Facebook vs. Google ad:tech SF 2012
 

Facebook vs. Google ad:tech SF 2012

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This deck is from Aaron Goldman's session at ad:tech San Francisco 2012, Facebook vs. Google. This session covered topics including: the difference in ROI for comparable display ad campaigns on ...

This deck is from Aaron Goldman's session at ad:tech San Francisco 2012, Facebook vs. Google. This session covered topics including: the difference in ROI for comparable display ad campaigns on Facebook vs. Google, insights into whether it’s worthwhile to create campaigns that run across multiple Google products, and a sneak peek at new ad units and offerings from both companies, presented by customers in the know.

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http://googleylessons.com 448
http://www.dreamsimplicity.com 99
http://www.kenshoo.com 93
http://kenshoosocial.com 64
http://209.160.53.225 11
http://www.googleylessons.com 7
http://feeds.feedburner.com 6
http://w.dreamsimplicity.com 6
http://googleylessons.com.dev 6
http://2www.dreamsimplicity.com 4
http://thevisualharvest.com 3
http://mobile.dreamsimplicity.com 3
http://aaa.dreamsimplicity.com 3
http://kenshoo.kenshoosocial.com 2
http://ww.dreamsimplicity.com 2
http://hyp.www.dreamsimplicity.com 1
http://www.video.dreamsimplicity.com 1
http://10.196.240.49 1
http://softwarelicensing.dreamsimplicity.com 1
http://www.pinterest.com 1
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  • Interest vs. Intent

Facebook vs. Google ad:tech SF 2012 Facebook vs. Google ad:tech SF 2012 Presentation Transcript

  • Facebook vs. Google@AaronGoldman@Kenshoo
  • Facebook vs. GoogleFacebook.com/KenshooPlus.Google.com/u/0/116913360207972147879
  • You Be the Judge1. Reach2. Engagement3. Formats4. Targeting5. Insights6. Pricing7. ROI8. Branding9. Direct Response10.Rap
  • Round 1: Reach
  • Round 2: Engagement
  • Round 2: Engagement Click Rate Distribution Between Paid Social and Search Campaigns # of Campaigns Social Search CTR
  • Round 2: Engagement Click Rate Distribution Between Paid Social and Search Campaigns # of Campaigns Social Search CTR
  • Round 3: Formats
  • Round 3: Formats
  • Round 3: Formats
  • Round 3: Formats
  • Round 3: Formats
  • Round 3: Formats
  • Round 4: Targeting
  • Round 4: Targeting
  • Round 4: Targeting
  • Round 4: Targeting
  • Round 4: Targeting
  • Round 4: Targeting
  • Round 4: Targeting
  • Round 4: Targeting
  • Round 5: Insights
  • Round 5: Insights
  • Round 5: Insights
  • Round 5: Insights
  • Round 5: Insights
  • Round 5: Insights
  • Round 5: Insights
  • Round 6: Pricing
  • Round 6: Pricing
  • Round 7: ROI Awareness Consideration Intent Purchase
  • Round 7: ROI Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate
  • Round 7: ROI Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate
  • Round 8: Branding Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate
  • Round 9: Direct Response Awareness Consideration Intent Purchase Customer Repeat Loyal Advocate
  • Round 10: The Battle Continues
  • Round 10: The Battle Continues SOLO
  • Rap Keywords from the Audience• Mobile• Likes and interest• HP• Open graph• Matt Cutts• Conversion• ROI• Sales