Researchers have long studied and debated the efficiency of news recall in print, television, radio and online mediums. While no true consensus has been reached on the question of superior recognition and recall, another medium has emerged. The rapid increase of smartphone use as an online tool, and predictions of market penetration to the point where smartphones may be the dominant tool for web access within the next few years, justifies an examination of recall on mobile phones. This paper establishes the foundation for future work on iPhone recall as measured against more traditional forms of news media. Smartphone trends are examined, recall is considered and previous research is presented which will ultimately help in the creation of a future experiment in an attempt to determine where a smartphone user fits into the news recall spectrum.
A linear print-like design produced a higher level of factual knowledge; Participants in the more user-dependent hypertext structure were more able to convey a “denser” level of understanding (Eveland, Cortese, Park, and Dunwoody, 2004).