Kentucky intensive museums seminar

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Fighting for the Field Trip Dollar: Effective Exhibit Planning and Educational Programming for the School

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Kentucky intensive museums seminar

  1. 1. Fighting for the field trip dollar: Effective Exhibit Planning and Educational Programming for the School Audience Christy Spurlock March, 2010
  2. 7. <ul><li>Educational Reform </li></ul><ul><li>State Specific Curriculum </li></ul><ul><li>Ever Shrinking Field Trip Dollar </li></ul><ul><li>School audiences will not be sold on visiting exhibits not reflective of their curriculum </li></ul>
  3. 10. I have an idea for an exhibit subject. How do I figure out who ( if any ) my target school demographic is? Where do I start first?
  4. 11. What subjects are taught in which grades ? Let’s just go with one content area- Social Studies . What is taught in 1 st grade? 2 nd ? 3 rd ? 4 th ? 5 th ? 6 th ? 7 th ? 8 th ?
  5. 12. Curriculum Maps and Core Content* We will come back to this
  6. 13. OK, so now I know the following . . . K-3 rd  Government grade Historical Perspective Cultures & Societies Economics Geography 4 th grade KY History
  7. 14. 5 th grade US History 6 th grade Geography-The World and its people 7 th grade World History 8 th grade US History *Through Reconstruction
  8. 15. What is taught in Social Studies during 9 th ? 10 th ? 11 th ? 12 th ? What are the Social Studies requirements to graduate in KY?
  9. 16. Three credits for social studies are required for high school graduation. These credits must incorporate the five social studies disciplines of U.S. history, economics, government, world geography, and world civilization. Districts and schools can arrange the essential content within the three-credit requirement to best meet their need.
  10. 17. <ul><li>9 th or 10 th World History </li></ul><ul><li>9 th or 10 th Political Science/ Economics </li></ul><ul><li>11 th grade US History </li></ul><ul><li>*Since Reconstruction </li></ul>
  11. 18. How do I find out specifically what 4 th graders are studying in KY history?
  12. 19. <ul><li>Can an exhibit have more than one authentic grade level audience? </li></ul>
  13. 20. <ul><li>The key is authenticity ! </li></ul><ul><li>Exhibit must have natural, legitimate worthwhile connection to that grade’s curriculum </li></ul>
  14. 21. <ul><li>REMEMBER THIS GUY? </li></ul><ul><li>TWIST & STRETCH . . . </li></ul><ul><li>IS SHE GOING TO BRING HER CLASS? </li></ul>
  15. 22. Tested? how is it being tested? Testing drives the curriculum! Sample questions from the test. * We will come back to this
  16. 23. Now I am ready to start planning my exhibit!
  17. 24. <ul><li>“ What would you like to see in an exhibit about ________?” </li></ul>
  18. 25. State Department of ED Website
  19. 26. Audience?
  20. 27. Current Textbooks
  21. 28. Let’s do lunch!
  22. 29. NO Bubble-IN Surveys!!!
  23. 30. <ul><li>Anonymous survey mailed to every teacher with a return self addressed envelope </li></ul><ul><li>What did you like best about your field trip? </li></ul><ul><li>What would you like to see changed/gotten rid of or done differently? </li></ul><ul><li>What exhibits or resources would you suggest for the future? </li></ul>
  24. 31. Gifts! Teachers Love Gifts!
  25. 32. <ul><li>Title of exhibit? </li></ul><ul><li>Target audience </li></ul><ul><li>(Grade/s)? </li></ul><ul><li>Specifically , what in their curriculum? </li></ul><ul><li>How are you going to appeal to multiple intelligences??? Linguistic, Logical-mathematical, Musical, </li></ul><ul><li>Bodily-kinesthetic, Spatial, Interpersonal, Intrapersonal ? </li></ul>
  26. 34. Suggestions? Hands-On Activities? Things you have seen elsewhere that you can adapt to your exhibit?
  27. 35. <ul><li>School field trips, future exhibits have to be designed for them . . . from the beginning </li></ul><ul><li>Get target demographic’s curriculum, textbooks, teachers on the phone during design </li></ul><ul><li>What do they need, want . . . What will appeal to your target grade/s ? </li></ul><ul><li>In the words of those great modern day philosophers . . . . With exhibit planning are you . . . . </li></ul>
  28. 37. AKA Senate Bill 1 (SB1) 2009 SB1 passed and it changes KY’s assessment 2009-2011 Transition period 2012 New State Test Debuts
  29. 39. <ul><li>Special field trip days </li></ul><ul><li>Example such as “KY Historic Native American Days” </li></ul><ul><li>By finding out what your educator audience truly wants, can come up with programming that will be “sold out!” </li></ul>
  30. 41. <ul><li>Traveling Trunks </li></ul><ul><li>School project such as 4 th and 5 th grade KY themed Christmas Ornaments </li></ul><ul><li>Dramatic Performances such as International Holiday </li></ul><ul><li>Web site </li></ul><ul><li>Promotional items </li></ul><ul><li>Items from your gift shop </li></ul><ul><li>Educational Program Guide </li></ul><ul><li>Visually appealing emails- used sparingly! </li></ul><ul><li>Ad on Education page of area paper </li></ul>
  31. 42. <ul><li>Different schools in the same district use different textbooks. </li></ul><ul><li>Email a 4 th grade teacher at each school in your area and ask for the name and publisher of their KY Social Studies textbook. Email 5 th grade for US textbook. </li></ul><ul><li>Purchase the most commonly used ones. </li></ul><ul><li>When your exhibits team designs/plans an exhibit have a copy of the curriculum in hand/ along with the textbook. Sometimes it is just a matter of semantics – saying it this way instead of that way </li></ul><ul><li>Developing our Civil War in KY exhibit, we had the current 4 th grade and 5 th grade texts, along with the Core Content and suggestions from teachers </li></ul>
  32. 43. <ul><li>ED page should be designed for teachers and easy to navigate </li></ul><ul><li>May also include additional educational resources </li></ul><ul><li>Regularly updated </li></ul>
  33. 44. <ul><li>Target 4-6 outstanding teachers of your target grade level/s. How? Ask around- email principals and tell them what you want </li></ul><ul><li>Invite to lunch/discussion session with a specific agenda </li></ul><ul><li>Schedule for one hour at most convenient time for teachers- at end or beginning of school year </li></ul><ul><li>If you have to pay them or offer some type of incentive, well worth the effort! </li></ul>
  34. 45. <ul><li>Booklet describing your programs and tours with Core Content numbers </li></ul><ul><li>Available online </li></ul><ul><li>Mail a copy to every teacher of target grade/s in area </li></ul><ul><li>See example </li></ul>
  35. 46. <ul><li>Ask the target audience teachers what trunks they would like developed </li></ul><ul><li>Travel Trunk statistics – number of students </li></ul><ul><li>Total 2005 143 </li></ul><ul><li>Total 2006 1025 </li></ul><ul><li>Total 2007 1609 </li></ul><ul><li>Total 2008 4785 </li></ul><ul><li>Total 2009 3884 </li></ul>

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