Social media 201 presentation

Social Media Practices
JMC 201
&
Kenny Smith
Spring 2011
www.kennysmith.org
www.twitter.com/kennysmith
www.linkedin.com/in/kennydsmith

http://media.photobucket.com/image/Rathergate/luckiedog1/rathergate.jpg

http://www.powerlineblog.com/archives/2004/09/007703.php

globalvoicesonline.org/2008/05/12/china-78-scale-earthquake-felt-across-most-of-china/

http://tweetip.tumblr.com/post/34518599/earthquake-sichuan-china-1st-tweets-timeline

Social media in Egypt
http://www.telegraph.co.uk/finance/financetopics/oilprices/8309528/Oil-back-above-100-on-Egypt-fears.html

"The reports of my death are greatly exaggerated."
Abe Vigoda - Time
Fidel Castro - CNN
Bob Hope - CNN
Dick Cheney - CNN
Ronald Reagan - CNN
Miley Cyrus - Reuters
James Earl Jones - Pittsburgh radio
Steve Jobs - Bloomberg
Ted Kennedy - Wikipedia

PRINCIPLES OF JOURNALISM REMAIN
(PUBLIC REATIONS)
(ADVERTISING)

Understanding your audience’s social behaviors
Carpet bombing/broadcasting
vs.
Niche and narrowcasting
Volume:
Social media stats counter

Curating
Moderate or heavy involvement in online communities (e.g. Wikipedia, fan pages, discussion boards)
Invested in success of a product, service or community, want to give back or be recognized

Engaging Curation
How do you engage?
Rely on audience/contributors as trusted advisors. See them as un-paid partners
Identify influencers or community builders, recognize them in public

QUESTIONS?
CORRECTIONS?
OBSERVATIONS?
CONVERSATION?

Social Media Practices
JMC 201
&
Kenny Smith
Spring 2011
www.kennysmith.org
www.twitter.com/kennysmith
www.linkedin.com/in/kennydsmith

Social media 201 presentation

by Kenny Smith on Feb 08, 2011

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Social media 201 presentation — Presentation Transcript