The Kentucky Intensive Museum Management Seminar:Exhibits Fighting for the field trip dollar: Effective Exhibit Planning and Educational Programming for the School Audience Christy Spurlock March, 2010
What Teachers want . . .
So tell me what you want, what you really really want,I'll tell you what I want, what I really really want . . .Spice Girls song “Wannabe”
Exhibits and programming that reflect and enhance what is being Taught and Tested in class
If your build it, they will come . . .
NO!!!!! Educational Reform State Specific Curriculum Ever Shrinking Field Trip Dollar School audiences will not be sold on visiting exhibits not reflective of their curriculum
If you build it FOR them, they will come . . .
One can stretch/twist to make an exhibit “sort of” match
Step One I have an idea for an exhibit subject. How do I figure out who (if any) my target school demographic is? Where do I start first?
Step Two What subjects are taught in which grades? Let’s just go with one content area- Social Studies. What is taught in 1st grade? 2nd? 3rd? 4th? 5th? 6th? 7th? 8th?
KDE Website Curriculum Maps and Core Content* We will come back to this
Step three OK, so now I know the following . . . K-3rd Government grade Historical Perspective Cultures & Societies Economics Geography 4th grade KY History
5th grade US History 6th grade Geography-The World and its people 7th grade World History 8thgrade US History *Through Reconstruction
What about High School? What is taught in Social Studies during 9th? 10th? 11th? 12th? What are the Social Studies requirements to graduate in KY?
Three credits for social studies are required for high school graduation. These credits must incorporate the five social studies disciplines of U.S. history, economics, government, world geography, and world civilization. Districts and schools can arrange the essential content within the three-credit requirement to best meet their need.
9th or 10th World History 9th or 10th Political Science/ Economics 11th grade US History *Since Reconstruction
Step Four How do I find out specifically what 4th graders are studying in KY history?
Pop Quiz Time Can an exhibit have more than one authentic grade level audience?
Yes! The key is authenticity! Exhibit must have natural, legitimate worthwhile connection to that grade’s curriculum
Is she going to bring her class? Remember this guy? Twist & Stretch . . .
Step Five Tested? how is it being tested? Testing drives the curriculum! Sample questions from the test. * We will come back to this
Step Six Now I am ready to start planning my exhibit!
Pick up the phone and call . . . “What would you like to see in an exhibit about ________?”
State Department of ED Website
Let’s do lunch!
NO Bubble-IN Surveys!!!
Take a page from Conner Prairie and come up with your own . . . Anonymous survey mailed to every teacher with a return self addressed envelope What did you like best about your field trip? What would you like to see changed/gotten rid of or done differently? What exhibits or resources would you suggest for the future?
Gifts! Teachers Love Gifts!
New exhibit that has a school audience How are you going to appeal to multiple intelligences???Linguistic, Logical-mathematical, Musical, Bodily-kinesthetic, Spatial, Interpersonal, Intrapersonal ? Title of exhibit? Target audience (Grade/s)? Specifically, what in their curriculum?
How are you going “to own it and rock it?” Why should I bring my class?
Share Out Suggestions? Hands-On Activities? Things you have seen elsewhere that you can adapt to your exhibit?
Final Thoughts School field trips, future exhibits have to be designed for them . . . from the beginning Get target demographic’s curriculum, textbooks, teachers on the phone during design What do they need, want . . . What will appeal to your target grade/s ? In the words of those great modern day philosophers . . . . With exhibit planning are you . . . .
“Someone who knows how to own it, and rock it . . .”
CHANGES TO ky Testing & therefore curriculum AKA Senate Bill 1 (SB1) 2009 SB1 passed and it changes KY’s assessment 2009-2011 Transition period 2012 New State Test Debuts
Things we can talk about if we have time . . .
Can do programming not connected to exhibits Special field trip days Example such as “KY Historic Native American Days” By finding out what your educator audience truly wants, can come up with programming that will be “sold out!”
Bait! Traveling Trunks School project such as 4th and 5th grade KY themed Christmas Ornaments Dramatic Performances such as International Holiday Web site Promotional items Items from your gift shop Educational Program Guide Visually appealing emails- used sparingly! Ad on Education page of area paper
Textbooks Different schools in the same district use different textbooks. Email a 4th grade teacher at each school in your area and ask for the name and publisher of their KY Social Studies textbook. Email 5th grade for US textbook. Purchase the most commonly used ones. When your exhibits team designs/plans an exhibit have a copy of the curriculum in hand/ along with the textbook. Sometimes it is just a matter of semantics – saying it this way instead of that way Developing our Civil War in KY exhibit, we had the current 4th grade and 5th grade texts, along with the Core Content and suggestions from teachers
Design your ED webpage for teachers ED page should be designed for teachers and easy to navigate May also include additional educational resources Regularly updated
Education Advisory Council Target 4-6 outstanding teachers of your target grade level/s. How? Ask around- email principals and tell them what you want Invite to lunch/discussion session with a specific agenda Schedule for one hour at most convenient time for teachers- at end or beginning of school year If you have to pay them or offer some type of incentive, well worth the effort!
Education Programs & Tours booklet Booklet describing your programs and tours with Core Content numbers Available online Mail a copy to every teacher of target grade/s in area See example
Traveling Trunks Ask the target audience teachers what trunks they would like developed Travel Trunk statistics – number of students Total 2005 143 Total 2006 1025 Total 2007 1609 Total 2008 4785 Total 2009 3884