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#K2innovation
Introduction:
Aaron Goldman

#K2innovation
Agenda

9:00 am

Introduction – Aaron Goldman, CMO, Kenshoo

9:15 am

Keynote: “Unleashing Your Macgyver Instinct”
Navi Ra...
Agenda

11:30 am

Lunch

12:30 pm

Kenshoo Product Innovation - Will Martin-Gill, SVP Product,
Kenshoo Fiona Gill, VP, Cli...
Agenda

4:15 pm

Game Show: The Bid Price Is Right with Audience Participation

5:15 pm

Closing Remarks - Ted Krantz, SVP...
Thank You to our Partners

#K2innovation
Introducing the New Kenshoo

#K2innovation
A Logo Tale

Kenshoo.com/LogoTale

#K2innovation
Why We Did it
•
•
•

Too square
STOP SHOUTING!
Marketing is an art and a science…

#K2innovation
What We’re Going for
•
•
•
•
•
•

Adventure, but with purpose
Unique, but not gimmicky
Premium, but approachable
Forward-t...
Infinite Iteration

#K2innovation
Cutting Room Floor

#K2innovation
To Infinity and Beyond…

#K2innovation
Infinite Innovation for Exponential Growth

The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Fo...
Kenshoo: “The Only Leader”
SEARCH

SOCIAL

Forrester Wave™: Bid Management, Q4 '12

Forrester Wave™: Social Ad Platforms, ...
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K^2 Introduction by Kenshoo CMO Aaron Goldman

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Kenshoo CMO Aaron Goldman’s introduction presentation from Kenshoo’s K^2 summit on February 13th, 2014 sets the tone around the theme of infinite innovation for exponential growth.

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Transcript of "K^2 Introduction by Kenshoo CMO Aaron Goldman"

  1. 1. #K2innovation
  2. 2. Introduction: Aaron Goldman #K2innovation
  3. 3. Agenda 9:00 am Introduction – Aaron Goldman, CMO, Kenshoo 9:15 am Keynote: “Unleashing Your Macgyver Instinct” Navi Radjou, author, Jugaad Innovation 10:00 am Break 10:15 am Creating a Culture of Innovation – Yoav Izhar-Prato, CEO, Kenshoo 10:45 am Keynote: “Using Models to Ask the Right Questions” Doug Stone, SVP Innovation, Maddock Douglas #K2innovation
  4. 4. Agenda 11:30 am Lunch 12:30 pm Kenshoo Product Innovation - Will Martin-Gill, SVP Product, Kenshoo Fiona Gill, VP, Client Excellence, Kenshoo 1:30 pm Breakouts, Brainstorms, And Marshmallows, Oh My! Table Rotations Designed Around Peer-to-peer Discussion 3:15 pm Presentation: Industry Trends – Jordan Rohan, Managing Director, Internet and Digital Media Research, Stifel Nicolaus 4:00 pm Break #K2innovation
  5. 5. Agenda 4:15 pm Game Show: The Bid Price Is Right with Audience Participation 5:15 pm Closing Remarks - Ted Krantz, SVP Revenue, Kenshoo 5:30 pm Innovation Lab with Happy Hour and Hors Devours 7:00 pm Dinner 10:00 pm – Midnight Shuttles Back to the City #K2innovation
  6. 6. Thank You to our Partners #K2innovation
  7. 7. Introducing the New Kenshoo #K2innovation
  8. 8. A Logo Tale Kenshoo.com/LogoTale #K2innovation
  9. 9. Why We Did it • • • Too square STOP SHOUTING! Marketing is an art and a science… #K2innovation
  10. 10. What We’re Going for • • • • • • Adventure, but with purpose Unique, but not gimmicky Premium, but approachable Forward-thinking, but grounded Integrity, but not humorless Fluid, but not aimless #K2innovation
  11. 11. Infinite Iteration #K2innovation
  12. 12. Cutting Room Floor #K2innovation
  13. 13. To Infinity and Beyond… #K2innovation
  14. 14. Infinite Innovation for Exponential Growth The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, wei ghtings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. #K2innovation
  15. 15. Kenshoo: “The Only Leader” SEARCH SOCIAL Forrester Wave™: Bid Management, Q4 '12 Forrester Wave™: Social Ad Platforms, Q4 '13 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. #K2innovation

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