THE301 final presentation

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THE301 final presentation

  1. 1. World’s Top Destination
  2. 2. Source: UNWTO, 2002
  3. 3. France Located in Western Europe Population: 65.9 millions Most visited-country in the world with 83 mils tourists (UNWTO)
  4. 4. Attractiveness
  5. 5. Marketing
  6. 6. Target Market
  7. 7. United Kingdom Located in Northwestern coast of continental Europe Consist of: England, Scot, Wales & Northern Ireland Population: 61 millions
  8. 8. Attractiveness
  9. 9. Marketing
  10. 10. Target Market
  11. 11. #1 Earner in Europe #4 in the world for Arrivals
  12. 12. Marketing
  13. 13. Target
  14. 14. #5 in World Arrivals #6 in World for Receipts
  15. 15. Marketing
  16. 16. BRIC Countries
  17. 17. 45 World Heritage Sites Source: UNESCO
  18. 18. CNY 2.6T Total Revenue of Tourism in China 2012 (AUD 45.5B) Source: Travel China Guide
  19. 19. 14% Increase from 2011 Source: Travel China Guide
  20. 20. “Over the next 10 years, the travel industry will expand by over 6% yearover-year... This is faster than any other region in the world” - Tony Blair, WTTC Speech Seoul 2013
  21. 21. 48.6M Visitors in 2012 Source: Tourism Commission
  22. 22. 6.4M Visitors in Australia 2012 Source: Australian Bureau of Statistics
  23. 23. #1 Listed in Top 25 Destinations for Mainland Chinese Source: Euromonitor
  24. 24. United States of America • Facts • Who & Figures visits America?
  25. 25. United States of America ideal “To-do List” of a visitor in the States • The
  26. 26. United States of America • Mode of Entry • Visa and other legal procedures • Terrorism • Growing inflation
  27. 27. Mexico • Population & Demographics • Major Attractions
  28. 28. • Culture • Architecture • Wine & Dine
  29. 29. Drawbacks
  30. 30. Predictions
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