K8 Keynote - Agile Innovation, Shar VanBoskirk
 

K8 Keynote - Agile Innovation, Shar VanBoskirk

on

  • 577 views

K8 Keynote "How to Prepare for the Next Digital Decade" delivered by Shar VanBoskirk of Forrester on September 9th, 2013.

K8 Keynote "How to Prepare for the Next Digital Decade" delivered by Shar VanBoskirk of Forrester on September 9th, 2013.

Statistics

Views

Total Views
577
Views on SlideShare
497
Embed Views
80

Actions

Likes
0
Downloads
8
Comments
0

1 Embed 80

http://www.kenshoo.com 80

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

K8 Keynote - Agile Innovation, Shar VanBoskirk K8 Keynote - Agile Innovation, Shar VanBoskirk Presentation Transcript

  • | Kenshoo: Proprietary and Confidential 1 Keynote:Agile Innovation Shar VanBoskirk – VP and Principal Analyst, Forrester
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 2 How To Prepare For The Next Digital Decade Shar VanBoskirk, Vice President, Principal Analyst 9 September 2013
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 3 Are you an early bird or a night owl?
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 4© 2013 Forrester Research, Inc. Reproduction Prohibited You should embrace agile innovation to maintain a competitive edge.
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 5© 2013 Forrester Research, Inc. Reproduction Prohibited Agenda › Why do you need an edge? › What is agile innovation and how can it help? › How can you foster innovation at your company?
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 6© 2013 Forrester Research, Inc. Reproduction Prohibited Agenda › Why do you need an edge? › What is agile innovation and how can it help? › How can you foster innovation at your company?
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 7 Digital disruption threatens business norms
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 8 Online already introduced new models
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 9 Digital also changes competitor dynamics
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 10 Manufacturers are among the top ecommerce sites
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 11© 2013 Forrester Research, Inc. Reproduction Prohibited Mobile commerce will top $31 billion by 2016
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 12© 2013 Forrester Research, Inc. Reproduction Prohibited But it is the mobile mind shift that is changing shoppers
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 13© 2013 Forrester Research, Inc. Reproduction Prohibited The expectation that any desired information or service is available, on any appropriate device, in context, at your moment of need.
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 14© 2013 Forrester Research, Inc. Reproduction Prohibited Comparison shopping tools illustrate the mobile mind shift
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 15© 2013 Forrester Research, Inc. Reproduction Prohibited New apps influence decisions in the store
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 16© 2013 Forrester Research, Inc. Reproduction Prohibited Google enhanced campaigns integrate desktop and mobile ads
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 17© 2013 Forrester Research, Inc. Reproduction Prohibited And this is just the beginning › More displays › Smart things › Rich context › Classification tools › Confusion of digital and physical worlds
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 18© 2013 Forrester Research, Inc. Reproduction Prohibited Agenda › Why do you need an edge? › What is agile innovation and how can it help? › How can you foster innovation at your company?
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 19© 2013 Forrester Research, Inc. Reproduction Prohibited Many companies find innovation risky
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 20© 2013 Forrester Research, Inc. Reproduction Prohibited Would some structure make you more comfortable with innovation?
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 21© 2013 Forrester Research, Inc. Reproduction Prohibited Introducing agile innovation Interactions override process. Trial developments are better than blueprints. Stakeholders contribute to development. Development happens continuously. Everything is a point of interaction. Launch quickly, the n test to improve. Collaborate with internal and external advocates. Adjust based on market conditions.
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 22 Everything becomes a point of interaction This certainly means creating valuable interactions against all of your known customer touchpoints.
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 23© 2013 Forrester Research, Inc. Reproduction Prohibited Source: YouTube (http://www.youtube.com/) Negative interactions may be your greatest sources of innovation
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 24© 2013 Forrester Research, Inc. Reproduction Prohibited Image source: Lose It! (http://www.loseit.com/) Launch quickly; test to improve Let’s not pretend that we know the end game here; let’s do the least amount of features to know if it will work. Then improve it if people use it. Charles Teague, CEO
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 25© 2013 Forrester Research, Inc. Reproduction Prohibited Image source: Engine Service Design (http://enginegroup.co.uk/); Virgin Media (http://www.virginmedia.com/) Collaborate with internal and external advocates
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 26© 2013 Forrester Research, Inc. Reproduction Prohibited Adjust based on market conditions
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 27© 2013 Forrester Research, Inc. Reproduction Prohibited Agenda › Why do you need an edge? › What is agile innovation and how can it help? › How can you foster innovation at your company?
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 28 Enable relationships
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 29© 2013 Forrester Research, Inc. Reproduction Prohibited Image source: Deloitte (http://www.deloitte.com/) Embrace agile tools and processes
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 30© 2013 Forrester Research, Inc. Reproduction Prohibited Kenshoo has several tools to help The Kenshoo Innovation Community helps enable peer idea development
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 31© 2013 Forrester Research, Inc. Reproduction Prohibited SmartPath attribution can improve agility
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 32© 2013 Forrester Research, Inc. Reproduction Prohibited This also means taking measured risks
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 33© 2013 Forrester Research, Inc. Reproduction Prohibited Partners can help offset risk
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 34© 2013 Forrester Research, Inc. Reproduction Prohibited Image source: Haier (http://haier.com/) Use customer knowledge to stretch your business model New washing machines wash and peel vegetables.
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 35 Summary and recommendations › Innovate to stay in front of digital disruption › Agile innovation gives you a formula for this › To catalyze innovation at your firm:  Enable relationships  Embrace agile tools and processes  Take measured risks  Leverage all partner resources  Use customer knowledge to stretch your business model
  • © 2013 Forrester Research, Inc. Reproduction Prohibited 36 Thank you Shar VanBoskirk 617-613-5845 svanboskirk@forrester.com @sharvanboskirk