Social media for self storage executives tssa slides

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Social media for self storage executives tssa slides

  1. 1. Social Media For Self Storage Executives Original Talk Given at TSSA Executive Retreat on 6/17/2011 Kenny Pratt Crescendo Properties Properties: www.StorageKings.com Blog: www. SellingStorage.com 1
  2. 2. What Is Social Media?A Platform - Not A FadA Helpful FrameworkUse Cases - Examples Stumbling Blocks 2
  3. 3. Social Media Examples 3
  4. 4. What is Social Media?1. Any tool or service that uses the internet to facilitate conversations.2. A set of communication platforms 4
  5. 5. A Platform - Not A Fad • Some Stats on Social Media Growth • What other businesses are experiencing • What History Shows Us • What Wall Street Thinks 5
  6. 6. Social Media Revolution Video 6
  7. 7. The Geeks Are Graying • 51% of Facebook users are over 40 • 49% of YouTube users over 40 • 49% over 40 believe themselves to be “Up to date on the latest technology.”Source: Brand Asset Valuator Survey of 16,000 peoplehttp://www.inc.com/magazine/201106/the-geeks-are-graying.html 7
  8. 8. Cane-Fu 8
  9. 9. Meet One Of My Customers 9
  10. 10. Meet aSan Antonio Blogger Dale Blasingamewww.NormalGuyGuide.com 10
  11. 11. Stacy - A San Antonio Mommy Blogger• Regularly Reaches 9,000 people 11
  12. 12. • I am quick to send out Tweets when I receive great customer service somewhere or hear about a great promotion going on. I know a lot of others who do too.• I dont spread bad publicity ... but there are plenty of folks out there who do. • Occasionally, I will highlight a brand or company on Facebook - last week I talked about all my favorite vendors from my local farmers market and linked to their Facebook pages. 12
  13. 13. What Other Businesses Are Experiencing 13
  14. 14. Below Average Cost LeadsBelow Average Cost per Lead, Inbound vs. Outbound2010 v. 2011, % of respondents’ costs by lead channelSource: HubSpot 14
  15. 15. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 15
  16. 16. Blogging and B2C and B2B LeadsSource: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn 16
  17. 17. Social Media Is Work 17
  18. 18. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn 18
  19. 19. Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK 19
  20. 20. Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK 20 20
  21. 21. What History Shows Us 21
  22. 22. We Market On Top Of Platforms Print (Yellow Pages, Newspapers, Direct Mail, Etc.) Radio Television InternetHow Many Of These Are Gone? 22
  23. 23. Social Media Is Just A New PlatformPlatforms are stable. Tactics Change. 23
  24. 24. What Does Wall Street Think? Facebook - 2 Billion in Revenue Recent Valuation - 75 Billion (37.5x Revenue) Twitter - $150 Million in Revenue Recent Valuation - 7.7 Billion (50x Revenue) LinkedIn - 200 Million in Revenue In 3 days from IPO stock goes to $100/share Recent Valuation - 9 Billion (45x Revenue) 24
  25. 25. 25
  26. 26. A Helpful Framework 26
  27. 27. POST Framework • P. People • O. Objective • S. Strategy • T. Tools Image Credit: http://www.flickr.com/photos/cmdrgravy/365075809/ 27
  28. 28. 28
  29. 29. 29
  30. 30. They’re Not WorriedAbout Their Shoes 30
  31. 31. Photo Credit: http://www.flickr.com/photos/apreche/212103632/ People• Who do you want to reach?• Where can you find them online? 31
  32. 32. Objective• What are you trying to accomplish?Image credit: http://www.flickr.com/photos/uuuhyeah/381407461/ 32
  33. 33. Strategy• How do you intend to reach your objectives? 33
  34. 34. Tools • What tools help you execute your strategyPhoto Credit: http://www.flickr.com/photos/lenore-m/2515800654/ 34
  35. 35. Let’s Piece It Together Some Use CasesPhoto Credit: http://www.flickr.com/photos/wheatfields/3026492855/ 35 35
  36. 36. Stumbling Blocks 36 36
  37. 37. Transparency Amplifies Who You Are 37 37
  38. 38. Quelling Fears• Personal screw-ups vs. corporate screw-ups.• Happy and engaged employees make your life easier.• A little guidance goes a long way.• Policy Ideas at Socialmedia.org 38 38
  39. 39. Tweetable Fact:You’re employees speak on your behalf every single day.You can trust them with 140 characters. 39 39
  40. 40. Not Experimenting http://www.flickr.com/photos/horiavarlan/4273225057/ 40 40
  41. 41. Waitinghttp://www.flickr.com/photos/07anycolouryoulike/4536619509/ 41 41
  42. 42. Invest Where yourcompetition is not 42
  43. 43. 43
  44. 44. Thank You!Kenny Pratt - Crescendo PropertiesBlog: www.SellingStorage.comProperties: www.storagekings.comPhone: 916-538-2266email: kenny@cpinc.us www.linkedin.com/in/kennypratt www.twitter.com/sellingstorage 44

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