Kentucky Intensive Museums Seminar
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  • 1. The Kentucky Intensive Museum Management Seminar:Exhibits
    Fighting for the field trip dollar: Effective Exhibit Planning and Educational Programming for the School Audience
    Christy Spurlock
    March, 2010
  • 2. What Teachers want . . .
  • 3. So tell me what you want, what you really really want,I'll tell you what I want, what I really really want . . .Spice Girls song “Wannabe”
  • 4. Exhibits and programming that reflect and enhance what is being Taught and Tested in class
  • 5. If your build it, they will come . . .
  • 6.
  • 7. NO!!!!!
    Educational Reform
    State Specific Curriculum
    Ever Shrinking Field Trip Dollar
    School audiences will not be sold on visiting exhibits not reflective of their curriculum
  • 8. If you build it FOR them, they will come . . .
  • 9. One can stretch/twist to make an exhibit “sort of” match
  • 10.  Step One
    I have an idea for an exhibit subject.
    How do I figure out who (if any) my target school demographic is?
    Where do I start first?
  • 11. Step Two
    What subjects are taught in which grades?
    Let’s just go with one content area- Social Studies.
    What is taught in 1st grade? 2nd? 3rd? 4th? 5th? 6th? 7th? 8th?
  • 12. KDE Website
    Curriculum Maps and Core Content* We will come back to this
  • 13. Step three
    OK, so now I know the following . . .
    K-3rd  Government
    grade Historical Perspective
    Cultures & Societies
    4th grade KY History
  • 14. 5th grade US History
    6th grade Geography-The World and its people
    7th grade World History
    8thgrade US History *Through Reconstruction
  • 15. What about High School?
    What is taught in Social Studies during 9th? 10th? 11th? 12th?
    What are the Social Studies requirements to graduate in KY?
  • 16. Three credits for social studies are required for high school graduation. These credits must incorporate the five social studies disciplines of U.S. history, economics, government, world geography, and world civilization.
    Districts and schools can arrange the essential content within the three-credit requirement to best meet their need.
  • 17. 9th or 10th World History
    9th or 10th Political Science/ Economics
    11th grade US History
    *Since Reconstruction
  • 18. Step Four
    How do I find out specifically what 4th graders are studying in KY history?
  • 19. Pop Quiz Time
    Can an exhibit have more than one authentic grade level audience?
  • 20. Yes!
    The key is authenticity!
    Exhibit must have natural, legitimate worthwhile connection to that grade’s curriculum
  • 21. Is she going to bring her class?
    Remember this guy?
    Twist & Stretch . . .
  • 22. Step Five
    Tested? how is it being tested?
    Testing drives the curriculum!
    Sample questions from the test.
    * We will come back to this
  • 23. Step Six
    Now I am ready to start planning my exhibit!
  • 24. Pick up the phone and call . . .
    “What would you like to see in an exhibit about ________?”
  • 25. State Department of ED Website
  • 26. Audience?
  • 27. Current Textbooks
  • 28. Let’s do lunch!
  • 29. NO Bubble-IN Surveys!!!
  • 30. Take a page from Conner Prairie and come up with your own . . .
    Anonymous survey mailed to every teacher with a return self addressed envelope
    What did you like best about your field trip?
    What would you like to see changed/gotten rid of or done differently?
    What exhibits or resources would you suggest for the future?
  • 31. Gifts! Teachers Love Gifts!
  • 32. New exhibit that has a school audience
    How are you going to appeal to multiple intelligences???Linguistic, Logical-mathematical, Musical,
    Bodily-kinesthetic, Spatial, Interpersonal, Intrapersonal ?
    Title of exhibit?
    Target audience
    Specifically, what in their curriculum?
  • 33. How are you going “to own it and rock it?” Why should I bring my class?
  • 34. Share Out
    Hands-On Activities?
    Things you have seen elsewhere that you can adapt to your exhibit?
  • 35. Final Thoughts
    School field trips, future exhibits have to be designed for them . . . from the beginning
    Get target demographic’s curriculum, textbooks, teachers on the phone during design
    What do they need, want . . . What will appeal to your target grade/s ?
    In the words of those great modern day philosophers . . . . With exhibit planning are you . . . .
  • 36. “Someone who knows how to own it, and rock it . . .”
  • 37. CHANGES TO ky Testing & therefore curriculum
    AKA Senate Bill 1 (SB1)
    2009 SB1 passed and it changes KY’s assessment
    2009-2011 Transition period
    2012 New State Test Debuts
  • 38. Things we can talk about if we have time . . .
  • 39. Can do programming not connected to exhibits
    Special field trip days
    Example such as “KY Historic Native American Days”
    By finding out what your educator audience truly wants, can come up with programming that will be “sold out!”
  • 40.
  • 41. Bait!
    Traveling Trunks
    School project such as 4th and 5th grade KY themed Christmas Ornaments
    Dramatic Performances such as International Holiday
    Web site
    Promotional items
    Items from your gift shop
    Educational Program Guide
    Visually appealing emails- used sparingly!
    Ad on Education page of area paper
  • 42. Textbooks
    Different schools in the same district use different textbooks.
    Email a 4th grade teacher at each school in your area and ask for the name and publisher of their KY Social Studies textbook. Email 5th grade for US textbook.
    Purchase the most commonly used ones.
    When your exhibits team designs/plans an exhibit have a copy of the curriculum in hand/ along with the textbook. Sometimes it is just a matter of semantics – saying it this way instead of that way
    Developing our Civil War in KY exhibit, we had the current 4th grade and 5th grade texts, along with the Core Content and suggestions from teachers
  • 43. Design your ED webpage for teachers
    ED page should be designed for teachers and easy to navigate
    May also include additional educational resources
    Regularly updated
  • 44. Education Advisory Council
    Target 4-6 outstanding teachers of your target grade level/s. How? Ask around- email principals and tell them what you want
    Invite to lunch/discussion session with a specific agenda
    Schedule for one hour at most convenient time for teachers- at end or beginning of school year
    If you have to pay them or offer some type of incentive, well worth the effort!
  • 45. Education Programs & Tours booklet
    Booklet describing your programs and tours with Core Content numbers
    Available online
    Mail a copy to every teacher of target grade/s in area
    See example
  • 46. Traveling Trunks
    Ask the target audience teachers what trunks they would like developed
    Travel Trunk statistics – number of students
    Total 2005 143
    Total 2006 1025
    Total 2007 1609
    Total 2008 4785
    Total 2009 3884
  • 47.
  • 48.
  • 49.
  • 50. Ad on weekly Education Page of Daily News