View a recording of the webinar at: www.Kenshoo.com/conversion-attribution-webinar-recording/
Presentation from the November 28th Kenshoo webinar on multi-channel conversion attribution featuring Accor Hotels, one of the world's leading hotel groups, and sponsored by the Yahoo! Bing Network.
Learn how applying advanced conversion attribution models across all your online media will help you make better marketing decisions and drive higher revenues. And see how Accor implemented conversion attribution techniques to drive an 82% lift in revenues from SEM.