Marketing A new Product- Rolltop Laptop
Upcoming SlideShare
Loading in...5
×
 

Marketing A new Product- Rolltop Laptop

on

  • 635 views

Marketing Project : Launching a New Product

Marketing Project : Launching a New Product

Statistics

Views

Total Views
635
Views on SlideShare
635
Embed Views
0

Actions

Likes
0
Downloads
34
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Marketing A new Product- Rolltop Laptop Marketing A new Product- Rolltop Laptop Presentation Transcript

  • PRESENTED BY: • ABHISHEK BHOIR • BAWNEET NARANG • FENIL CHHEDA • KENNY KURIAN • MRUDULA PUTHRAN PRESENTED TO: PROF. MANGESH PATIL
  • Your Dreams, Our Technology
  • “To Be A Leader In Laptop Market By Providing New Technology Everywhere And Every Time”
  • “To Produce New Features To Facilitate Using Laptops In Different Ways Translating Advanced Technologies Into Value For Our Esteemed Customers Through Our Professional Solutions And Services Worldwide.”
  • FLEXITOP
  • • PHYSICAL FEATURES • TECHNICAL FEATURES
  • • • • • FLEXIBLE OLED & MULTITOUCH SCREEN EASY TO LOCK EASE IN CARRYING USB • VIDEO CAMERA • KEYBOARD • E-MAIL MODE • COOLING SYSTEM
  • • LENGTH – 28 CM • DIAMETER – 8.3 CM • SCREEN – 13 INCHES AS A LAPTOP 17 INCHES AS A MONITOR
  • • MOTHERBOARD • RAM • GRAPHIC CARD • POWER SUPPLY • HARD DRIVE • SOUND CARD • WEBCAM
  • • FLEXIBLE • PORTABLE • CONVENIENT TO CARRY • SPACE SAVING
  • • New Technology • Fast And High Efficient Laptops With Variety Of Configurations. • Durable And Reliable, Suitable For Youth And Fast Life Style.
  • • Favorable Laptop For Youth. • Important Competitive Capabilities ,As Rolling Laptops Is A New Technology And Our Configurations Contain Two Quad Core Processors. • We Have Customer Service Distributed All Over Metropolitan Cities
  • • High Cost • Existing Competitors • Target Segment Areas Less • Product Line Extension
  • • New Product Variation • Complete Geographical Coverage • Growing Consumer Preferences Increases Opportunity For Growth
  • • Consumers Are Brand Concious • Entry Of Foreign Competitors Leads To Tough Competition • Change In Technology • Youth Segment Is Price Sensitive
  • SEGMENTATION TARGETING POSITIONING
  • Demographic Behavioural Market Segmentation Psychographic Geographical
  • • Age: 18 To 50 Years • Gender: Both • Income: Upper Middle And High End Consumers • Occupation: Students And Business Class
  • • We Are Targeting Metropolitan Cities Like Mumbai, Chennai, Delhi, Bangalore & Kolkata. • Slowly Will Be Penetrating Into Other Cities like Pune, Ahmedabad, Hyderbad, Jaipur, etc.
  • • Personality Based • Lifestyle Based
  • • Benefits Sought – Low Price & High Service Quality • User Status – First Time User & Ex- User • Loyalty- None & Medium
  • • The Target Market Belongs To Upper Middle Class And High End Consumers, Executives, Corporate People Under The Age Group 15 To 35. • Target Customers: Youth & Working Class
  • • Flexitop Will Be Positioned As A Laptop With Unique Feature Of Its Usability And With Its Technique Of Flexibility • The Product Can Be Seen By Consumer As A Youth Based Product Symbolizing Which Is Easy-to-use. • Promotion Campaigns & Distribution Strategy Will Help To Achieve These Above Mentioned Objectives.
  • • Flexitop As A Product Targets Students And Business Men • Product Gives Variety Of Features • Innovative Designs • Services & 2 Year Warranty
  • • Flexitop Wants To Be Known As A Product Which Is Known For It’s High-End Technology • Pricing Objective – Maximising Sales • Pricing Method – Perceived Value Pricing • Pricing Strategy – High Skimming
  • •Top Model – Rs. 1,49,499 •Middle Model – Rs. 1,29,499 •Base Model – Rs. 1,14,999
  • 1ST VARIANT 2ND VARIANT 3RD VARIANT Intel BOXDP67BG 10,345 10,345 10,345 Kingston HyperX Beast DDR3 16 GB Kingston DDR3 8 GB Kingston HyperX DDR2 4 GB 19,224 List of Components & Prices Name Motherboard RAM Graphic Card Power Supply Hard Drive Case/Chassis Screen Sound Card Webcam TOTAL PRICE OF PRODUCT 12,621 6,621 Galaxy NVIDIA GeForce GTX 780 GC 3 GB GDDR5 Galaxy NVIDIA GeForce GTX 660Ti GC 2 GB 31,664 Belkin 8 Socket Surge Protector 2,729 25,000 25,000 2,729 2,729 4,500 4500 Sony HD-EG5/B 500 GB WD Elements SE 1 TB USB 6233 Quantum QHM 623 Logitech Sphere AF 900 10000 155 8,750 900 10000 155 8,750 900 10000 155 8,750 90,000 75,000 69,000
  • • We at Hydra, Plan To Launch Our Products To Major Centre Of Delhi & Mumbai. • In The Second Year Of Operation, The Company Will Be Launched To Hyderabad, Chennai And Kolkata, Operated Under Its Own Outlets And Larger Retail Outlets. • There Will Be Six Authorized Service Centre Available In India At Delhi And Mumbai.
  • • Brochures. • Product Launch Party • Web Ads • Mobile Ads
  • • Introduction Of Flexi Tabs • New Variety And Features In Existing Product • Higher Advertisement