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K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
K^2 London Presentation: Agency Team Innovation - Craig Lister
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K^2 London Presentation: Agency Team Innovation - Craig Lister

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K^2 London agency point-of-view from Craig Lister of Reprise presented on April 2nd, 2014.

K^2 London agency point-of-view from Craig Lister of Reprise presented on April 2nd, 2014.

Published in: Marketing, Business, Technology
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Transcript

  • 1. Agency Team Innovation Craig Lister Head of Reprise Media UK & EMEA
  • 2. Search Director Account Manager Performance Account Executive Account Analyst Affiliate Consultant Client Partner Mobile Lead SEO Executive SEO Content Strategist SEO Outreac h Manager Performance Media Specialist Campaign Engineer Director of Campaign Operations Social Business Strategist Client Services Director Junior Social Media Producer Graduate Executive
  • 3. The Team
  • 4. Inspiration
  • 5. Methodology Proprietary Tools Best in Breed Technology
  • 6. Discovery in Action
  • 7. CPA - 55% CPEA -65% CPC -43% CTR +4% Conversions +15% SOV +40% CPEA - 15% CPEA -43% CTR +6% CTR +2% SOV +48% SOV +29% CPC -14% CPC -27% Conversions +10% Conversions +25% CPA -26% CPA -20%
  • 8. Taking Encore Global
  • 9. How Have We Achieved This?
  • 10. Empowerment Encouragement Guidance
  • 11. Collaboration and Partnership
  • 12. Thank you! Craig Lister Head of Reprise Media UK & EMEA Telephone: (+44) 207 073 7250 Mobile: (+44) 7909 001 679 craig.lister@reprisemedia.com

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