Web Experience Management (WEM) is one of the newest buzzwords in the WCM field. Traditional Web Content Management is shifting to more marketing oriented platforms. As customers become the focal point instead of content, a new holistic approach is required to achieve the best customer experience on your website. The kind of experience that will build a closer connection with your visitors and allow you to convert more of them to clients. You will see what trends we find important and how Kentico plans to tackle them. Trends in CMS space.