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Sample presentation for Samford University's JMC 201 class, Spring 2010

Sample presentation for Samford University's JMC 201 class, Spring 2010

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Social media 201 presentation Social media 201 presentation Presentation Transcript

  • Social Media Practices
    • JMC 201
    • &
    • Kenny Smith
    • Spring 2011
    • www.kennysmith.org
    • www.twitter.com/kennysmith
    • www.linkedin.com/in/kennydsmith
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  • http://media.photobucket.com/image/Rathergate/luckiedog1/rathergate.jpg
  • http://www.powerlineblog.com/archives/2004/09/007703.php
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  • globalvoicesonline.org/2008/05/12/china-78-scale-earthquake-felt-across-most-of-china/
  • http://tweetip.tumblr.com/post/34518599/earthquake-sichuan-china-1st-tweets-timeline
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  • Social media in Egypt
    • http://www.telegraph.co.uk/finance/financetopics/oilprices/8309528/Oil-back-above-100-on-Egypt-fears.html
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  • "The reports of my death are greatly exaggerated."
    • Abe Vigoda - Time
    • Fidel Castro - CNN
    • Bob Hope - CNN
    • Dick Cheney - CNN
    • Ronald Reagan - CNN
    • Miley Cyrus - Reuters
    • James Earl Jones - Pittsburgh radio
    • Steve Jobs - Bloomberg
    • Ted Kennedy - Wikipedia
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    • PRINCIPLES OF JOURNALISM REMAIN
    • (PUBLIC REATIONS)
    • (ADVERTISING)
  • Understanding your audience’s social behaviors
    • Carpet bombing/broadcasting
    • vs.
    • Niche and narrowcasting
    • Volume:
    • Social media stats counter
  • Curating
    • Moderate or heavy involvement in online communities (e.g. Wikipedia, fan pages, discussion boards)
    • Invested in success of a product, service or community, want to give back or be recognized
  • Engaging Curation
    • How do you engage?
    • Rely on audience/contributors as trusted advisors. See them as un-paid partners
    • Identify influencers or community builders, recognize them in public
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    • QUESTIONS?
    • CORRECTIONS?
    • OBSERVATIONS?
    • CONVERSATION?
  • Social Media Practices
    • JMC 201
    • &
    • Kenny Smith
    • Spring 2011
    • www.kennysmith.org
    • www.twitter.com/kennysmith
    • www.linkedin.com/in/kennydsmith