply of quality raw materials •Low value addition, •Low investment in post harvest storage and primary processing •Market access challenges (both local and export) Low value addition: only about 50% of fruits reach the market, and only 1% is processed. There is a tendency along the value chain for “Adding Price Without Adding 14 Value !”
  15. 15. Challenges and opportunities SECTOR ISSUE INTERVENTION REQUIRED 1 Unreliable availability of raw materials: Seasonality of raw materials due to reliance of rains and to lack of storage. Investment is storage and primary processing of raw materials required. 2 Inadequate information On appropriate technology, value adding processes, potential markets, availability and quality of local raw materials, etc The Ministry is in the process of creating a One-Stop-Shop for all information required by investors. 3 Access to affordable credit for financing new machinery and updating technology Engage the financial institutions to set up suitable schemes. 4 Market access – for export of foods. NTBs on food movement to external markets very high. (example of export of tea, avocado to SA) Bilateral and multi-lateral negotiation with individual countries and RECs (SADC, COMESA, EU). Utilize our participation in negotiations. 5 VAT Act 2013 esp. VAT remission, milk and infant foods, animal feeds, vegetable seeds, - Ensure VAT refunds work, Engage National Treasury to expand the VAT exempt list to include Infant foods, Animal feeds, vegetable seeds. 6 Increased cost of doing business due to devolution – un-procedural imposition of fees and charges by county governments. Counties have introduced cess charges for products moving between counties, refusal to accept permits issued by other counties, etc - Cess be charged at point of production and at point of sell Legislation required to guide types of levies and procedure of introducing them as well as public participation in legislative process 7 EAC Issues - Full CET by on goods that have benefited from duty remission in Kenya while Kenya does not charge 100% CET for similar goods made from zero rated raw materials -Harmonization of standards – this needs to be fast-tracked, mutual recognition of standards required -NTBs on Kenyan beef exported to Uganda -Zero rating of duty for imported raw material (for juices, confectionery) and reduction to 10% for industrial sugar - MoIED to spearhead high level bilateral meetings with Uganda and Tanzania to discuss negative effect of implementation of Article 25 to the Kenyan industries. The Ministry will follow this through the EAC Secretariat and KEBS Verification of beef products from Kenya was done in August 2012; Kenya was to review Legal Notice 169 touching on BSE. The MoIED to follow-up this with National Treasury - 15
  16. 16. Challenges and opportunities Drivers of Growth i. Rise in disposable incomes – increasing middle class ii. Changing Lifestyles and Aspirations – tastes and preferences iii. Increasing penetration of organised retail and branded food products – supermarkets spread iv. Increasing demand for ready foods by working population v. Increasing spending on health foods vi. Competitive advantages in tea coffee, horticulture 16
  17. 17. Challenges and opportunities What needs to be done  Transform agriculture from a “Low input-Low output” rain-fed subsistence farming system to a “High input – High output” mechanized system to address shortage of raw materials  Increase Value Addition not “price addition” with the aim of customer satisfaction  Invest in storage ( including cold storage) and Logistics to ensure food products reach the market as well as processors  Be Internationally Competitive 17
  18. 18. Proposed Interventions Cross-cutting interventions •Packaging improvement •Quality related interventions- standardization, traceability, ISO certification •Cold storage and logistic related interventions •Market access related interventions •Subcontracting arrangements •Market information availability Sector specific Interventions •Promotion of investments in specific subsectors •Collaboration with county governments •Collaboration with development partners •Interventions to address subsector specific issues 18
  19. 19. The End Fresh food meets technology …to create value! 19
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