The benefit of an online medium
Ease of publishing
The danger of the online medium
Anyone can do it
It is easy
It is inexpensive
The question of online ethics, then...
(Much the same as any other medium.)
An informed voice on online ethics
“The ethics of online journalism are, ultimately, no
different than the ethics of journalism.”
-- Robert Niles
Knight Digital Media Center
Disclose, disclose, disclose
No gifts or money for coverage
Check it out, then tell the truth
(Online Journalism Review, Knight Digital Media Center)
Transparency is key.
“(O)nce a blogger -- or journalist or publication or friend,
for that matter -- is bought and paid for, the credibility and
value of their voice is reduced or ruined.
“Credibility is the cake you can’t have and eat, too.”
-- Jeff Jarvis
Jarvis adds ...
“(T)his isn’t about ethics pledges and industry
policies. It’s about personal integrity, about honesty,
about having a direct and open relationship of trust
What they mean in context
The ethic of transparency: Making available your perspective.
The ethic of conversation: Conversation is better than a lecture.
The ethic of humanity: This medium lives at a human level while old
media lives at an institutional.
The ethic of the link: One of our key jobs is to link our public to other
voices and to source material so they may judge themselves.
The ethic of correction: It is vital to correct errors quickly and openly.
The ethic of immediacy: The fast spread of information will yield
Try new things
Try new techniques, technologies and systems
Find the value and become fluent in new trends
Do a little of everything – write, video, audio, etc
Improve your copy editing
This makes for a lifetime of learning
Someone out there will be doing it.
Someone with whom you'll compete for a job.
Someone who wants it just as badly as you.
The more you can do, the more valuable a
commodity you are to your employer.
Student media adviser/assistant professor