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THE301 final presentation

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THE301 final presentation THE301 final presentation Presentation Transcript

  • World’s Top Destination
  • Source: UNWTO, 2002
  • France Located in Western Europe Population: 65.9 millions Most visited-country in the world with 83 mils tourists (UNWTO)
  • Attractiveness
  • Marketing
  • Target Market
  • United Kingdom Located in Northwestern coast of continental Europe Consist of: England, Scot, Wales & Northern Ireland Population: 61 millions
  • Attractiveness
  • Marketing
  • Target Market
  • #1 Earner in Europe #4 in the world for Arrivals
  • Marketing
  • Target
  • #5 in World Arrivals #6 in World for Receipts
  • Marketing
  • BRIC Countries
  • 45 World Heritage Sites Source: UNESCO
  • CNY 2.6T Total Revenue of Tourism in China 2012 (AUD 45.5B) Source: Travel China Guide
  • 14% Increase from 2011 Source: Travel China Guide
  • “Over the next 10 years, the travel industry will expand by over 6% yearover-year... This is faster than any other region in the world” - Tony Blair, WTTC Speech Seoul 2013
  • 48.6M Visitors in 2012 Source: Tourism Commission
  • 6.4M Visitors in Australia 2012 Source: Australian Bureau of Statistics
  • #1 Listed in Top 25 Destinations for Mainland Chinese Source: Euromonitor
  • United States of America • Facts • Who & Figures visits America?
  • United States of America ideal “To-do List” of a visitor in the States • The
  • United States of America • Mode of Entry • Visa and other legal procedures • Terrorism • Growing inflation
  • Mexico • Population & Demographics • Major Attractions
  • • Culture • Architecture • Wine & Dine
  • Drawbacks
  • Predictions