The Kenshoo Story - Original Version

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The first iteration of the Kenshoo story depicting how Kenshoo and our solution developed.

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  • Focus on high-end.
  • We found a way to reach the long tail of the world that was left un-tapped.
  • The Kenshoo Story - Original Version

    1. 1. Kenshoo: Proprietary and Confidential Information | 1 The marketing universe: consumers and brands are lost Source: Opte.org SoS Industry plagued by services companies relying on manually spending ad budgets Advertisers struggle to find customers in the digital world
    2. 2. Kenshoo: Proprietary and Confidential Information | 2 The Kenshoo story 2006 Search: Service? Software? Source: Opte.org
    3. 3. Kenshoo: Proprietary and Confidential Information | 3 2007 POC: Service + Software The Kenshoo story Source: Opte.org
    4. 4. Kenshoo: Proprietary and Confidential Information | 4 The Kenshoo story 2008 Enterprise Search: Software! (Sequoia Capital, Arts Alliance) Source: Opte.org
    5. 5. Kenshoo: Proprietary and Confidential Information | 5 2009 Local Search: Automation and Scale The Kenshoo story Source: Opte.org
    6. 6. Kenshoo: Proprietary and Confidential Information | 6 2010 Social: Targeting and Branding The Kenshoo story Source: Opte.org
    7. 7. Kenshoo: Proprietary and Confidential Information | 7 2011 Optimization: Integration and Attribution The Kenshoo story Source: Opte.org
    8. 8. Kenshoo: Proprietary and Confidential Information Kenshoo: Proprietary & Confidential Information | 8 The Kenshoo solution Technology driven approach that dissolves channels fragmentation and diversification by simplifying paid customer acquisition and retention
    9. 9. Kenshoo: Proprietary and Confidential Information | 9 The Kenshoo Solution

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