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| Kenshoo: Proprietary and Confidential
1
Research: Facebook and Kenshoo
Josh Dreller – Director Marketing Research, Kensh...
| Kenshoo: Proprietary and Confidential
2
RECENT CLIENT PERFORMANCE
Q2 vs. Q1, 2013
| Kenshoo: Proprietary and Confidential
3| 3| 3
| Kenshoo: Proprietary and Confidential
4| 4| 4
| Kenshoo: Proprietary and Confidential
5| 5| 5
| Kenshoo: Proprietary and Confidential
6| 6| 6
| Kenshoo: Proprietary and Confidential
7| 7| 7
| Kenshoo: Proprietary and Confidential
8| 8| 8
| Kenshoo: Proprietary and Confidential
9| 9| 9
| Kenshoo: Proprietary and Confidential
10| 10| 10
| Kenshoo: Proprietary and Confidential
11
MULTI-TOUCHATTRIBUTION
August, 2013
| Kenshoo: Proprietary and Confidential
12
| Kenshoo: Proprietary and Confidential
13
First Click
Result: the FirstAd model attributed
30% more value to Facebook tha...
| Kenshoo: Proprietary and Confidential
14
Divide Equally
Result: the Divide Equally model
attributed 16% more value to
Fa...
| Kenshoo: Proprietary and Confidential
15
Prefer First
Result: the Prefer First model
attributed 20% more value to
Facebo...
| Kenshoo: Proprietary and Confidential
16
Prefer Last
Result: the Prefer Last model
attributed 12% more value to
Facebook...
| Kenshoo: Proprietary and Confidential
17
U-Shaped
Result: the U-Shaped model attributed
15% more value to Facebook than ...
| Kenshoo: Proprietary and Confidential
18
Josh.Dreller@Kenshoo.com
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K8 - Research from Facebook and Kenshoo

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Presentation from Kenshoo's Josh Dreller shared at Kenshoo's K8 Summit on September 9th, 2013 in which he shares research performed by Kenshoo on Facebook performance, FBX, and multi-touch attribution

Published in: Technology, Business
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Transcript of "K8 - Research from Facebook and Kenshoo"

  1. 1. | Kenshoo: Proprietary and Confidential 1 Research: Facebook and Kenshoo Josh Dreller – Director Marketing Research, Kenshoo Rob Creekmore – Attribution Lead, Facebook
  2. 2. | Kenshoo: Proprietary and Confidential 2 RECENT CLIENT PERFORMANCE Q2 vs. Q1, 2013
  3. 3. | Kenshoo: Proprietary and Confidential 3| 3| 3
  4. 4. | Kenshoo: Proprietary and Confidential 4| 4| 4
  5. 5. | Kenshoo: Proprietary and Confidential 5| 5| 5
  6. 6. | Kenshoo: Proprietary and Confidential 6| 6| 6
  7. 7. | Kenshoo: Proprietary and Confidential 7| 7| 7
  8. 8. | Kenshoo: Proprietary and Confidential 8| 8| 8
  9. 9. | Kenshoo: Proprietary and Confidential 9| 9| 9
  10. 10. | Kenshoo: Proprietary and Confidential 10| 10| 10
  11. 11. | Kenshoo: Proprietary and Confidential 11 MULTI-TOUCHATTRIBUTION August, 2013
  12. 12. | Kenshoo: Proprietary and Confidential 12
  13. 13. | Kenshoo: Proprietary and Confidential 13 First Click Result: the FirstAd model attributed 30% more value to Facebook than the LastAd model.
  14. 14. | Kenshoo: Proprietary and Confidential 14 Divide Equally Result: the Divide Equally model attributed 16% more value to Facebook than the LastAd model.
  15. 15. | Kenshoo: Proprietary and Confidential 15 Prefer First Result: the Prefer First model attributed 20% more value to Facebook than the LastAd model.
  16. 16. | Kenshoo: Proprietary and Confidential 16 Prefer Last Result: the Prefer Last model attributed 12% more value to Facebook than the LastAd model.
  17. 17. | Kenshoo: Proprietary and Confidential 17 U-Shaped Result: the U-Shaped model attributed 15% more value to Facebook than the LastAd model.
  18. 18. | Kenshoo: Proprietary and Confidential 18 Josh.Dreller@Kenshoo.com
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