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K^2 Introduction by Kenshoo CMO Aaron Goldman

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Kenshoo CMO Aaron Goldman’s introduction presentation from Kenshoo’s K^2 summit on February 13th, 2014 sets the tone around the theme of infinite innovation for exponential growth.

Kenshoo CMO Aaron Goldman’s introduction presentation from Kenshoo’s K^2 summit on February 13th, 2014 sets the tone around the theme of infinite innovation for exponential growth.

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  • 1. #K2innovation
  • 2. Introduction: Aaron Goldman #K2innovation
  • 3. Agenda 9:00 am Introduction – Aaron Goldman, CMO, Kenshoo 9:15 am Keynote: “Unleashing Your Macgyver Instinct” Navi Radjou, author, Jugaad Innovation 10:00 am Break 10:15 am Creating a Culture of Innovation – Yoav Izhar-Prato, CEO, Kenshoo 10:45 am Keynote: “Using Models to Ask the Right Questions” Doug Stone, SVP Innovation, Maddock Douglas #K2innovation
  • 4. Agenda 11:30 am Lunch 12:30 pm Kenshoo Product Innovation - Will Martin-Gill, SVP Product, Kenshoo Fiona Gill, VP, Client Excellence, Kenshoo 1:30 pm Breakouts, Brainstorms, And Marshmallows, Oh My! Table Rotations Designed Around Peer-to-peer Discussion 3:15 pm Presentation: Industry Trends – Jordan Rohan, Managing Director, Internet and Digital Media Research, Stifel Nicolaus 4:00 pm Break #K2innovation
  • 5. Agenda 4:15 pm Game Show: The Bid Price Is Right with Audience Participation 5:15 pm Closing Remarks - Ted Krantz, SVP Revenue, Kenshoo 5:30 pm Innovation Lab with Happy Hour and Hors Devours 7:00 pm Dinner 10:00 pm – Midnight Shuttles Back to the City #K2innovation
  • 6. Thank You to our Partners #K2innovation
  • 7. Introducing the New Kenshoo #K2innovation
  • 8. A Logo Tale Kenshoo.com/LogoTale #K2innovation
  • 9. Why We Did it • • • Too square STOP SHOUTING! Marketing is an art and a science… #K2innovation
  • 10. What We’re Going for • • • • • • Adventure, but with purpose Unique, but not gimmicky Premium, but approachable Forward-thinking, but grounded Integrity, but not humorless Fluid, but not aimless #K2innovation
  • 11. Infinite Iteration #K2innovation
  • 12. Cutting Room Floor #K2innovation
  • 13. To Infinity and Beyond… #K2innovation
  • 14. Infinite Innovation for Exponential Growth The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, wei ghtings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. #K2innovation
  • 15. Kenshoo: “The Only Leader” SEARCH SOCIAL Forrester Wave™: Bid Management, Q4 '12 Forrester Wave™: Social Ad Platforms, Q4 '13 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. #K2innovation

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